What is a visual manager?

A visual manager creates the aesthetic look of retail, grocery, and home improvement stores by developing the merchandise floor plan of the whole store or showroom, or multiple stores in an area. Your responsibilities include updating the setup, fixtures, and layout of each display based on sales data and seasonal changes to maximize profitability. Other duties include monitoring competitors, altering floor plans based on what is and is not selling, and developing signage. You also oversee employees and create and direct training programs to ensure workers maintain visual standards.