What is a service designer?

A service designer researches customer behavior and common customer responses to particular experiences, then creates new processes to improve observed issues. Service design is similar to product or industrial design in manufacturing or user experience (UX) in the software industry. However, the focal point is customer service experiences — both online and in-person. As a service designer, your job duties include observing customers at various touch points throughout the service experience, identifying problem areas through key performance indicators, and proposing changes and improvements to the service experience.