What does a search engineer do?

A search engineer has two primary responsibilities: to develop and program search engines and to optimize web content to achieve the best possible rankings in search results. As a search engineer, your job duties depend on your employer. If you work for a search engine company, like Google or Bing, then your job is to create the web application and algorithms that index websites and web pages to aggregate and rank search results. If you work for an e-commerce website or another business reliant on products or services, then your focus is on website analysis, keyword research, and content marketing.