How do I get into search engineering?

To pursue a career in search engineering, you need a strong background in online marketing and web design. Although formal education is not mandatory, earning a bachelor’s degree in computer science, information technology, communications technology, or marketing ensures that you have the knowledge and skills employers expect from an entry-level job candidate in the SEO and search engineering fields. You need at least a basic understanding of HTML, CSS, search engine parameters, and web analytics to work in SEO or search engineering.