What does a sales operations manager do?

A sales operations manager ensures that salespeople are operating at their optimal efficiency. Through the use of data and the latest technology, they help manage the sales staff with a focus on improving productivity. Job duties for a sales operations manager include evaluating Customer Relationship Management (CRM) data. This information allows them to provide meaningful sales content, manage lists of viable sales leads, and connect salespeople with the right customers. They may also create sales dashboards to allow sales managers to make the best business decisions.