What does a power marketer do?

As a power marketer, your responsibilities include researching and collecting data to assist renewable energy businesses in marketing their available power generation to various private buyers and utility companies. You lead the analysis and implementation of regional trading strategies to maximize asset value while working with management to further improve optimization. You meet with buyers, build working relationships with each, write up proposals while working closely with legal staff, and negotiate utility purchase deals. Other duties include monitoring and forecasting sales trends, measuring the effectiveness of marketing strategies, determining ways to collect and analyze data, preparing reports with your findings, and presenting them to clients or your managers. These findings help in identifying new potential buyers where you may develop a proposal and determine the pricing to offer.