What is a power marketer?

Power marketers are professionals or companies that buy and sell electricity in wholesale and retail markets. They do not typically own power generation or transmission facilities but act as intermediaries, purchasing electricity from producers and selling it to utilities, large consumers, or other marketers. Their main goal is to match supply with demand, manage contracts, and optimize pricing strategies to maximize profits. Power marketers play a crucial role in ensuring that electricity markets function efficiently and competitively.