What does a merchant do?

A Merchant is someone who works in a retail environment selling products to customers. A Merchant works at stores of various sizes, selling a wide range of goods in face-to-face transactions or digitally through online shopping. Regardless of your sales method, the position of Merchant can describe anyone from ownership or store management to part-time sales clerks. As such, your responsibilities will focus ultimately on customer sales and satisfaction, but can also involve purchasing, inventory control, physical or virtual store design, team leadership, and other business-related functions. Your exact responsibilities will depend greatly on your role within in the store and the type of business it is.