What does a brand protection manager do?

A Brand Protection Manager is responsible for safeguarding a company's brand from infringement, counterfeiting, and unauthorized use. They develop and implement strategies to monitor, detect, and address intellectual property violations across various channels, including online marketplaces and physical markets. Their duties often involve working closely with legal teams, conducting investigations, and educating internal teams about brand protection. The goal is to maintain the integrity and reputation of the brand while minimizing financial and reputational risks.