What Is a Sales Program Manager and How to Become One

By ZipRecruiter Marketplace Research Team

A sales program manager focuses on a specific territory with the goal of growing an existing account. In this job, you often work with a team of representatives to identify prospects and generate new business. Responsibilities include project management aimed at specific sales targets. Duties typically involve one-on-one contact with a customer to provide a customized solution that meets their needs and guarantees repeat business. Some positions require that you process orders to ensure accuracy and prompt delivery. The work is physically and mentally demanding with frequent travel and constant pressure to reach sales goals. Overtime is commonplace with weekend and night hours being the norm.

Qualifications for this senior-level position include at least a bachelor’s degree. Many employers prefer a job candidate with an MBA. Additional coursework in statistics and marketing is desirable. Experience is a requirement for advancement, and eadership and excellent interpersonal skills are imperative for success in this position. Strong verbal and written communication skills are also essential for marketing presentations and proposals to drive sales. Customer service is a pivotal component of this career whether dealing with small or large accounts. Analytical and creativity are also necessary to create solutions for a variety of applications.