What Is a Competitive Intelligence Manager and How to Become One

By ZipRecruiter Marketplace Research Team

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

The qualifications that you need to start a career as a competitive research manager include a degree and job experience. Regardless of your degree subject, you need math skills to interpret market data and analyze the performance of your competitors. Employers may accept a bachelor’s degree in a wide range of fields, such as finance, business, math, marketing, or a subject related to their industry. If you do not have previous management experience, you may wish to pursue an MBA or another postgraduate degree.