What Is an Analytics Manager and How to Become One

By ZipRecruiter Marketplace Research Team

An analytics manager translates raw data into insights that a business can use. Usually leading a team of analysts, your job duties include developing data analysis strategies, tracking and reporting on performance, implementing tools and solutions, and overseeing all analytics operations. You must stay up-to-date on current industry trends. Strong communication and analytical skills are required. Other qualifications include a bachelor’s degree in statistics, data management, or information technology and proven career experience in market research, statistical modelings, or project management.

The qualifications that you need to become an analytics manager include technical and analytical skills and familiarity with the use of database tools and programs. You can start this career with a bachelor’s degree in a subject like math, statistics, computer science, or data science. Employers sometimes prefer job applicants with a master’s degree or equivalent professional experience in data science or market research. You can also earn qualifications in a more-specialized subject related to the field in which you work. Since you work with databases in this field, most employers expect you to have knowledge of SQL and other server-side computer languages.