SEO Content Specialist

Position at Parts Town

See What We're All About

As the fastest growing distributor of foodservice equipment parts, we like to do things a little differently. We believe our team should be like family. Not like a second cousin, twice removed, but more like the family you choose to be with every day. First, you have to demonstrate our core values and keep safety as your #1 priority, that's key. But we're also looking for unique enthusiasm, high integrity, courage to embrace change...and if you know a few jokes, that puts you on the top of our list.

Do you have a genius-level knowledge of foodservice equipment parts? If not, no problem! We're more interested in passionate people with fresh ideas from different backgrounds. That's what keeps us at the top of our game. We're proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list, thirteen years in a row and the Crain's Fast 50 list nine times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace in 2020 and 2021.

If you're ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let's chat - Apply Today!

Perks

• Parts Town Pride - check out our virtual tour and culture!
• Quarterly profit sharing bonus
• Team member appreciation events and recognition programs
• Volunteer opportunities
• Casual dress code
• On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
• All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away - don't worry, we've got you covered.

The Job at a Glance

The SEO Content Specialist (known internally as a Content Cook) will be part of our SEO Content Team and will work to implement search engine optimization and content marketing tactics across Parts Town properties. Being data-driven with solid writing skills geared toward SEO, you will embrace the nature of our industry, collaborate to generate high-quality content, and implement strategy to grow Parts Town's organic search traffic. Are you excited about the idea of combining creativity, research, and writing to generate unique content and drive traffic to a fast-growing business? Maybe you are our next SEO Content Specialist!

A Typical Day

• Generate high-quality, relevant content for varying audiences and own the end-to-end content creation process
• Perform ongoing keyword discovery, competitor analysis, and audience research to identify content gaps and opportunities and drive content planning/creation
• Collaborate and provide guidance to marketing, creative, and content teams to generate content with SEO and search marketing best practices always in mind
• Distribute and amplify content via Parts Town web properties, social media, and relevant industry websites and publications
• Develop, implement, and provide detailed analytics and reporting of our SEO and content efforts
• Manage keyword rankings including recommending and implementing changes to website, content, linking/link building, and other factors to improve position for target keywords

To Land This Opportunity

• You have a 2+ years of experience in SEO/content marketing or Bachelor's degree in a related field (public relations experience is a plus!)
• You possess strong, versatile writing skills, can conduct thorough research and are capable of writing/editing articles, product copy, and video scripts (videography experience is a plus!)
• You have a passion for digital marketing and staying up to date with the latest trends and best practices in SEO and content marketing
• You have strong knowledge of Search Engine Optimization and the "white hat" way
• You are familiar with SEO and analytics reporting tools, such as Google Analytics, BrightEdge, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• You have working knowledge of HTML and experience with CMS platforms such as WordPress, Joomla, or Magento
• You have strong project management and organizational skills - demonstrated through your ability to think on your feet, work with limited resources, and manage multiple campaigns with tight deadlines
• You're self-motivated with the ability to quickly pick up new skills and learn new tasks
• You have excellent communication skills, both written and oral, and pay close attention to detail

About Your Future Team

You're really in for a treat. How do you feel about pop culture? We've got some real enthusiasts on the Digital Marketing team - from Disney and Star Wars to sports and music. If that's you too, you'll be in good company. We like to laugh, so bring your best jokes - you will be tested.

Parts Town welcomes diversity and as an equal opportunity employer all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability or protected veteran status.

We are an E-Verify employer.

For more information, please click on the following links:
E-Verify Participation Poster: English Spanish
E-Verify Right to Work Poster: English Spanish