Content Marketing Specialist

Why Join Apple?

Apple FCU is deeply rooted in the community; we value and embrace workplace diversity. We believe our employees are our most valuable asset, so we are committed to providing professional development and assisting in career journeys. Apple FCU also offers a robust benefits package, including health; vision; dental; 401(k) contribution match; tuition reimbursement; guaranteed 11 federal holidays; paid time off; paid volunteer time; TEAM Bonus plan and much more.

Additional Workplace Highlights:

• Named Top Workplaces by the Washington Post 2023
• Named Top Workplace USA 2023
• Named American Banker Best Credit Unions to Work For 2023
• Diverse, friendly work environment, progressive management staff
• 21 branches in Northern Virginia with easy commuting distance

Role:

Under general supervision, but using independent thought and creativity, performs a variety of duties as required to direct and coordinate Apple's marketing content development. Utilizes experience-based knowledge to develop and implement content marketing strategies and promotional copywriting to promote Apple’s products, services and brand. Reviews the work of other team members in an editorial capacity to ensure adherence to credit union policies, procedure and industry regulations. Leads monthly promotional meetings to ensure that the Marketing Team is aware of upcoming promotions. Remains cognizant of and adheres to credit union policies, procedures and industry regulations, including but not limited to the Bank Secrecy Act. Performs duties and responsibilities in accordance with The Apple Way principles of Team Up, Serve With Purpose, Challenge Yourself and Own It. Performs other duties as assigned by the Marketing Management Team.

Essential Functions & Responsibilities:

Acts as lead writer for external marketing content and provides guidance, alternatives and advice to product owner and/or manager in developing copy solutions, providing alternatives and advice regarding appropriate copy strategy, methodologies and turnaround cycles. Works with Marketing Management Team, colleagues and vendors in the planning/creative development, execution, production, distribution and post-production phases of projects. Generates marketing content to promote products, services and delivery systems (e.g., annual report, newsletters, Apple-maintained website(s) and employee intranet, direct mail packages, radio, print and electronic advertising).

Writes and edits website content, ensuring consistency and compliance with web, writing and graphic style guides. Uses digital best practices and data resources, such as Google Analytics, to support and enhance user experience. Collaborates closely with Web Team and/or product owners to advance communications, marketing initiatives and content planning relevant to advancing business objectives and UX/UI best practices. Independently reviews the website to keep content fresh and accurate, as well as identify gaps and opportunities. Evaluates and recommends SEO strategies and tactics.

Reviews the work of other team members in an editorial capacity to ensure adherence to marketing standards, credit union policies and procedures and industry regulations. Organizes monthly meetings with Marketing Management Team to ensure marketing channel cohesion (i.e., community, social, email, etc.). May assign and supervise various marketing/operational duties, as appropriate and directed by Director of Marketing & Communications, to other Marketing employees.

Keeps informed on techniques for various media, product knowledge, research and presentation methods, marketing and communications and awareness of industry standards, competitors’ practices, and regulatory and copyright considerations.

Knowledge and Skills:

Experience

Three to five years of content development and copywriting experience. Superior writer, editor and proofreader. Previous experience working for a financial institution preferred. Google analytics experience preferred.

Education

BA/BS degree in Journalism, Communications, Marketing, English or related area of study required.

Interpersonal Skills

Proven ability to form and execute on creative concepts (both written and visual), as well as provide creative and editorial direction to vendors, colleagues, etc. Ability to work independently with a high degree of accuracy and attention to detail, and to interpret and condense complex information in a user-friendly manner.

Other Skills

Strong time management skills and ability to handle multiple priorities and deadlines simultaneously and effectively with a high degree of follow-through and attention to detail. Experience with all Microsoft Office programs, including MS Teams and SharePoint.

*** Apple Federal Credit Union values, encourages, and implements diversity in the workplace.

As an equal opportunity employer, Apple Federal Credit Union does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.

All selected candidates will be subject to credit and background checks to determine employment eligibility. ***