Public Relations Manager Job Description Sample Template

This free Public Relations Manager job description sample template can help you attract an innovative and experienced Public Relations Manager to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.

Public Relations Manager Job Summary

We are seeking a creative Public Relations Manager to oversee our communications and media relations. In this role, you will develop communication strategies to engage customers, increase brand trust, and cultivate and maintain positive relationships with media contacts. When negative press issues arise, you must identify the source and create responses to reduce or eliminate the unfavorable publicity. You will primarily work on strategies in house, but we occasionally collaborate with outside public relations firms on large-scale media campaigns.

Public Relations Manager Duties and Responsibilities

  • Develop public relations strategies for current and existing products, launches, and promotions
  • Manage content team to produce relevant, compelling social media updates with links to products or promotions
  • Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials
  • Maintain excellent relationships with media
  • Analyze media coverage; develop responses when needed
  • Organize promotional events, press conferences, tours, visits, and exhibitions
  • Create and manage PR budgets, deadlines, objectives, and schedules
  • Develop weekly, monthly, quarterly and annual media activity reports

Public Relations Manager Requirements and Qualifications

  • Bachelor’s degree in marketing, journalism, business, or related field
  • 5+ years of experience in PR or a related field
  • Experience with technologies and best practices for media campaigns across multiple platforms
  • Proficient in Microsoft Office Suite
  • Outstanding communication skills
  • Available to work nights or weekends when needed

Related Topics: , ,

Written by

At ZipRecruiter, our mission is to connect employers and job seekers with their next great opportunity. On the ZipRecruiter blog, we use insider experience and data derived from our AI-driven jobs marketplace to provide advice and insights on topics such as the job search process, interviewing, and labor market trends. Start your job search or post a job today and connect with us on Twitter, Facebook, and LinkedIn!

More Articles by The ZipRecruiter Editors