Public Relations Manager Job Description Sample Template
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This free Public Relations Manager job description sample template can help you attract an innovative and experienced Public Relations Manager to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.
Public Relations Manager Job Summary
We are seeking a creative Public Relations Manager to oversee our communications and media relations. In this role, you will develop communication strategies to engage customers, increase brand trust, and cultivate and maintain positive relationships with media contacts. When negative press issues arise, you must identify the source and create responses to reduce or eliminate the unfavorable publicity. You will primarily work on strategies in house, but we occasionally collaborate with outside public relations firms on large-scale media campaigns.
Public Relations Manager Duties and Responsibilities
- Develop public relations strategies for current and existing products, launches, and promotions
- Manage content team to produce relevant, compelling social media updates with links to products or promotions
- Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials
- Maintain excellent relationships with media
- Analyze media coverage; develop responses when needed
- Organize promotional events, press conferences, tours, visits, and exhibitions
- Create and manage PR budgets, deadlines, objectives, and schedules
- Develop weekly, monthly, quarterly and annual media activity reports
Public Relations Manager Requirements and Qualifications
- Bachelor's degree in marketing, journalism, business, or related field
- 5+ years of experience in PR or a related field
- Experience with technologies and best practices for media campaigns across multiple platforms
- Proficient in Microsoft Office Suite
- Outstanding communication skills
- Available to work nights or weekends when needed
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