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Consumer Insight Analyst

Consumer Insight Analyst Salary in Wisconsin

$83.5K

$102.7K

$120K

$102,851

/year

$49.45

/hour

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How much does a Consumer Insight Analyst make in Wisconsin?

As of Sep 7, 2026, the average annual pay for a Consumer Insight Analyst in Wisconsin is $102,851 a year.

Just in case you need a simple salary calculator, that works out to be approximately $49.45 an hour. This is the equivalent of $1,977/week or $8,570/month.

While ZipRecruiter is seeing salaries as high as $120,008 and as low as $83,462, the majority of Consumer Insight Analyst salaries currently range between $93,300 (25th percentile) to $112,600 (75th percentile) with top earners (90th percentile) making $118,032 annually in Wisconsin. The average pay range for a Consumer Insight Analyst varies little (about 19300), which suggests that regardless of location, there are not many opportunities for increased pay or advancement, even with several years of experience.

Wisconsin ranks number 50 out of 50 states nationwide for Consumer Insight Analyst salaries.

To estimate the most accurate annual salary range for Consumer Insight Analyst jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

Find your next high paying job as a Consumer Insight Analyst on ZipRecruiter today.

What are Top 10 Highest Paying Cities for Consumer Insight Analyst Jobs in Wisconsin

We've identified 4 cities where the typical salary for a Consumer Insight Analyst job is above the average in Wisconsin in Wisconsin. Topping the list is Eau Claire, , with Oshkosh, and Waukesha, close behind in the second and third positions. Waukesha, beats the average in Wisconsin by $1,796 (1.7%), and Eau Claire, furthers that trend with another $34,268 (33.3%) above the $102,851 average.

With these 4 cities paying on average above the average for Wisconsin, the opportunities for economic advancement by changing locations as a Consumer Insight Analyst appears to be exceedingly fruitful.

Additionally, another factor to consider is the average salary for these top 10 cities varies as much as 34% between Eau Claire, and Janesville, , suggesting a strong potential for positive wage variance in a Consumer Insight Analyst role. Cost of living should also be factored in when balancing location and salary.

City

Annual Salary

Hourly Wage

Eau Claire

$137,119

$65.92

Oshkosh

$135,538

$65.16

Waukesha

$104,647

$50.31

Madison

$104,061

$50.03

Kenosha

$102,705

$49.38

Pleasant Prairie

$101,677

$48.88

Green Bay

$100,336

$48.24

Milwaukee

$100,053

$48.10

Racine

$98,833

$47.52

Janesville

$96,862

$46.57

What are Top 5 Best Paying Related Consumer Insight Analyst Jobs in Wisconsin

Analyzing similar jobs related to the Consumer Insight Analyst job category in Wisconsin, we found 5 that were relevant. However, none pay more than the $102851 state average for Consumer Insight Analyst jobs.

Job Title

Annual Salary

Hourly Wage

Digital Insights Analyst

$125,375

$60.28

Data Analytics Team Lead

$124,362

$59.79

Growth Marketing Analyst

$78,315

$37.65

Measurement Analyst

$78,106

$37.55

Customer Insights Analyst

$64,201

$30.87

About Our Data

ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.

Infographic detailing Consumer Insight Analyst salary in Wisconsin as of August 2026. Shows a bar chart with salary percentiles ranging from $93,300 to $118,032 annually, with the Wisconsin average at $102,851 per year or $49.45 per hour. Includes a list of the top 10 highest paying cities in Wisconsin for Consumer Insight Analyst jobs, with Eau Claire leading at $137,119 annually.
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