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Description:

Canvass Team Lead – Field Marketing

Location: Cadillac, MI
Job Type: Full-Time

Compensation: $50,000–$85,000+ per year (Base Salary + Personal Performance Bonuses + Team Performance Bonuses)

Award Winning: 2026 Best and Brightest Company to Work For

All Weather Seal of West Michigan is hiring a Canvass Team Lead to lead our Northern Michigan Field Marketing team. This is a hands-on leadership position where you'll develop canvassers, drive appointment generation, and help fuel the growth of one of Michigan's premier home improvement companies. This isn't a desk job—you'll coach in the field, lead by example, and help your team reach new levels of success every day.

Why Join All Weather Seal?

• $50,000–$85,000+ Annual Earning Potential
• Base Salary + Personal Performance Bonuses + Team Performance Bonuses
• Paid Leadership Training & Professional Development
• Clear Career Advancement Opportunities
• Promote-from-Within Culture
• Health, Dental & Vision Insurance
• Health Savings Account (HSA)
• Life Insurance
• 401(k) with Company Match
• Paid Time Off
• Tuition Reimbursement
• Employee Referral Bonus Program
• Established Company with Over 40 Years of Success

What You'll Do

As the Canvass Team Lead, you'll lead, coach, and develop a team of Field Marketing Representatives while helping generate qualified homeowner appointments.

Team Leadership

• Lead daily canvassing activities alongside your team
• Coach and mentor canvassers through ride-alongs and field training
• Conduct daily team meetings, goal-setting sessions, and performance reviews
• Recruit, onboard, and train new Field Marketing Representatives
• Foster a positive, competitive, and accountable team culture

Performance Management

• Monitor appointment generation, lead quality, and conversion metrics
• Track individual and team KPIs, including appointments set, demos completed, and conversion rates
• Identify coaching opportunities and implement performance improvement plans
• Celebrate team successes while maintaining high accountability standards

Field Marketing

• Engage homeowners through face-to-face conversations in residential neighborhoods
• Generate qualified leads and schedule free in-home consultations
• Represent All Weather Seal professionally within the community
• Lead by example through personal production and strong work ethic

What We're Looking For

• Leadership experience in canvassing, field marketing, sales, or customer-facing roles preferred
• Proven success in appointment setting, lead generation, or commission-based performance
• Strong communication, coaching, and motivational skills
• Competitive mindset with a passion for developing people
• Self-motivated, organized, and results-driven
• Comfortable working outdoors and leading in the field
• Valid driver's license and reliable transportation
• Ability to work afternoons, evenings, and weekends as needed

Career Growth Opportunities

We believe leadership is earned through performance and developed through coaching.

Successful Canvass Team Leads have opportunities to advance into:

• Canvass Manager
• Field Marketing Manager
• Regional Marketing Manager
• Sales Representative
• Sales Manager
• Territory Leadership
• Operations Leadership

We promote from within whenever possible.

About All Weather Seal

For over 40 years, All Weather Seal of West Michigan has been one of Michigan's leading home improvement companies, specializing in replacement windows, bathroom remodeling, metal roofing, and energy-efficient home improvement solutions.

Our growth is powered by outstanding people, exceptional customer service, and a commitment to developing future leaders. We invest in our employees through leadership training, ongoing coaching, and opportunities for long-term career advancement.

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Requirements:

We are proud to be recognized as one of West Michigan’s Best and Brightest Companies to Work For and to be a BBB Torch Award recipient.
All-Weather Seal of West Michigan is a family-owned home improvement company that has been serving homeowners across Michigan for over 45 years. We specialize in high-quality replacement windows, bath and shower remodeling, and roofing solutions designed to improve the comfort, appearance, and value of our customers’ homes.
What makes our company different is our people-first culture. We believe in hiring good people, providing strong training, and creating real opportunities for growth. Many of our leaders started in entry-level roles and advanced through hard work, coaching, and consistent performance.
Our team is built around core values of grit, humility, being a good person, capability, and enthusiasm. We are looking for team members who are motivated, coachable, dependable, and excited to be part of a growing company. Whether you are just starting your career or looking for your next opportunity, All-Weather Seal offers a supportive environment where you can learn, grow, and make an impact.