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Wellness Program Manager Jobs in Rochester, NY (NOW HIRING)

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$29.6K

$70.3K

$108K

How much do wellness program manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for wellness program manager in Rochester, NY is $70,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,200.00 and $78,900.00 per year, depending on experience, location, and employer.

What is a wellness program manager?

A Wellness Program Manager is a professional responsible for developing, implementing, and overseeing health and wellness initiatives within an organization. Their goal is to promote healthy lifestyle choices among employees, reduce health risks, and improve overall workplace well-being. They often coordinate activities such as fitness challenges, health screenings, educational workshops, and mental health programs. Wellness Program Managers also evaluate the effectiveness of these programs and adjust them as needed to meet the needs of the workforce.

What does a wellness program manager do?

The responsibilities of a wellness program manager involve supporting the health and well-being of people in a given community. Positions are available with corporations, fitness clubs, rehabilitation facilities, and non-profit, community health organizations. In this role, you develop and lead exercise programs and provide information about preventative care and nutrition. Your duties may also include performing management tasks such as tracking and reporting on program goals, overseeing a budget, and handling staffing requirements. Qualifications for this career include a bachelor’s degree in public health, fitness, or a related field, as well as strong leadership, organization, and communication skills.

What are the key skills and qualifications needed to thrive as a wellness program manager, and why are they important?

To thrive as a Wellness Program Manager, you need a background in health promotion, program management, and data analysis, often supported by a bachelor’s degree in health sciences, public health, or a related field. Familiarity with wellness software platforms, health risk assessment tools, and relevant certifications such as Certified Wellness Program Manager (CWPM) is typically required. Strong interpersonal skills, leadership, and the ability to motivate and engage diverse groups are crucial soft skills for success in this role. These competencies ensure effective program development, employee engagement, and measurable health outcomes within organizations.

What are some common challenges wellness program managers face when implementing new wellness initiatives?

Wellness Program Managers often encounter challenges such as securing employee engagement, measuring the effectiveness of wellness initiatives, and aligning programs with organizational goals. Gaining buy-in from leadership and staff can require clear communication and demonstrating the tangible benefits of wellness programs. Additionally, managers may need to adapt their strategies based on feedback and participation rates, ensuring programs remain relevant and accessible to a diverse workforce.

What is the difference between Wellness Program Manager vs Wellness Coordinator?

AspectWellness Program ManagerWellness Coordinator
ResponsibilitiesDesigns, implements, and oversees comprehensive wellness programs for organizations.Assists in executing wellness initiatives, coordinating activities, and supporting program logistics.
Required CredentialsBachelor's degree in health promotion, public health, or related field; certifications like CPT or CHES are common.High school diploma or associate degree; certifications like health coaching or wellness certifications are advantageous.
Work EnvironmentTypically in corporate or healthcare settings, managing teams and programs.Often in similar environments, supporting program delivery and participant engagement.

The main difference is that Wellness Program Managers develop and lead wellness initiatives, while Wellness Coordinators support and implement these programs. Both roles require related credentials and work in similar settings, but the manager has a broader strategic focus.

More about Wellness Program Manager jobs

What are the most commonly searched types of Wellness Program jobs in Rochester, NY?

The most popular types of Wellness Program jobs in Rochester, NY are:

What job categories do people searching Wellness Program Manager jobs in Rochester, NY look for?

The top searched job categories for Wellness Program Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Wellness Program Manager jobs?

Cities near Rochester, NY with the most Wellness Program Manager job openings:

Wellness Program Manager jobs near you
Infographic showing various Wellness Program Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $70,316 per year, or $33.8 per hour.

Program Manager Residential - Monroe Campus

Hillside Children's Center

Rochester, NY • On-site

$61K - $68K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 24 days ago

Hillside Family of Agencies rating

7.2

Company rating: 7.2 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

27th of 245 rated social care providers

Job description


Job Summary
The Program Manager Residential is responsible for the efficiency of the day-to-day operations of the Residential Department, including budget development and management, utilization, hiring, training, clinical oversight, regulatory compliance, and safety of youth, families and staff. This position oversees an interdisciplinary team to ensure high quality clinical collaboration and the delivery of quality service to clients by coaching/mentoring teams and developing and maintaining systems that facilitate integrated services.
Essential Job functions
  • Ensure a safe, trauma-informed and peaceful community for staff, clients, and families receiving services in the Residential Programs.
  • Manage people and facility resources to meet and prioritize the needs of staff, youth, and families through collaboration with internal departments such as Service Integration (SI), Human Resources (HR) and Corporate Service Solutions (CSS).
  • Develop and implement systems of accountability for teams and individuals.
  • Collaborate in program budget development and adhere to the established budget.
  • Act as the On-Call Administrator per rotation.
  • Partner with Service Integration to coordinate client, family, and systems information.
  • Manage and follow-up on all internal and external emergency situations.
  • Oversee the physical plant ensuring a safe therapeutic environment.
  • Develop, maintain, and update all required documentation in a timely manner.
  • Demonstrate ongoing development on the job.
  • Serve as a member of the agency and community teams and attend meetings as needed.
  • While this job description covers many aspects of the role, employees may be required to perform other duties as assigned.

LEADERSHIP DUTIES
  • Leadership: Communicates supports and links Hillside mission, vision, values, goals, and strategies to everyday work and establishes clear, meaningful, challenging, and attainable objectives and expectations that are aligned with those of the organization.
  • Management: Aligns the right work with the right people; delegates tasks according to people's strengths and interests. Ensures staff has the skills and resources to be successful. Provides staff with coaching, training and opportunities for growth to improve their skills. Treats staff fairly and consistently. Shares accountability when delegating and involves staff in setting their performance goals.
  • Governance: Ensures Hillside policies, procedures and all applicable governmental laws/regulations/guidelines are followed. Makes decisions and has authority to implement decisions in conjunction with the leadership structure of the given area of responsibility.

Education & Experience
  • Bachelor's degree in Social Work, Human Services, or a related field required
  • Minimum 5 years in a residential group care setting required
  • Minimum 3 years of leadership experience required

Special Requirements
  • CPR certification required or obtained within 60 days of hire.
  • Unrestricted, valid NYS driver's license for minimum of 1 year with a clean driving record and minimum insurance coverage that meets agency standards.

Knowledge, Skills & Abilities
In addition to demonstrating the Hillside Professional Competencies of Communicates Effectively, Personal Excellence, Cultural Competence, Builds and Leverages Relationships, Optimizes Decision Making, Builds Talent and Engagement, Manages Change, Fosters Accountability and Results, the following occupational competencies must be demonstrated:
  • Ability to manage and lead in a large, matrixed organizational system including partnerships within internal support departments.
  • Ability to plan and implement strategies to improve the quality of services and effectively implement programs.
  • Knowledge and expertise in area of responsibility: demonstrate knowledge of sector (i.e. Development Disabilities, Mental Health, etc.) on the state level; ability to build productive relationships with influential members of the sector, and present their perspectives to Hillside and effectively communicate and advocate for Hillside's perspectives and goals to them.
  • Maintain in-depth knowledge of and adherence to all applicable safety regulations, including universal precautions and hazardous safety materials.
  • Ability to recognize and address escalating and dysregulated youth behavior and utilizing training provided in behavior management and Therapeutic Crisis Intervention (TCI) including the use of physical interventions (holds). Obtain and maintain TCI certification.

Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be able to work a variable scheduling including evenings and weekends
  • The following physical demands are required:
    • Occasional sitting (up to 4 hours)
    • Occasional standing (up to 1 hour)
    • Occasional walking (up to 2.5 hours)
    • Occasional driving (up to 8 hours)
    • Continuous balancing (up to 8 hours)
    • Occasional balancing, bending, stooping, climbing, kneeling, pushing, pulling, reaching forward or down, reaching overhead, running, and twisting (up to 2.5 hours)
    • Weekly lifting up to 50 lbs. (community-based staff may be required to lift an empty wheelchair weighing up to 50 lbs.), 10-15 lbs. on a daily basis
    • Weekly carrying up to 55 lbs. approximately 10-100 ft., 10-15 lbs. on a daily basis
  • Manual dexterity is required, including the frequent ability to grasp in both hands and continuous use of fine manipulation skills in both hands (approximately 1-2.5 hrs.)
  • Occasional exposure to changes in temperature, dust, fumes, gases or chemicals is apparent.
  • Protective clothing or equipment as required: close toed shoes; protective shields, universal precaution PPE, and gloves for toileting and food preparation
  • Ability to change positions as needed

SPECIAL CONSIDERATIONS
May be required to physically restrain clients weighing between 50 and 300 lbs. and guide them safely to the floor. In some circumstances, restraints can last up to 15 minutes and may require repetition as necessary.
$70,000 Minimum pay rate, $110,000 Maximum pay rate, based on experience. This pay rate may include a Regional and/or Department premium.
About Us
At Hillside, we believe that healthy youth and strong families with opportunities to succeed are the foundation of any thriving community. Guided by this belief, we provide community-based services, education, and residential treatment to positively impact lives, in partnership with youth and families who have experienced trauma. From locations across Central & Western New York and Prince George's County, Maryland, our programs serve nearly 10,000 youth, adults, and families each year.
Partnering with families and communities, we deliver high-quality, evidence-based services, in the appropriate settings - whether on residential campuses or in schools, homes, or the workplace. By measuring the impact of our work, we endeavor to deliver ever better outcomes every day.
Equal Opportunity Employer: Hillside is committed to equal opportunities for all, supporting a diverse workforce, creating development opportunities for our people. Hillside is an equal opportunity employer; individuals from underrepresented and/or marginalized identities, Veterans, and disabled persons are encouraged to apply. Upon request, reasonable accommodations will be provided for the disabled.
Total Rewards: We offer a competitive benefits package to include generous paid time off, paid holidays, comprehensive medical, dental and vision coverage, flexible spending account, 403(b) retirement savings plan with employer match, and Employee Assistance Plan - just to name a few of the amazing benefits at Hillside! World changers and change makers join our talent community every day. Apply online, get on board, and grow your career with us!

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