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Wellness Program Director Jobs in Rochester, NY (NOW HIRING)

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Wellness Program Director information

See Rochester, NY salary details

$29.1K

$77.2K

$135.2K

How much do wellness program director jobs pay per year?

As of Jul 21, 2026, the average yearly pay for wellness program director in Rochester, NY is $77,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $91,300.00 per year, depending on experience, location, and employer.

What does a wellness program manager do?

A wellness program manager oversees the development, implementation, and evaluation of workplace health initiatives aimed at improving employee well-being. They coordinate activities such as health screenings, fitness programs, and educational sessions, often using data analysis and communication skills to promote engagement and measure program effectiveness.

What are the key skills and qualifications needed to thrive as a Wellness Program Director, and why are they important?

To thrive as a Wellness Program Director, you need a background in health promotion, program management, and often a degree in health sciences, public health, or a related field. Familiarity with wellness assessment tools, data management software, and certifications like Certified Wellness Practitioner (CWP) or Certified Health Education Specialist (CHES) are common requirements. Strong leadership, communication, and motivational skills help build effective teams and engage participants. These abilities ensure the successful design, implementation, and evaluation of wellness initiatives that promote healthier organizational cultures.

What degree do I need to be a wellness director?

A wellness program director typically needs a bachelor's degree in health education, public health, or a related field. Many employers prefer candidates with a master's degree or relevant certifications in wellness, health promotion, or fitness management. Strong communication skills and experience in health promotion are also important for this role.

What are Wellness Program Directors?

Wellness Program Directors are professionals who design, implement, and manage health and wellness initiatives within organizations or communities. Their role is to promote healthy lifestyles by organizing programs, workshops, and activities that support physical, mental, and emotional well-being. They often work with other health professionals to assess needs, set goals, and evaluate the effectiveness of wellness programs. These directors play a critical role in fostering a positive and healthy environment for employees or participants.

What does a wellness director do?

A wellness program director oversees the development and implementation of health and wellness initiatives within organizations. They coordinate activities, manage staff, and evaluate program effectiveness to promote employee well-being, often requiring knowledge of health promotion, program management, and relevant certifications. Their role involves planning, budgeting, and ensuring compliance with health standards.

What is the difference between Wellness Program Director vs Wellness Coordinator?

AspectWellness Program DirectorWellness Coordinator
ResponsibilitiesOversees entire wellness programs, develops strategies, manages staffAssists in program implementation, coordinates activities, supports wellness initiatives
Required CredentialsBachelor’s degree in health, fitness, or related field; certifications like ACE or NASM often preferredRelevant certifications or experience in health or wellness; often entry-level
Work EnvironmentCorporate, healthcare, or community organizations; leadership roleSupport staff in wellness programs; administrative or operational setting

The Wellness Program Director typically holds a leadership role, managing entire wellness initiatives and requiring advanced credentials. In contrast, the Wellness Coordinator supports program activities and often has entry-level or supporting credentials. Both roles are vital in promoting health and wellness within organizations, but the Director focuses on strategy and oversight, while the Coordinator handles day-to-day operations.

What are some common challenges faced by a Wellness Program Director when implementing new health initiatives?

A Wellness Program Director often faces challenges such as securing employee engagement, balancing diverse wellness needs, and demonstrating measurable outcomes to stakeholders. It can be difficult to design programs that appeal to a broad workforce while staying within budget and maintaining compliance with health regulations. Building strong relationships with HR, leadership, and external vendors is key to overcoming these hurdles and ensuring successful program adoption.

What wellness jobs pay well?

Wellness Program Directors and other senior wellness roles typically offer higher salaries, often exceeding $70,000 annually, especially with experience and relevant certifications. Positions in corporate wellness, healthcare, or executive health programs tend to pay more, and advanced skills in program management and health promotion can lead to higher compensation.
What are the most commonly searched types of Wellness Program jobs in Rochester, NY? The most popular types of Wellness Program jobs in Rochester, NY are:
What job categories do people searching Wellness Program Director jobs in Rochester, NY look for? The top searched job categories for Wellness Program Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Wellness Program Director jobs? Cities near Rochester, NY with the most Wellness Program Director job openings:
Wellness Program Director jobs near you
Infographic showing various Wellness Program Director job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $77,153 per year, or $37.1 per hour.
Program Director, Obstetrics & Gynecology Residency

Program Director, Obstetrics & Gynecology Residency

Rochester Regional Health

Rochester, NY • On-site

$246K - $266K/yr

Full-time

Posted 9 days ago

Rochester Regional Health rating

7.4

Company rating: 7.4 out of 10

Based on 216 frontline employees who took The Breakroom Quiz

263rd of 886 rated healthcare providers

Job description

Lead the Future of OB/GYN Education-Without Leaving Clinical Practice
Rochester Regional Health is seeking a collaborative OB/GYN physician to lead our ACGME-accredited Obstetrics & Gynecology Residency Program while continuing to provide patient care through a balanced 50% leadership and 50% clinical practice model.
Opportunity Highlights
  • Lead an ACGME-accredited OB/GYN Residency Program with 20 residents (5 residents per class).
  • Maintain a meaningful clinical practice while shaping the education and development of future OB/GYN physicians.
  • Advance a community-based academic program through educational innovation, faculty development, and physician mentorship.
  • Partner with an experienced Associate Program Director, dedicated Graduate Medical Education team, and former Program Directors who remain engaged with the organization-providing strong institutional knowledge and support as you advance the program's future.
  • Influence the education and development of future OB/GYN physicians while contributing to the continued growth and excellence of Women's Health services across Rochester Regional Health.
  • Join a collaborative environment where physicians, nurses, midwives, and interdisciplinary teams work together to provide exceptional care.

In This Role, You Will
  • Lead and continue to advance an established ACGME-accredited OB/GYN Residency Program with a strong foundation and commitment to resident education.
  • Mentor and develop residents while fostering a supportive learning environment focused on clinical excellence, professionalism, wellness, and career growth.
  • Partner with Women's Health and Graduate Medical Education leadership to advance curriculum, faculty development, program strategy, and continuous improvement initiatives.
  • Strengthen collaboration across physicians, nursing, midwifery, and interdisciplinary care teams to enhance both resident education and patient care.
  • Promote quality improvement, patient safety, scholarly activity, and evidence-based practice within a community-based academic environment.
  • Support faculty engagement and development to strengthen the educational experience for residents.
  • Maintain accreditation excellence while helping guide the continued success and future growth of the residency program.

Clinical Practice Highlights
  • Maintain an active 50% clinical practice at Rochester General Hospital and affiliated outpatient locations.
  • Opportunity to develop your own patient panel while teaching residents in both inpatient and ambulatory settings.
  • Participate in a balanced 1:5 general OB call schedule, including approximately one call weekend per month.
  • Benefit from dedicated OB Hospitalist/Laborist coverage and collaborative midwifery care.
  • Practice in a comprehensive obstetrical environment where certified nurse midwives manage approximately 30% of deliveries.
  • Provide care within a system supported by a dedicated OB Emergency Department.

Why Rochester Regional Health?
At Rochester Regional Health, physician leaders have the opportunity to make a meaningful impact while practicing in an environment built around collaboration, innovation, and community-focused care.
As Program Director, you will:
  • Join an integrated health system committed to advancing Women's Health and graduate medical education.
  • Work within a community-based academic model that combines the resources of a large health system with the close collaboration of a physician-led environment.
  • Partner with experienced clinical and administrative leaders who are invested in your success.
  • Help develop the next generation of OB/GYN physicians, including through a program that has successfully retained graduates into practice within Rochester Regional Health.

Qualifications
  • Board Certified in Obstetrics & Gynecology.
  • Eligible for unrestricted New York State medical licensure.
  • Minimum of five years of post-residency clinical experience with demonstrated commitment to resident education, mentorship, and leadership.
  • Previous Graduate Medical Education leadership experience preferred.
  • Familiarity with ACGME accreditation processes and residency program administration strongly preferred.

Visa Sponsorship: Cap-exempt H-1B sponsorship available. J-1 visa sponsorship is not available.
Live in Rochester, New York
Rochester offers an exceptional quality of life with affordable housing, outstanding schools, a vibrant arts and culinary scene, and easy access to the Finger Lakes, Lake Ontario, and year-round outdoor recreation. Enjoy the benefits of a metropolitan community with the convenience and lifestyle of a mid-sized city.
About Rochester Regional Health
Rochester Regional Health is an integrated health system serving Western and Northern New York through eight hospitals, more than 160 care locations, and a comprehensive physician network.
Our purpose is to uplift humanity through care for our community, guided by our vision to become a national model of health and healing. We are committed to developing exceptional physicians, advancing innovation, and delivering compassionate, patient-centered care.
We're Here for It.
EDUCATION:
DO, MD
LICENSES / CERTIFICATIONS:
Physician - New York State Education Department (NYSED)
PHYSICAL REQUIREMENTS:
L - Light Work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly; requires occasional walking, standing or squatting.
For disease specific care programs refer to the program specific requirements of the department for further specifications on experience and educational expectations, including continuing education requirements.
Any physical requirements reported by a prospective employee and/or employee's physician or delegate will be considered for accommodations.
PAY RANGE:
$300,000.00 - $400,000.00
CITY:
Rochester
POSTAL CODE:
14621
The listed base pay range is a good faith representation of current potential base pay for a successful full time applicant. It may be modified in the future and eligible for additional pay components. Pay is determined by factors including experience, relevant qualifications, specialty, internal equity, location, and contracts.
Rochester Regional Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, predisposing genetic characteristics, marital or familial status, military or veteran status, citizenship or immigration status, or any other characteristic protected by federal, state, or local law.

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