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Wellness Program Director Jobs in Rochester, NY (NOW HIRING)

Endeavor Health Services

Program Assistant

Rochester, NY · On-site

$18/hr

... direct supervision of the Program Manager. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Complete ... wellness and behavioral health of residents of Western New York, Rochester, and the surrounding ...

Lollypop Farm

Medical Director

Fairport, NY · On-site

$170K - $180K/yr

This role provides medical oversight for all clinical programs for shelter animals and pets in the ... Provide wellness services to community pets through the Mobile Veterinary Clinic, community ...

CDS Monarch, Inc.

Direct Support Professional

Webster, NY · On-site

$18.50 - $20.50/hr

Get paid to stay healthy through our Employee Wellness Program. * Tuition Reimbursement * Generous ... self-directed life and contribute to the community. Assist with activities of daily living if ...

CDS Monarch, Inc.

Direct Support Professional

Rochester, NY · On-site

$18.50 - $20.50/hr

Get paid to stay healthy through our Employee Wellness Program. * Tuition Reimbursement * Generous ... self-directed life and contribute to the community. Assist with activities of daily living if ...

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All JobsWellness Program JobsWellness Program Director JobsWellness Program Director Jobs in Rochester, NY

Wellness Program Director information

See Rochester, NY salary details

$29.1K

$77.2K

$135.2K

How much do wellness program director jobs pay per year?

As of Jul 22, 2026, the average yearly pay for wellness program director in Rochester, NY is $77,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $91,300.00 per year, depending on experience, location, and employer.

What does a wellness program manager do?

A wellness program manager oversees the development, implementation, and evaluation of workplace health initiatives aimed at improving employee well-being. They coordinate activities such as health screenings, fitness programs, and educational sessions, often using data analysis and communication skills to promote engagement and measure program effectiveness.

What are the key skills and qualifications needed to thrive as a Wellness Program Director, and why are they important?

To thrive as a Wellness Program Director, you need a background in health promotion, program management, and often a degree in health sciences, public health, or a related field. Familiarity with wellness assessment tools, data management software, and certifications like Certified Wellness Practitioner (CWP) or Certified Health Education Specialist (CHES) are common requirements. Strong leadership, communication, and motivational skills help build effective teams and engage participants. These abilities ensure the successful design, implementation, and evaluation of wellness initiatives that promote healthier organizational cultures.

What degree do I need to be a wellness director?

A wellness program director typically needs a bachelor's degree in health education, public health, or a related field. Many employers prefer candidates with a master's degree or relevant certifications in wellness, health promotion, or fitness management. Strong communication skills and experience in health promotion are also important for this role.

What are Wellness Program Directors?

Wellness Program Directors are professionals who design, implement, and manage health and wellness initiatives within organizations or communities. Their role is to promote healthy lifestyles by organizing programs, workshops, and activities that support physical, mental, and emotional well-being. They often work with other health professionals to assess needs, set goals, and evaluate the effectiveness of wellness programs. These directors play a critical role in fostering a positive and healthy environment for employees or participants.

What does a wellness director do?

A wellness program director oversees the development and implementation of health and wellness initiatives within organizations. They coordinate activities, manage staff, and evaluate program effectiveness to promote employee well-being, often requiring knowledge of health promotion, program management, and relevant certifications. Their role involves planning, budgeting, and ensuring compliance with health standards.

What is the difference between Wellness Program Director vs Wellness Coordinator?

AspectWellness Program DirectorWellness Coordinator
ResponsibilitiesOversees entire wellness programs, develops strategies, manages staffAssists in program implementation, coordinates activities, supports wellness initiatives
Required CredentialsBachelor’s degree in health, fitness, or related field; certifications like ACE or NASM often preferredRelevant certifications or experience in health or wellness; often entry-level
Work EnvironmentCorporate, healthcare, or community organizations; leadership roleSupport staff in wellness programs; administrative or operational setting

The Wellness Program Director typically holds a leadership role, managing entire wellness initiatives and requiring advanced credentials. In contrast, the Wellness Coordinator supports program activities and often has entry-level or supporting credentials. Both roles are vital in promoting health and wellness within organizations, but the Director focuses on strategy and oversight, while the Coordinator handles day-to-day operations.

What are some common challenges faced by a Wellness Program Director when implementing new health initiatives?

A Wellness Program Director often faces challenges such as securing employee engagement, balancing diverse wellness needs, and demonstrating measurable outcomes to stakeholders. It can be difficult to design programs that appeal to a broad workforce while staying within budget and maintaining compliance with health regulations. Building strong relationships with HR, leadership, and external vendors is key to overcoming these hurdles and ensuring successful program adoption.

What wellness jobs pay well?

Wellness Program Directors and other senior wellness roles typically offer higher salaries, often exceeding $70,000 annually, especially with experience and relevant certifications. Positions in corporate wellness, healthcare, or executive health programs tend to pay more, and advanced skills in program management and health promotion can lead to higher compensation.
What are the most commonly searched types of Wellness Program jobs in Rochester, NY? The most popular types of Wellness Program jobs in Rochester, NY are:
What job categories do people searching Wellness Program Director jobs in Rochester, NY look for? The top searched job categories for Wellness Program Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Wellness Program Director jobs? Cities near Rochester, NY with the most Wellness Program Director job openings:
Wellness Program Director jobs near you
Infographic showing various Wellness Program Director job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $77,153 per year, or $37.1 per hour.

Program Assistant

Mid-Erie Mental Health Services, Inc

Rochester, NY

$18/hr

Full-time

Posted 15 days ago

Job description

Endeavor Health Services is looking for full-time Program Assistant to join our clinic in Rochester, New York! This clinic offers mental health services, substance use services, domestic violence program, anger management program and sexual abuse prevention program.

The PROGRAM ASSISTANT functions as a member of the clinic treatment team providing assistance to the staff responsible for providing service to our forensic clinic and is under the direct supervision of the Program Manager.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Complete reports to referral sources as required.
  • Complete authorization forms to send to managed care companies for clients in program.
  • Care coordination (written or telephonic) with referral sources and other entities as required.
  • Coordinate and complete drug screens for clients.
  • Assist counselors with documentation according to agency standards.
  • Assist counselors with clients in crisis.
  • Consults with staff psychiatrist who is responsible for psychiatric and medication evaluation.
  • Conducts discharge planning conferences and makes follow-up contacts as necessary.
  • Maintains cultural sensitivity and competence with respect to agency consumers and their families, as well as other employees and suppliers.
  • Responsible for ensuring compliance with all agency policies, procedures and governmental regulations including, but not limited to HIPAA.

Qualifications

  • Associates or Bachelor's Degree (preferred) in Human Services or related field
  • Microsoft Office experience is required
  • Experience working with Cerner or similar behavioral health software preferred

Endeavor Health Services is a private, not-for-profit corporation dedicated to the development of accessible and effective services, driven towards improving the emotional wellness and behavioral health of residents of Western New York, Rochester, and the surrounding communities.

We offer competitive salaries and an array of employee benefits, including:

  • Medical
  • Dental
  • Company Paid Vision and Life Insurance
  • Company Paid Long Term Disability
  • Supplemental Life and AD&D
  • Supplemental Short Term Disability
  • 401 (K) retirement savings plan with company contribution
  • 10 paid holiday
  • Generous paid vacation
  • Paid sick time
  • Employee Assistance Program

Salary $18.13 - $22.66 per hour depending on education and experience.

Endeavor Health Services is an equal opportunity employer committed to championing the principles of fairness and respect. We welcome prospective employees from various cultures and backgrounds, for all positions, who will uphold our values and contribute to our mission. We aim to have a leadership and workforce that is reflective of the communities with which we work in partnership.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.