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Website Content Manager
Grade 13
Exempt
VSC- UP PAT Bargaining Unit
BASIC FUNCTION
The Website Content Manager is responsible for the oversight, maintenance, and continual improvement of content, design, and functionality across the Vermont State University website. In collaboration with the Director of Digital Marketing and Analytics and the Senior Web Developer and Designer, the Website Content Manager collaborates with marketing and admissions teams and internal stakeholders across the university to develop and edit web content and analyzes user engagement and behavior to inform site evolution and strategy. The Website Content Manager leverages these insights to develop, refine, and present clear, accessible, and compelling digital content that supports enrollment goals and enhances the university's reputation.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Write, manage, maintain, and continuously update content across VTSU's website ensuring information remains accurate, current, and aligned with brand standards, accessibility standards, SEO best practices, and overall digital content strategy.
• Independently manage and prioritize assigned weekly web update tickets, ensuring timely and accurate execution of content requests from internal stakeholders via the Wrike request system.
• Assist in implementing the university's SEO strategy by optimizing structure and updating content to improve search visibility and drive engagement, particularly among prospective students.
• Partner with marketing and admissions teams and internal stakeholders to identify and support web content needs while ensuring alignment with university digital content standards, branding, and accessibility guidelines.
• Collaborate with the web team to evaluate website performance, using analytics to make data-driven decisions on content optimization.
• Collaborate with web team to design, develop, and implement new website features and functionality in compliance with accessibility standards.
• Partner with marketing and admissions teams and internal stakeholders to develop, edit, and maintain website pages, content sections, and graphical elements to ensure a consistent and user-centered digital experience.
• Demonstrate expertise in WordPress administration, including content development management, information architecture, plugins integration, and content strategy development.
• Support creative content generation for VTSU website and other internal communications and external marketing channels as needed, including but not limited to:
o Photo and video assets
o Graphic design
o Media stories
• Provide project management support to the web team, ensuring that new web tickets and projects are tracked in Airtable, and act as a dotted line between internal, external, and enrollment stakeholders.
• Support the ongoing development, implementation, and maintenance of digital initiatives with significant web presences and institutional impact including but not limited to:
o Digital campus maps
o University Calendar
o Workforce Microsite
• Other duties as assigned.
SUPERVISION RECEIVED
Supervision is received from the Director for Digital Marketing and Analytics.
SUPERVISORY RESPONSIBILITY
None
MINIMUM QUALIFICATIONS
Bachelor's degree in marketing, communications, journalism, English, or other related field, plus three to four years of relevant experience, or a combination of education and experience from which comparable knowledge and skills are acquired.
PREFERRED QUALIFICATIONS
• Experience with keyword research for improving SEO at the page level
KNOWLEDGE, SKILLS, & ABILITIES
Knowledge:
• Experience in website management and use of a standard CMS
• Work experience in higher education preferred
• Have experience writing lively and creative copy for the digital arena, particularly in writing layered information for the web, quickly and succinctly
• Proficiency with HTML/CSS, Adobe Creative Cloud (particularly Photoshop), content management systems such as WordPress and Google Analytics
• Knowledge to be the primary point of contact for technical website issues and know when to bring them to the attention of supervisor
• Knowledge of how to create and maintain SEO
Skills:
• Skilled at identifying, organizing, and accomplishing tasks in priority order and at focusing on results and meeting deadlines
• A self-starter with strong project management and organizational skills able to keep several projects moving ahead simultaneously
• Excellent writing, spelling, and grammar skills
• Basic understanding of color theory and digital design as it relates to creating usable and accessible web content
Abilities:
• Must be able to travel between campuses as needed
• Excellent interpersonal and organizational skills are critical
• Demonstrated ability to support a diverse community and promote diverse perspectives, cultures, and an inclusive environment
• Must be able to keep information confidential as necessary, work as a member of a team while remaining client-focused and adaptable to changing priorities
• Ability to work effectively in a fast-paced team environment
Location: Any of the five Vermont State campuses; hybrid arrangements considered.
Compensation: The budgeted salary for this position is $60,000 - $68,000
Benefits Package:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Retirement Plan
• Tuition Waiver to Vermont State Colleges
• Tuition Waiver to UVM* for dependent children
• Employee Assistance Program
• Long Term Disability
• 14 Paid Holidays
• Medical, Personal, and Vacation Leave

This general outline illustrates the type of work which characterizes the job classification. It is not all-encompassing statement of the specific duties, responsibilities and qualifications of the individual positions assigned to the classification. Other duties as assigned are anticipated and expected.
Vermont State University is a part of the Vermont State Colleges System (VSCS). VSCS values individual differences that can be engaged in the service of learning. Diverse experiences from people of varied backgrounds inform and enrich our community. VSCS strongly encourages applications from historically marginalized and underrepresented populations. VSCS is an equal opportunity employer, in compliance with ADA requirements, and will make reasonable accommodations for the known disability of an otherwise qualified applicant. Please contact our HR office for assistance with accommodations at humanresources@vermontstate.edu.
NOTE: This job is subject to a fingerprint-supported criminal background check. Any offer of employment is contingent upon the satisfactory results of this check.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.