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Video Game Marketing Jobs (NOW HIRING)

TransPerfect

Marketing Lead

Chicago, IL · On-site

Marketing Manager TransPerfect is more than just a job Our greatest asset is our people, and ... for the video game industry, we partner with AAA studios and publishers to bring their creative ...

TransPerfect

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

San Francisco, CA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Chicago, IL

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Denver, CO

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Chicago, IL · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

New York, NY

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Seattle, WA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Los Angeles, CA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Austin, TX

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

Zwift

Senior Designer, Creative

Long Beach, CA · On-site +1

$70K - $110K/yr

Capture cinematic in-game imagery from the Zwift video game world for use across global marketing campaigns, product launches, and brand communications. What we're looking for: * Around 5-7 years of ...

New

Light and Wonder, Inc.

Game Producer

Las Vegas, NV · On-site

$118K - $120K/yr

... marketing teams when and where needed. As the Game Producer we will look to you to use previous ... Provide land-based title video or still frame references to Art and engineering disciplines.

Lnw

Game Producer

Las Vegas, NV · Hybrid

$118K - $120K/yr

... marketing teams when and where needed. As the Game Producer we will look to you to use previous ... Provide land-based title video or still frame references to Art and engineering disciplines.

Aspyr Media, Inc.

Head of Marketing

Austin, TX · On-site

Bachelor's degree in Business, Game Design, Marketing, or a related field; MBA a plus * 12 + years of experience in marketing or public relations within the video game industry * 5 + years of ...

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Video Game Marketing information

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How much do video game marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for video game marketing in the United States is $18.56, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $20.19 per hour, depending on experience, location, and employer.

How does a video game marketing professional typically collaborate with development teams during a game's launch cycle?

Video game marketing professionals work closely with development teams to understand the game's features, milestones, and unique selling points. Regular meetings are held to align on key messaging, coordinate timing for announcements, and gather exclusive content for promotional campaigns. This collaboration ensures that marketing materials accurately represent the game and create excitement among target audiences. Effective communication with developers also helps address potential challenges, such as last-minute changes or the need for assets, making teamwork essential for a successful launch.

What is the difference between Video Game Marketing vs Video Game Public Relations?

AspectVideo Game MarketingVideo Game Public Relations
Primary FocusPromoting and selling games through advertising, campaigns, and market analysisManaging the game's public image, media relations, and community engagement
Required SkillsMarketing strategies, digital advertising, market researchMedia relations, communication skills, crisis management
Work EnvironmentMarketing departments, advertising agencies, game studiosPR agencies, game studios, media outlets
Common UsageUsed to drive sales and brand awarenessUsed to build and maintain positive public perception

While both roles are essential in the gaming industry, Video Game Marketing focuses on promoting games to increase sales, whereas Video Game Public Relations centers on managing the game's reputation and media relationships. Understanding these differences helps clarify career paths and employer expectations in the industry.

What is video game marketing?

Video game marketing involves promoting and selling video games to consumers through various channels, such as social media, influencer partnerships, trailers, and events. Professionals in this field develop strategies to build awareness, engage communities, and drive sales for games across platforms. Their work includes market research, advertising, public relations, and collaborating with game developers and publishers to ensure successful game launches.

What are video game marketing jobs?

Video game marketing jobs include positions like associate brand manager, gaming product manager, brand and marketing manager, and global communications manager. Your general responsibilities are to promote computer games, apps, or console video games, as well as lead campaigns for specific systems or games. You come up with campaigns, research the gaming world to find gamers for sponsorships, purchase advertising space on TV and in online and traditional publications, and hold events, such as competitions or unveilings, to increase brand awareness.

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Cities with the most Video Game Marketing job openings:

What are the most commonly searched types of Video Game Marketing jobs?

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What states have the most Video Game Marketing jobs?

States with the most job openings for Video Game Marketing jobs include:

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Video Game Marketing jobs near you
Infographic showing various Video Game Marketing job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $38,600 per year, or $18.6 per hour.

Senior Manager, Global Product Marketing, NBA

2K

Novato, CA • On-site

$123K - $182K/yr

Full-time

Re-posted 13 days ago

Job description

Who We Are
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier's Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
What We Need
The Senior Manager of Global Product Marketing, NBA drives marketing strategy across new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. We're committed to delivering personal, relevant, and timely content to our NBA 2K players, and we're looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. This role reports into the Director of Product Marketing for the NBA game. Apply today!
This role is required to work onsite in a hybrid capacity out of the Novato, CA headquarters office location.
What You'll Do
  • Lead Marketing Strategy: Across multiple titles, platforms and technologies, centered on the goal of driving engagement and retention of NBA 2K players.
  • Define Positioning: Lead positioning, messaging, audience strategy, and supporting assets throughout the product's lifecycle across all channels and campaigns.
  • Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
  • Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
  • Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
  • Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
  • Integrated Mobile Leadership: Oversee marketing strategy for NBA 2K's Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios.
What Will Make You A Great Fit
  • Industry Insight: You bring a background in video game marketing across console, PC and mobile and a genuine interest in the NBA 2K ecosystem and live-service gaming.
  • Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
  • Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
  • Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
  • Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.
  • People Management: You have proven experience leading and developing talent, with a focus on empowering direct reports to take ownership, navigate complex projects, and advance their careers.
  • Stakeholder Management: You bring a track record of successfully navigating complex organizational structures, clearly communicating strategy to key stakeholders, and earning trust across teams, and multiple products.
Bonus Qualification
  • Passionate about Gaming and Sports.
  • Familiar with 2K IPs, including NBA and WWE among others.
  • Experience working with developers and licensors.
  • Travel required for Development Studio relationship & planning (Seattle).

The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other tasks and duties may be assigned or reassigned as needed. 2K is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. In accordance with local laws, 2K provides a fair and competitive salary range for this role, determined based on experience, qualifications, and scope.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.#LI-Onsite
#LI-Hybrid

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