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Video Game Marketing Manager Jobs (NOW HIRING)

2K

Manager, Global Product Marketing, NBA

Novato, CA · On-site

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA ...

2K

Manager, Global Product Marketing, NBA

Novato, CA

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA ...

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Video Game Marketing Manager information

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$25K

$74.6K

$160.5K

How much do video game marketing manager jobs pay per year?

As of Jun 13, 2026, the average yearly pay for video game marketing manager in the United States is $74,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Video Game Marketing Manager vs Video Game Marketing Coordinator?

AspectVideo Game Marketing ManagerVideo Game Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages teams, develops campaignsSupports marketing efforts, coordinates events, assists with campaign execution
Required SkillsStrategic planning, leadership, industry knowledgeCommunication, organization, basic marketing skills
Experience5+ years in marketing, industry-specific experience1-3 years in marketing or related roles
Work EnvironmentCollaborates with creative and sales teams, often in an office settingSupports marketing team, often in an administrative or assistant role

The Video Game Marketing Manager leads overall marketing strategies and manages teams, requiring extensive experience and strategic skills. In contrast, the Video Game Marketing Coordinator supports campaign execution and handles day-to-day tasks. Both roles are essential in the gaming industry but differ in scope and responsibility.

What are some common challenges a Video Game Marketing Manager faces during a game's launch phase?

During a game's launch phase, a Video Game Marketing Manager often encounters challenges such as coordinating cross-functional teams, managing tight deadlines, and adapting to last-minute changes in release schedules. They must also balance the expectations of developers, publishers, and the player community, ensuring marketing materials align with the game's vision while maximizing visibility. Additionally, staying ahead of rapidly changing market trends and leveraging the right mix of digital, social, and influencer channels are crucial for a successful launch.

What does a Video Game Marketing Manager do?

A Video Game Marketing Manager is responsible for developing and executing marketing strategies to promote video games and increase their sales. This includes coordinating advertising campaigns, managing social media presence, working with influencers, and analyzing market trends to reach target audiences. They collaborate closely with game developers, sales teams, and creative agencies to ensure successful product launches and sustained engagement. Their goal is to maximize the game's visibility and profitability in a competitive market.

What are the key skills and qualifications needed to thrive as a Video Game Marketing Manager, and why are they important?

To thrive as a Video Game Marketing Manager, you need expertise in marketing strategy, brand management, and campaign execution, usually backed by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, social media management systems, and sometimes certifications like Google Analytics are typically used. Creativity, strong leadership, and excellent communication skills help foster collaboration and craft compelling campaigns that resonate with gaming audiences. These skills are crucial for driving successful product launches and building lasting engagement in the competitive gaming industry.
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What cities are hiring for Video Game Marketing Manager jobs? Cities with the most Video Game Marketing Manager job openings:
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Video Game Marketing Manager jobs near you
Infographic showing various Video Game Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $74,626 per year, or $35.9 per hour.
Associate Product Marketing Manager - Bilingual (Japanese/English)

Associate Product Marketing Manager - Bilingual (Japanese/English)

The Pokémon Company International

Renton, WA • Hybrid

$86K - $150K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 18 days ago

Job description

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

  • Job Title: Product Marketing Manager - Bilingual (Japanese/English)

  • Job Summary: The Associate Product Marketing Manager will work with the Sr. Manager, Product Marketing, to drive and support the execution of various marketing initiatives in product marketing, with a focus on console video games. This position will work together with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by spearheading communication between offices in both English and Japanese.

  • FLSA Classification (US Only): Exempt

  • People Manager: No

What you’ll do

  • Support the execution of key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.

  • Support video game marketing projects by serving as the point of contact between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross-functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.

  • Coordinate with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross-functional teams are fully informed to conduct globally aligned marketing activities. Review marketing assets and copies to ensure accuracy.

  • Research, analyze, report, and present on key business metrics and industry trends.

What you’ll bring

  • Four (4)+ years of relevant professional experience or a demonstrated equivalent level of expertise.

  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

  • Demonstrated business related experience in multinational corporations including Japan and the U.S.

  • Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.

  • Strong project coordination skills with proven ability to drive results. Action oriented and strong problem solver.

  • Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.

  • Organized and process-oriented with proven ability to manage multiple projects at once.

  • Experience in video game marketing or video game development, including localization, is a plus.

  • While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.

  • Proficiency in Microsoft Office Suite, particularly in PowerPoint and Excel.

Base Salary Range: For this role, new hires generally start between $86,215.00 - $102,285.79 per year. The full range is $86,215.00 - $150,844.62 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

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