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Video Game Marketing Manager Jobs (NOW HIRING)

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Global Brand Marketing Manager (278517)

San Mateo, CA · On-site

$69/hr

Passion for marketing, video games, player communities, and the evolving gaming landscape * 4+ ... Experience managing integrated marketing campaigns across multiple channels, including digital ...

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PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to ... Qualifications: * 5+ years of video game marketing experience, with a strong preference for live ...

PUBG

Senior Product Marketing Manager

Madison, WI

$121K - $159K/yr

Own, manage, and champion full‑lifecycle product marketing campaigns from strategy through ... Qualifications: * 5+ years of video game marketing experience, with a strong preference for ...

PUBG Madison

Senior Product Marketing Manager

Madison, WI

$121K - $159K/yr

Own, manage, and champion full‑lifecycle product marketing campaigns from strategy through ... Qualifications: * 5+ years of video game marketing experience, with a strong preference for ...

2K

Manager, Global Product Marketing, NBA

Novato, CA · On-site

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Reporting to the Director of Global Product Marketing, the Manager of Global Product Marketing NBA ...

Jobtailor

Senior Product Marketing Manager

Madison, WI · Remote

$121K - $159K/yr

Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to ... Requirements * 5+ years of video game marketing experience, with a strong preference for live ...

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Video Game Marketing Manager information

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$25K

$74.6K

$160.5K

How much do video game marketing manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for video game marketing manager in the United States is $74,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Video Game Marketing Manager vs Video Game Marketing Coordinator?

AspectVideo Game Marketing ManagerVideo Game Marketing Coordinator
ResponsibilitiesOversees marketing strategies, manages teams, develops campaignsSupports marketing efforts, coordinates events, assists with campaign execution
Required SkillsStrategic planning, leadership, industry knowledgeCommunication, organization, basic marketing skills
Experience5+ years in marketing, industry-specific experience1-3 years in marketing or related roles
Work EnvironmentCollaborates with creative and sales teams, often in an office settingSupports marketing team, often in an administrative or assistant role

The Video Game Marketing Manager leads overall marketing strategies and manages teams, requiring extensive experience and strategic skills. In contrast, the Video Game Marketing Coordinator supports campaign execution and handles day-to-day tasks. Both roles are essential in the gaming industry but differ in scope and responsibility.

How to become a video game marketer?

To become a video game marketer, you typically need a bachelor's degree in marketing, communications, or a related field, along with experience in marketing or the gaming industry. Skills in digital marketing, social media management, and data analysis are important, and familiarity with gaming platforms and industry trends can be advantageous. Gaining experience through internships or entry-level marketing roles helps build relevant expertise for this role.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by industry and experience but generally ranges from $65,000 to $135,000 annually. In the context of a Video Game Marketing Manager, salaries often start around $70,000 and can exceed $120,000 with experience, especially in larger companies or competitive markets. Additional compensation may include bonuses, profit sharing, and benefits related to marketing tools and campaigns.

How much do video game marketers make?

Video game marketing managers typically earn between $60,000 and $120,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher salaries, often supplemented with bonuses and benefits, and require skills in digital marketing, analytics, and industry knowledge.

What are some common challenges a Video Game Marketing Manager faces during a game's launch phase?

During a game's launch phase, a Video Game Marketing Manager often encounters challenges such as coordinating cross-functional teams, managing tight deadlines, and adapting to last-minute changes in release schedules. They must also balance the expectations of developers, publishers, and the player community, ensuring marketing materials align with the game's vision while maximizing visibility. Additionally, staying ahead of rapidly changing market trends and leveraging the right mix of digital, social, and influencer channels are crucial for a successful launch.

What does a Video Game Marketing Manager do?

A Video Game Marketing Manager is responsible for developing and executing marketing strategies to promote video games and increase their sales. This includes coordinating advertising campaigns, managing social media presence, working with influencers, and analyzing market trends to reach target audiences. They collaborate closely with game developers, sales teams, and creative agencies to ensure successful product launches and sustained engagement. Their goal is to maximize the game's visibility and profitability in a competitive market.

What are the big 3 gaming companies?

The three largest gaming companies globally are Sony Interactive Entertainment, Microsoft, and Nintendo. These companies develop and publish major gaming consoles and popular game titles, often employing marketing managers to promote their products across various platforms.

What are the key skills and qualifications needed to thrive as a Video Game Marketing Manager, and why are they important?

To thrive as a Video Game Marketing Manager, you need expertise in marketing strategy, brand management, and campaign execution, usually backed by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, social media management systems, and sometimes certifications like Google Analytics are typically used. Creativity, strong leadership, and excellent communication skills help foster collaboration and craft compelling campaigns that resonate with gaming audiences. These skills are crucial for driving successful product launches and building lasting engagement in the competitive gaming industry.
More about Video Game Marketing Manager jobs
What cities are hiring for Video Game Marketing Manager jobs? Cities with the most Video Game Marketing Manager job openings:
What are the most commonly searched types of Video Game Marketing jobs? The most popular types of Video Game Marketing jobs are:
What states have the most Video Game Marketing Manager jobs? States with the most job openings for Video Game Marketing Manager jobs include:
What job categories do people searching Video Game Marketing Manager jobs look for? The top searched job categories for Video Game Marketing Manager jobs are:
Video Game Marketing Manager jobs near you
Infographic showing various Video Game Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 64% Full Time, 26% Part Time, 2% Temporary, and 8% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $74,626 per year, or $35.9 per hour.

Remote Senior Product Marketing Manager, Live Ops & Growth

PUBG Studios Madison

Madison, WI • On-site, Remote

$121K - $159K/yr

Full-time

Posted 5 days ago

Job description

PUBG Studios Madison is searching for a Senior Product Marketing Manager to lead marketing strategies for a new AAA live-service multiplayer shooter. The ideal candidate will have over 5 years of video game marketing experience, especially with live-service titles, and a solid understanding of the gaming landscape.

This position offers the possibility to work remotely from the United States or Canada, with preference for candidates able to work from the studio in Madison, Wisconsin.

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