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Video Game Brand Manager Jobs (NOW HIRING)

Goliath Games Llc

Senior Games Brand Manager

Dallas, TX · On-site

$100 - $125/hr

... game night. The Senior Games Brand Manager will work within the Brand Marketing organization ... Brief marketing assets including but not limited to video & static ads, e‑mail marketing assets ...

Goliath

WI · On-site

$80 - $100/hr

... game night. The Senior Games Brand Manager will work within the Brand Marketing organization ... Brief marketing assets including but not limited to video & static ads, e‑mail marketing assets ...

Goliath

Senior Games Brand Manager

Dallas, TX · On-site

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.

Goliath

Senior Games Brand Manager

Dallas, TX · On-site

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.

Goliath

Senior Games Brand Manager

Los Angeles, CA

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.

Goliath

Senior Games Brand Manager

Dallas, TX

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.

Goliath

Senior Games Brand Manager

Los Angeles, CA · On-site

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.

Disc Replay

Video Game Store Manager

Toledo, OH · On-site

Video Game Store Manager Join Our Team as a Store Manager at Disc Replay! Do you enjoy leading teams, helping others grow, having autonomy in your position, hitting metrics and sharing in the profits ...

Entertainment Fuse

Video Game Critic

Chicago, IL · On-site

$127K - $129K/yr

... games, and give your opinion on the newest events is the biggest necessity. We are looking for ... content management systems Knowledgeable about creating strong SEO An interest in multimedia ...

Disc Replay

Video Game Store Manager

Toledo, OH · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Troy, MI · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Grandville, MI · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Troy, MI

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Roseville, MI · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Flint, MI · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

Disc Replay

Video Game Store Manager

Battle Creek, MI · On-site

$40K - $60K/yr

If so, you could be a great fit for our Store Manager position at Disc Replay! At Disc Replay, we buy and sell video games, movies, electronics, and collectibles. Our customers bring us cool stuff ...

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Video Game Brand Manager information

See salary details

$25K

$74.6K

$160.5K

How much do video game brand manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for video game brand manager in the United States is $74,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What does a video game brand manager do?

A Video Game Brand Manager is responsible for developing and executing marketing strategies to promote video game titles and enhance their visibility in the market. They oversee branding, coordinate promotional campaigns, collaborate with development and sales teams, and analyze market trends to ensure the game's success. Their goal is to build strong brand recognition and engage target audiences effectively throughout a game's lifecycle.

How does a video game brand manager typically collaborate with development and marketing teams to ensure a successful game launch?

A Video Game Brand Manager works closely with both the development and marketing teams to align the game's vision with its market positioning. They coordinate the creation of promotional materials, provide feedback on game features to ensure they resonate with target audiences, and help establish timelines for pre-launch and launch activities. Regular cross-functional meetings and clear communication are essential to keep everyone on track and adapt strategies quickly based on development updates or market trends. This collaborative approach ensures the game’s branding is consistent and compelling from development through to release.

What are the key skills and qualifications needed to thrive as a video game brand manager, and why are they important?

To thrive as a Video Game Brand Manager, you need expertise in marketing strategy, brand development, and a strong understanding of the gaming industry, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, and project management systems is typically required. Creativity, strong communication skills, and the ability to collaborate across departments help set standout professionals apart in this role. These skills ensure effective brand positioning, audience engagement, and successful product launches in a highly competitive market.

What is the difference between Video Game Brand Manager vs Video Game Marketing Coordinator?

AspectVideo Game Brand ManagerVideo Game Marketing Coordinator
Primary RoleOversees brand strategy, positioning, and long-term brand growthSupports marketing campaigns, executes promotional activities, and manages marketing materials
Required SkillsBrand management, strategic planning, industry knowledgeMarketing tactics, communication skills, campaign execution
Work EnvironmentCollaborates with creative, product, and executive teamsWorks closely with marketing and sales teams on campaign tasks
Industry UsageCommon in larger gaming companies and publishersFound across various gaming studios and publishers

The Video Game Brand Manager focuses on shaping and maintaining the overall brand identity and strategy, while the Video Game Marketing Coordinator handles the execution of marketing campaigns and promotional activities. Both roles require industry knowledge and marketing skills but differ in scope and responsibilities.

What are popular job titles related to Video Game Brand Manager jobs?

For Video Game Brand Manager jobs, the most frequently searched job titles are:

Infographic showing various Video Game Brand Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 100% In-person job distribution, with an average salary of $74,626 per year, or $35.9 per hour.

Senior Games Brand Manager

Dallas, TX • On-site

Goliath Games Llc
51 - 200 employees
Learn more about Goliath Games Llcexternal

$100 - $125/hr

Other

Medical, Dental, Vision, Retirement

Re-posted 2 days ago

Key responsibilities

  • Support the development and implementation of brand and product strategies for Goliath's Games portfolio.

  • Coordinate with cross-functional teams to ensure marketing assets and materials are prepared and executed on time.

  • Conduct category and competitive research to maintain strong brand positioning and support sales efforts.

Job description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration.

We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath’s global growth objectives.

The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath’s Games portfolio is clearly positioned and built for growth.

Job ResponsibilitiesGlobal Brand & Product Development
  • Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
  • Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
  • Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
  • Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
  • Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
Consumer Marketing
  • Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
  • Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
  • Brief marketing assets including but not limited to video & static ads, e‑mail marketing assets, retail merchandising, custom in‑game interstitials.
  • Ensure all ecomm merchandising assets are ready for launch including product images, infographics, A+ page assets, product copy.
  • Provide a weekly POS summary for the marketing team to review sell-through performance.
Qualifications
  • Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective.
  • Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
  • Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
  • Must be comfortable presenting with confidence to external partners, including retail buyers.
  • Attention to detail & ability to stay organized.
  • Ability to read, analyze & utilize POS & NPD.
Benefits
  • Market-conform salary and compensation package.
  • 401(k) plan.
  • Health, dental & vision insurance.
  • Hands‑on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household.
  • Employee discount on Goliath products.
  • Room to grow within a global, family-owned company.
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