ZipRecruiter

Log In

1

Video Game Marketing Jobs (NOW HIRING)

2K

Manager, Global Product Marketing, NBA

Novato, CA · On-site

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

2K

Manager, Global Product Marketing, NBA

Novato, CA

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

PlayStation Global

Sr Manager, Games Marketing

$167K - $301K/yr

... video game product marketing experience, with a focus on live services and AAA game marketing * Marketing degree or equivalent - Master's Degree is preferred. Preferred Qualities: * Live services ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

Qualifications: * 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles. * Deep understanding of the shooter, multiplayer, live-ops, and free-to ...

TransPerfect

Marketing Lead

Chicago, IL · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Chicago, IL

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

San Francisco, CA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Denver, CO · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

New York, NY · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Austin, TX · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Seattle, WA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

next page

Showing results 1-20

All JobsVideo Game Marketing Jobs

Video Game Marketing information

See salary details

$12

$18

$23

How much do video game marketing jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for video game marketing in the United States is $18.56, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $20.19 per hour, depending on experience, location, and employer.

How does a video game marketing professional typically collaborate with development teams during a game's launch cycle?

Video game marketing professionals work closely with development teams to understand the game's features, milestones, and unique selling points. Regular meetings are held to align on key messaging, coordinate timing for announcements, and gather exclusive content for promotional campaigns. This collaboration ensures that marketing materials accurately represent the game and create excitement among target audiences. Effective communication with developers also helps address potential challenges, such as last-minute changes or the need for assets, making teamwork essential for a successful launch.

What is the difference between Video Game Marketing vs Video Game Public Relations?

AspectVideo Game MarketingVideo Game Public Relations
Primary FocusPromoting and selling games through advertising, campaigns, and market analysisManaging the game's public image, media relations, and community engagement
Required SkillsMarketing strategies, digital advertising, market researchMedia relations, communication skills, crisis management
Work EnvironmentMarketing departments, advertising agencies, game studiosPR agencies, game studios, media outlets
Common UsageUsed to drive sales and brand awarenessUsed to build and maintain positive public perception

While both roles are essential in the gaming industry, Video Game Marketing focuses on promoting games to increase sales, whereas Video Game Public Relations centers on managing the game's reputation and media relationships. Understanding these differences helps clarify career paths and employer expectations in the industry.

What is video game marketing?

Video game marketing involves promoting and selling video games to consumers through various channels, such as social media, influencer partnerships, trailers, and events. Professionals in this field develop strategies to build awareness, engage communities, and drive sales for games across platforms. Their work includes market research, advertising, public relations, and collaborating with game developers and publishers to ensure successful game launches.

What are the key skills and qualifications needed to thrive in Video Game Marketing, and why are they important?

To thrive in Video Game Marketing, you need a strong understanding of gaming trends, audience segmentation, and strategic campaign planning, often supported by a degree in marketing or communications. Familiarity with analytics tools, social media platforms, influencer marketing systems, and sometimes certifications in digital marketing are highly valuable. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and engage with diverse gaming communities. These skills are crucial for building brand awareness, driving game sales, and maintaining a competitive edge in the fast-evolving gaming industry.

What Are Video Game Marketing Jobs?

Video game marketing jobs include positions like associate brand manager, gaming product manager, brand and marketing manager, and global communications manager. Your general responsibilities are to promote computer games, apps, or console video games, as well as lead campaigns for specific systems or games. You come up with campaigns, research the gaming world to find gamers for sponsorships, purchase advertising space on TV and in online and traditional publications, and hold events, such as competitions or unveilings, to increase brand awareness.

More about Video Game Marketing jobs
What cities are hiring for Video Game Marketing jobs? Cities with the most Video Game Marketing job openings:
What are the most commonly searched types of Video Game Marketing jobs? The most popular types of Video Game Marketing jobs are:
What states have the most Video Game Marketing jobs? States with the most job openings for Video Game Marketing jobs include:
What job categories do people searching Video Game Marketing jobs look for? The top searched job categories for Video Game Marketing jobs are:
Video Game Marketing jobs near you
Infographic showing various Video Game Marketing job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, 27% Part Time, 1% Temporary, and 5% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $38,600 per year, or $18.6 per hour.

Brand Manager - Live operation game

Kanarey Productions Inc.

Torrance, CA • On-site

Part-time

Posted 21 days ago

Job description

Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.
We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games-especially live-service titles-and understands how to scale a game's presence throughout its lifecycle.
Requirements
As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.
This role is ideal for someone who:
  • Loves anime, video games, and online fandom culture
  • Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
  • Thrives in a creative environment
  • Can connect marketing with player behavior, community trends, and narrative value

Key Responsibilities
  • Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
  • Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
  • Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
  • Monitor player data, KPIs, and community sentiment to optimize content and messaging.
  • Oversee production of trailers, key art, social assets, and campaign creative.
  • Manage brand tone, storytelling, and long-term brand health across all touchpoints.
  • Collaborate with developers on roadmap planning and feature alignment.
  • Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
  • Present insights, campaign reports, and product recommendations to internal and external stakeholders.

Qualifications
Required:
  • 2-4+ years experience in game marketing, product marketing, or brand management-ideally with live-ops titles.
  • Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
  • Deep passion for video games, anime, fandom communities, and digital culture.
  • Excellent communication and storytelling skills (verbal & written).
  • Ability to manage multiple projects with tight timelines.
  • Collaborative mindset and comfort working with creative teams.

Preferred:
  • Experience working with JP/EN cross-regional teams.
  • Familiarity with F2P game economics and retention strategy.
  • Bilingual (English/Japanese) is a plus.

What We Offer
  • Creative, fast-paced environment where your ideas matter.
  • Opportunity to shape global campaigns for major game IPs.
  • Cross-cultural projects across US and Japan.
  • Flexible hybrid work environment.
  • Growth paths in brand, production, or creative leadership.

Apply