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Video Game Marketing Jobs (NOW HIRING)

2K

Manager, Global Product Marketing, NBA

Novato, CA · On-site

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

2K

Manager, Global Product Marketing, NBA

Novato, CA

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

TransPerfect

Marketing Lead

Chicago, IL · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Chicago, IL · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

San Francisco, CA

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Denver, CO

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

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Video Game Marketing information

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How much do video game marketing jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for video game marketing in the United States is $18.56, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $20.19 per hour, depending on experience, location, and employer.

How does a video game marketing professional typically collaborate with development teams during a game's launch cycle?

Video game marketing professionals work closely with development teams to understand the game's features, milestones, and unique selling points. Regular meetings are held to align on key messaging, coordinate timing for announcements, and gather exclusive content for promotional campaigns. This collaboration ensures that marketing materials accurately represent the game and create excitement among target audiences. Effective communication with developers also helps address potential challenges, such as last-minute changes or the need for assets, making teamwork essential for a successful launch.

What is the difference between Video Game Marketing vs Video Game Public Relations?

AspectVideo Game MarketingVideo Game Public Relations
Primary FocusPromoting and selling games through advertising, campaigns, and market analysisManaging the game's public image, media relations, and community engagement
Required SkillsMarketing strategies, digital advertising, market researchMedia relations, communication skills, crisis management
Work EnvironmentMarketing departments, advertising agencies, game studiosPR agencies, game studios, media outlets
Common UsageUsed to drive sales and brand awarenessUsed to build and maintain positive public perception

While both roles are essential in the gaming industry, Video Game Marketing focuses on promoting games to increase sales, whereas Video Game Public Relations centers on managing the game's reputation and media relationships. Understanding these differences helps clarify career paths and employer expectations in the industry.

What is video game marketing?

Video game marketing involves promoting and selling video games to consumers through various channels, such as social media, influencer partnerships, trailers, and events. Professionals in this field develop strategies to build awareness, engage communities, and drive sales for games across platforms. Their work includes market research, advertising, public relations, and collaborating with game developers and publishers to ensure successful game launches.

What are the key skills and qualifications needed to thrive in Video Game Marketing, and why are they important?

To thrive in Video Game Marketing, you need a strong understanding of gaming trends, audience segmentation, and strategic campaign planning, often supported by a degree in marketing or communications. Familiarity with analytics tools, social media platforms, influencer marketing systems, and sometimes certifications in digital marketing are highly valuable. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and engage with diverse gaming communities. These skills are crucial for building brand awareness, driving game sales, and maintaining a competitive edge in the fast-evolving gaming industry.

What Are Video Game Marketing Jobs?

Video game marketing jobs include positions like associate brand manager, gaming product manager, brand and marketing manager, and global communications manager. Your general responsibilities are to promote computer games, apps, or console video games, as well as lead campaigns for specific systems or games. You come up with campaigns, research the gaming world to find gamers for sponsorships, purchase advertising space on TV and in online and traditional publications, and hold events, such as competitions or unveilings, to increase brand awareness.

More about Video Game Marketing jobs
What cities are hiring for Video Game Marketing jobs? Cities with the most Video Game Marketing job openings:
What are the most commonly searched types of Video Game Marketing jobs? The most popular types of Video Game Marketing jobs are:
What states have the most Video Game Marketing jobs? States with the most job openings for Video Game Marketing jobs include:
What job categories do people searching Video Game Marketing jobs look for? The top searched job categories for Video Game Marketing jobs are:
Video Game Marketing jobs near you
Infographic showing various Video Game Marketing job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 63% Full Time, 31% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $38,600 per year, or $18.6 per hour.
Associate Product Marketing Manager - Bilingual (Japanese/English)

Associate Product Marketing Manager - Bilingual (Japanese/English)

The Pokémon Company International

Renton, WA • Hybrid

$86K - $150K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 17 days ago

Job description

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

  • Job Title: Product Marketing Manager - Bilingual (Japanese/English)

  • Job Summary: The Associate Product Marketing Manager will work with the Sr. Manager, Product Marketing, to drive and support the execution of various marketing initiatives in product marketing, with a focus on console video games. This position will work together with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by spearheading communication between offices in both English and Japanese.

  • FLSA Classification (US Only): Exempt

  • People Manager: No

What you’ll do

  • Support the execution of key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.

  • Support video game marketing projects by serving as the point of contact between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross-functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.

  • Coordinate with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross-functional teams are fully informed to conduct globally aligned marketing activities. Review marketing assets and copies to ensure accuracy.

  • Research, analyze, report, and present on key business metrics and industry trends.

What you’ll bring

  • Four (4)+ years of relevant professional experience or a demonstrated equivalent level of expertise.

  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

  • Demonstrated business related experience in multinational corporations including Japan and the U.S.

  • Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.

  • Strong project coordination skills with proven ability to drive results. Action oriented and strong problem solver.

  • Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.

  • Organized and process-oriented with proven ability to manage multiple projects at once.

  • Experience in video game marketing or video game development, including localization, is a plus.

  • While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.

  • Proficiency in Microsoft Office Suite, particularly in PowerPoint and Excel.

Base Salary Range: For this role, new hires generally start between $86,215.00 - $102,285.79 per year. The full range is $86,215.00 - $150,844.62 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

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