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Video Game Marketing Jobs (NOW HIRING)

Jobtailor

Senior Product Marketing Manager

Madison, WI · On-site

$120 - $180/hr

Requirements * 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles. * Deep understanding of the shooter, multiplayer, live-ops, and free-to-play ...

XSEED Games

Director of Marketing

Torrance, CA · On-site

The ideal candidate is a strategic and creative marketing leader with deep knowledge of the video game industry, experience leading teams and campaigns, and the ability to balance high-level strategy ...

XSEED Games

Director of Marketing

Torrance, CA

The ideal candidate is a strategic and creative marketing leader with deep knowledge of the video game industry, experience leading teams and campaigns, and the ability to balance high-level strategy ...

XSEED Games

Director of Marketing

Torrance, CA · On-site

The ideal candidate is a strategic and creative marketing leader with deep knowledge of the video game industry, experience leading teams and campaigns, and the ability to balance high-level strategy ...

XSEED Games

Director of Marketing

Torrance, CA · On-site

The ideal candidate is a strategic and creative marketing leader with deep knowledge of the video game industry, experience leading teams and campaigns, and the ability to balance high-level strategy ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Qualifications: * 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles. * Deep understanding of the shooter, multiplayer, live-ops, and free-to ...

QDStaff

Mobile Game Producer

Boca Raton, FL · On-site

$116K - $118K/yr

QDStaff is a leading talent source for award-winning video game companies, and they are seeking a ... Engineering, Marketing, Legal, Localization, Testing, Project Management and Certification ...

Jackbox Games

Video Editor - Contract

Chicago, IL

$40 - $55/hr

Jackbox Games is looking for a Contract Video Editor to join our marketing team! * Hourly Rate: $40-55/hr (dependent on experience) * Hours Per Week: 10/hr week (with potential to scale up) * Date ...

2K

Senior Manager, Global Product Marketing, NBA

Novato, CA · On-site

$123K - $182K/yr

Senior Manager, Global Product Marketing, NBA Novato, California, United States At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA 2K, one of the ...

2K

Senior Manager, Global Product Marketing, NBA

Novato, CA · On-site

$123K - $182K/yr

Senior Manager, Global Product Marketing, NBA Novato, California, United States At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA 2K, one of the ...

TransPerfect

Marketing Lead

San Francisco, CA · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

Marketing Lead

Chicago, IL · On-site

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

TransPerfect

... for the video game industry, we partner with AAA studios and publishers to bring their creative ... Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness ...

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Video Game Marketing information

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How much do video game marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for video game marketing in the United States is $18.56, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $20.19 per hour, depending on experience, location, and employer.

How does a video game marketing professional typically collaborate with development teams during a game's launch cycle?

Video game marketing professionals work closely with development teams to understand the game's features, milestones, and unique selling points. Regular meetings are held to align on key messaging, coordinate timing for announcements, and gather exclusive content for promotional campaigns. This collaboration ensures that marketing materials accurately represent the game and create excitement among target audiences. Effective communication with developers also helps address potential challenges, such as last-minute changes or the need for assets, making teamwork essential for a successful launch.

What is the difference between Video Game Marketing vs Video Game Public Relations?

AspectVideo Game MarketingVideo Game Public Relations
Primary FocusPromoting and selling games through advertising, campaigns, and market analysisManaging the game's public image, media relations, and community engagement
Required SkillsMarketing strategies, digital advertising, market researchMedia relations, communication skills, crisis management
Work EnvironmentMarketing departments, advertising agencies, game studiosPR agencies, game studios, media outlets
Common UsageUsed to drive sales and brand awarenessUsed to build and maintain positive public perception

While both roles are essential in the gaming industry, Video Game Marketing focuses on promoting games to increase sales, whereas Video Game Public Relations centers on managing the game's reputation and media relationships. Understanding these differences helps clarify career paths and employer expectations in the industry.

What is video game marketing?

Video game marketing involves promoting and selling video games to consumers through various channels, such as social media, influencer partnerships, trailers, and events. Professionals in this field develop strategies to build awareness, engage communities, and drive sales for games across platforms. Their work includes market research, advertising, public relations, and collaborating with game developers and publishers to ensure successful game launches.

What are video game marketing jobs?

Video game marketing jobs include positions like associate brand manager, gaming product manager, brand and marketing manager, and global communications manager. Your general responsibilities are to promote computer games, apps, or console video games, as well as lead campaigns for specific systems or games. You come up with campaigns, research the gaming world to find gamers for sponsorships, purchase advertising space on TV and in online and traditional publications, and hold events, such as competitions or unveilings, to increase brand awareness.

More about Video Game Marketing jobs

What cities are hiring for Video Game Marketing jobs?

Cities with the most Video Game Marketing job openings:

What are the most commonly searched types of Video Game Marketing jobs?

The most popular types of Video Game Marketing jobs are:

What states have the most Video Game Marketing jobs?

States with the most job openings for Video Game Marketing jobs include:

What job categories do people searching Video Game Marketing jobs look for?

The top searched job categories for Video Game Marketing jobs are:

Video Game Marketing jobs near you
Infographic showing various Video Game Marketing job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $38,600 per year, or $18.6 per hour.

Senior Product Marketing Manager

Jobtailor

Madison, WI • On-site

$120 - $180/hr

Other

Re-posted yesterday

Job description

Responsibilities
  • Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
  • Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
  • Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
  • Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
  • Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
  • Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
  • Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
  • Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
  • Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
  • Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.
  • Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
  • Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
  • Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.
Requirements
  • 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
  • Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape.
  • Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations.
  • Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social).
  • Experience leading cross-functional collaboration with internal teams and external partners including platform holders.
  • Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment.
  • Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass‑market consumer.
  • Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives.
  • Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI.
  • Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency.
  • Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.
  • Able to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings.
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