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Game Marketing Jobs (NOW HIRING)

Netflix

Manager, Games Marketing - Kids Games

Los Angeles, CA · On-site

  • Medical

  • Life

  • Retirement

  • PTO

Support and execute marketing strategy for Netflix's Kids game portfolio, including connected IP games, casual titles, simulation games, and other broad-appeal experiences. Contribute to positioning ...

Jobtailor

Senior Product Marketing Manager

Madison, WI · On-site

$120 - $180/hr

Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations. * Collaborate with cross-functional and regional marketing teams ...

SupportFinity™

Senior Manager, Gaming Marketing

Manhattan, NY · On-site

$132.57 - $198.86/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Senior Manager of Gaming Marketing will lead the development and execution of regional, gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will ...

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Game Marketing information

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$13

$32

$56

How much do game marketing jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for game marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How to get into game marketing?

To enter game marketing, candidates typically need a background in marketing, communications, or related fields, along with an understanding of the gaming industry. Gaining experience through internships, building a portfolio of campaigns, and developing skills in digital marketing tools like social media platforms and analytics are important steps. Knowledge of game development processes and strong communication skills also enhance job prospects.

What is the difference between Game Marketing vs Game Product Manager?

AspectGame MarketingGame Product Manager
Primary FocusPromoting and advertising games to target audiencesOverseeing game development, features, and overall product strategy
Required SkillsMarketing strategies, market research, branding, communicationProject management, game design understanding, cross-team coordination
Work EnvironmentMarketing departments, advertising agencies, publishersDevelopment teams, product teams, publishers
Common Industry UsageAdvertising campaigns, user acquisition, brand positioningGame lifecycle management, feature prioritization, release planning

While both roles are essential in the gaming industry, Game Marketing focuses on promoting and selling games through marketing strategies, whereas Game Product Managers oversee the development and overall success of the game as a product. Understanding these differences helps clarify career paths and employer expectations in the gaming industry.

What is game marketing?

Game marketing involves promoting video games to potential players and building excitement around a game's release. It includes activities like creating trailers, running social media campaigns, collaborating with influencers, organizing events, and managing press coverage. The goal is to increase a game's visibility, generate hype, and ultimately drive sales or downloads. Effective game marketing requires understanding the target audience and choosing the right channels to reach them.

What are the key skills and qualifications needed to thrive in game marketing?

To thrive in Game Marketing, you need a solid understanding of marketing principles, campaign strategy, and knowledge of the gaming industry, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, social media management systems, and influencer marketing is essential. Creativity, strong communication, and the ability to adapt quickly to trends help professionals stand out in this role. These skills are crucial for effectively reaching target audiences, driving engagement, and ensuring successful game launches in a highly competitive market.

How does a game marketing professional collaborate with game developers during a product launch?

Game Marketing professionals work closely with game developers throughout the product launch cycle to ensure marketing initiatives align with the game's features and target audience. This collaboration often involves regular meetings to synchronize messaging, sharing assets like screenshots or trailers, and gathering in-depth knowledge about gameplay mechanics for accurate promotion. By maintaining open communication, marketers can effectively highlight the unique selling points of the game, address potential community concerns, and provide feedback from early marketing campaigns to developers, optimizing both the launch strategy and user experience.

What does a game marketing do?

A game marketing professional develops strategies to promote video games, increase visibility, and drive sales. They analyze target audiences, coordinate advertising campaigns, and work with social media and PR teams to build hype around game releases, often using tools like analytics platforms and marketing software.
More about Game Marketing jobs

What cities are hiring for Game Marketing jobs?

Cities with the most Game Marketing job openings:

What states have the most Game Marketing jobs?

States with the most job openings for Game Marketing jobs include:

What job categories do people searching Game Marketing jobs look for?

The top searched job categories for Game Marketing jobs are:

Game Marketing jobs near you
Infographic showing various Game Marketing job openings in the United States as of August 2026, with employment types broken down into 33% Internship, 33% Full Time, and 34% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Product Marketing Manager - Bilingual (Japanese/English)

The Pokémon Company International

Seattle, WA • Hybrid

$96K - $172K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 3 days ago

New

Job description

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Note: We have 2 positions open (1 FTE & 1 Fixed Term Contract - 1 Year) that require Bilingual Japanese/English skills (spoken and written). 

Get to know the role

  • Job Title: Product Marketing Manager (Bilingual - Japanese/English)
  • Job Summary: The Product Marketing Manager will work with the Sr. Manager, Product Marketing to drive and support key strategic initiatives in product marketing, with a focus on console video games. This role will partner with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by proactive communication between offices in both English and Japanese.
  • FLSA Classification (US Only): Exempt
  • People Manager: No

What you’ll do

  • Support key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.
  • Coordinate and manage video game marketing projects between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross-functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.
  • Manage projects/tasks and relationships with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross-functional teams are represented in globally aligned marketing activities.
  • Review marketing assets and copies to ensure accuracy.
  • Research, analyze, report, and present on key business metrics and industry trends.

What you’ll bring

  • Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Demonstrated business related experience in multinational corporations including Japan and the USA.
  • Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
  • Strong project coordination skills with proven ability to strategically drive results. Action oriented and strong problem solver.
  • Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.
  • Organized and process-oriented with proven ability to manage multiple projects at once.
  • Experience in video game marketing or IP/brand marketing, or video game development, including localization is a strong plus.
  • Eagerness to learn about the brand in depth. Passion/interest in the Pokémon brand is a plus.
  • Proficiency in Microsoft Office Suite. (Excel, PowerPoint)

Base Salary Range: For this role, new hires generally start between $96,000.00 - $127,000.00 per year. The full range is $96,000.00 - $172,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

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