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Game Marketing Jobs (NOW HIRING)

PlayStation Global

Sr Manager, Games Marketing

$167K - $301K/yr

The Senior, Brand Marketing Manager will be responsible for building and leading brand marketing for multiple high-profile game franchises. This position will play a critical role in ensuring ...

2K

Manager, Global Product Marketing, NBA

Novato, CA · On-site

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

After the release of our flagship title in 2017 we have become one of the highest selling games of ... PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving ...

2K

Manager, Global Product Marketing, NBA

Novato, CA

$180K/yr

Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by ... Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers ...

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Game Marketing information

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$13

$32

$56

How much do game marketing jobs pay per hour?

As of Jul 3, 2026, the average hourly pay for game marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the difference between Game Marketing vs Game Product Manager?

AspectGame MarketingGame Product Manager
Primary FocusPromoting and advertising games to target audiencesOverseeing game development, features, and overall product strategy
Required SkillsMarketing strategies, market research, branding, communicationProject management, game design understanding, cross-team coordination
Work EnvironmentMarketing departments, advertising agencies, publishersDevelopment teams, product teams, publishers
Common Industry UsageAdvertising campaigns, user acquisition, brand positioningGame lifecycle management, feature prioritization, release planning

While both roles are essential in the gaming industry, Game Marketing focuses on promoting and selling games through marketing strategies, whereas Game Product Managers oversee the development and overall success of the game as a product. Understanding these differences helps clarify career paths and employer expectations in the gaming industry.

What is game marketing?

Game marketing involves promoting video games to potential players and building excitement around a game's release. It includes activities like creating trailers, running social media campaigns, collaborating with influencers, organizing events, and managing press coverage. The goal is to increase a game's visibility, generate hype, and ultimately drive sales or downloads. Effective game marketing requires understanding the target audience and choosing the right channels to reach them.

What are the key skills and qualifications needed to thrive in Game Marketing, and why are they important?

To thrive in Game Marketing, you need a solid understanding of marketing principles, campaign strategy, and knowledge of the gaming industry, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, social media management systems, and influencer marketing is essential. Creativity, strong communication, and the ability to adapt quickly to trends help professionals stand out in this role. These skills are crucial for effectively reaching target audiences, driving engagement, and ensuring successful game launches in a highly competitive market.

How does a Game Marketing professional collaborate with game developers during a product launch?

Game Marketing professionals work closely with game developers throughout the product launch cycle to ensure marketing initiatives align with the game's features and target audience. This collaboration often involves regular meetings to synchronize messaging, sharing assets like screenshots or trailers, and gathering in-depth knowledge about gameplay mechanics for accurate promotion. By maintaining open communication, marketers can effectively highlight the unique selling points of the game, address potential community concerns, and provide feedback from early marketing campaigns to developers, optimizing both the launch strategy and user experience.
More about Game Marketing jobs
What cities are hiring for Game Marketing jobs? Cities with the most Game Marketing job openings:
What states have the most Game Marketing jobs? States with the most job openings for Game Marketing jobs include:
Game Marketing jobs near you
Infographic showing various Game Marketing job openings in the United States as of June 2026, with employment types broken down into 65% Full Time, 26% Part Time, 2% Temporary, and 7% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Senior Manager, Live Service Product Marketing - American Football

Senior Manager, Live Service Product Marketing - American Football

Electronic Arts

Orlando, FL

$113K - $148K/yr

Other

Posted 21 days ago

Job description

Description & Requirements
Electronic Arts crea esperienze di intrattenimento di livello superiore che ispirano giocatori e fan in tutto il mondo. Qui, tutti fanno parte della storia. Parte di una comunita che si connette in tutto il mondo. Un luogo dove la creativita prospera, vengono stimolate nuove prospettive e le idee contano. Una squadra in cui tutti possono giocare.

Location: EA Orlando, United States

Hybrid (Tues-Thurs)


The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciplines into a unified powerhouse. The combined strength enables us to accelerate our long-term EA SPORTS ambition to be a leading Sports Entertainment Brand by Championing a New Culture of Play and redefining the future of sports fandom and participation.


Across many experiences, platforms, and geographies, we drive ambitious 5-year growth strategies, oversee consumer growth, and deliver go-to-market plans that foster product and experience engagements amongst our beloved fan communities. 


PRODUCT MARKETING AT ELECTRONIC ARTS:

The Sr. Manager of Live Service Product Marketing will play a crucial role in partnering with product, marketing, and commercial teams to grow EA SPORTS' American Football product ecosystem. This role requires both business and creative thinking to connect various inputs and translate them into actionable strategies. The ideal candidate can define opportunities for consumer engagement and growth through target audiences, player/fan motivations, and trends. They will deliver a unified strategy in collaboration with accountable teams to make interconnected strategic decisions that delight our players. 


OVERVIEW:

The Sr. Manager will guide the marketing strategy framework, connecting long-term goals to go-to-market activities. This role supports the development and execution of strategies aimed at expanding market share and enhancing consumer engagement for the EA SPORTS American Football business


KEY RESPONSIBILITIES:

  • Support the development team in creating player-centric product features through market and consumer research.

  • Drive ongoing testing initiatives aimed at enhancing user acquisition, such as A/B creative tests, landing page evaluations, and audience analysis.

  • Support the American Football businesses annual strategic planning process with accountability for increased levels of effectiveness, cohort planning and ongoing optimization.

  • Establish foundational business insights to enable go-to-market planning and execution. Then lead cross functional teams (direct and indirect) to achieve goals.

  • Analyze broad ranges of market data, including sales and in-game data and competitive analysis to inform opportunities and challenges, then create strategies and tactics to drive results to optimize our in and out of game experiences, our marketing funnel and our commercial health.

  • Establish Objectives and Key Results (OKRs) related to user acquisition and growth metrics.

  • Design a robust go-to-market strategy from pre-launch through launch and live service. 

  • Develop and implement user acquisition strategies designed for a game-as-a-service model.

  • Grow consumer engagement through live service marketing and ecosystem development by implementing "always-on" marketing plans for a game-as-a-service model.

  • Partner with internal studio partners and external athletes and brands to curate in-game live events connected to out-of-game marketing activities.



QUALIFICATIONS:

  • 7+ years in strategy/brand management/video game marketing roles.

  • Experience with user acquisition in game-as-a-service environments.

  • Strong expertise in targeted marketing and brand positioning.

  • Thorough understanding of  marketing performance metrics critical for business success, including CPA and ROAS

  • Proven ability to design and implement effective go-to-market strategies.

  • Experience planning and supporting live service marketing initiatives.

  • Ability to create and manage partnerships and budgets strategically.

  • Strong leadership skills with the ability to influence and galvanize cross-functional teams.

  • Experience in analyzing market data and consumer insights to inform strategy.

  • Understanding of the sports, gaming, or entertainment field.

Su Electronic Arts
Siamo orgogliosi di avere un ampio catalogo di giochi ed esperienze, sedi in tutto il mondo e opportunita in tutta EA. Diamo valore a adattabilita, resilienza, creativita e curiosita. Dalla leadership che esalta il tuo potenziale alla creazione di spazi per l'apprendimento e la sperimentazione, ti incoraggiamo a fare grandi lavori e a perseguire le opportunita di crescita.

Adottiamo un approccio olistico per i nostri programmi di benefit, enfatizzando il benessere fisico, emotivo, finanziario, lavorativo e collettivo a sostegno di una vita equilibrata. I nostri pacchetti sono pensati per soddisfare le esigenze locali e possono includere copertura sanitaria, assistenza per la salute mentale, risparmi per la pensione, permessi retribuiti, congedi familiari, giochi gratuiti e altro ancora. Creiamo ambienti in cui i nostri team possono sempre dare il meglio in cio che fanno.

Electronic Arts e un datore di lavoro che rispetta le pari opportunita. Tutte le decisioni di impiego sono prese senza tenere conto di razza, colore, origine nazionale, discendenza, sesso, genere, identita o espressione di genere, orientamento sessuale, eta, informazioni genetiche, religione, disabilita, condizione medica, gravidanza, stato civile, stato familiare, stato di veterano, o qualsiasi altra caratteristica protetta dalla legge. In conformita con le leggi vigenti, prendiamo in considerazione anche i candidati qualificati con precedenti penali. EA rende inoltre disponibili strutture lavorative per persone qualificate con disabilita, come richiesto dalle leggi vigenti.

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