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Game Marketing Jobs (NOW HIRING)

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

After the release of our flagship title in 2017 we have become one of the highest selling games of ... PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site

$121K - $159K/yr

After the release of our flagship title in 2017 we have become one of the highest selling games of ... PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving ...

Hard Rock International

NY · On-site

$120 - $150/hr

In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention - driving player growth, annual gaming revenue and player ...

Seminolehardrock

In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention - driving player growth, annual gaming revenue and player ...

TikTok

Product Marketing Manager, Gaming

San Jose, CA · On-site

$108K - $208K/yr

Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models ...

TikTok

Product Marketing Manager, Gaming

New York, NY · On-site

$108K - $208K/yr

Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models ...

2K

Senior Manager, Global Product Marketing, NBA

Novato, CA · On-site

$123K - $182K/yr

Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling. ATHLETES, PLAYERS, CREATORS. OPINION ...

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Game Marketing information

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How much do game marketing jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for game marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How to get into game marketing?

To enter game marketing, candidates typically need a background in marketing, communications, or related fields, along with an understanding of the gaming industry. Gaining experience through internships, building a portfolio of campaigns, and developing skills in digital marketing tools like social media platforms and analytics are important steps. Knowledge of game development processes and strong communication skills also enhance job prospects.

What is the difference between Game Marketing vs Game Product Manager?

AspectGame MarketingGame Product Manager
Primary FocusPromoting and advertising games to target audiencesOverseeing game development, features, and overall product strategy
Required SkillsMarketing strategies, market research, branding, communicationProject management, game design understanding, cross-team coordination
Work EnvironmentMarketing departments, advertising agencies, publishersDevelopment teams, product teams, publishers
Common Industry UsageAdvertising campaigns, user acquisition, brand positioningGame lifecycle management, feature prioritization, release planning

While both roles are essential in the gaming industry, Game Marketing focuses on promoting and selling games through marketing strategies, whereas Game Product Managers oversee the development and overall success of the game as a product. Understanding these differences helps clarify career paths and employer expectations in the gaming industry.

What is game marketing?

Game marketing involves promoting video games to potential players and building excitement around a game's release. It includes activities like creating trailers, running social media campaigns, collaborating with influencers, organizing events, and managing press coverage. The goal is to increase a game's visibility, generate hype, and ultimately drive sales or downloads. Effective game marketing requires understanding the target audience and choosing the right channels to reach them.

What are the key skills and qualifications needed to thrive in game marketing?

To thrive in Game Marketing, you need a solid understanding of marketing principles, campaign strategy, and knowledge of the gaming industry, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, social media management systems, and influencer marketing is essential. Creativity, strong communication, and the ability to adapt quickly to trends help professionals stand out in this role. These skills are crucial for effectively reaching target audiences, driving engagement, and ensuring successful game launches in a highly competitive market.

How does a game marketing professional collaborate with game developers during a product launch?

Game Marketing professionals work closely with game developers throughout the product launch cycle to ensure marketing initiatives align with the game's features and target audience. This collaboration often involves regular meetings to synchronize messaging, sharing assets like screenshots or trailers, and gathering in-depth knowledge about gameplay mechanics for accurate promotion. By maintaining open communication, marketers can effectively highlight the unique selling points of the game, address potential community concerns, and provide feedback from early marketing campaigns to developers, optimizing both the launch strategy and user experience.

What does a game marketing do?

A game marketing professional develops strategies to promote video games, increase visibility, and drive sales. They analyze target audiences, coordinate advertising campaigns, and work with social media and PR teams to build hype around game releases, often using tools like analytics platforms and marketing software.
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What states have the most Game Marketing jobs?

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Game Marketing jobs near you
Infographic showing various Game Marketing job openings in the United States as of August 2026, with employment types broken down into 33% Internship, 33% Full Time, and 34% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Senior Marketing Project Manager - (6 month Project Hire)

Skydance

Santa Monica, CA • On-site

$100K - $145K/yr

Temporary

Re-posted 10 days ago

Job description

Skydance Games, a division of Paramount, a Skydance Corporation, is building the future of franchise-driven interactive entertainment. As part of a global storytelling company defined by iconic worlds and multigenerational fandom, we see gaming not as an extension of our brands, but as one of the most powerful ways their stories come to life and evolve alongside the audiences who love them.
Through creativity, collaboration, and trust, we empower our teams to push boundaries and turn bold ideas into experiences that resonate with fans around the world.
Do you want to craft games that challenge expectations and inspire players? Come build something extraordinary with us.
For more information on how we process your personal information, please review the Privacy policy located at https://privacy.paramount.com/recruitment-privacy-notice.
Skydance Games is seeking a Senior Marketing Project Manager to help drive the planning and execution of marketing initiatives across our portfolio of games. In this role, you will partner closely with marketing, creative, community, production, and development teams to ensure campaigns and initiatives are delivered on schedule and aligned with business objectives.
The ideal candidate is a highly organized project manager with experience coordinating complex marketing programs, managing multiple stakeholders, and keeping teams aligned in a fast-paced environment.
*This will be a 6 month project hire with the potential for extension and/or conversion to staff hire.
Responsibilities
  • Manage the planning and execution of marketing campaigns, ensuring key milestones and deliverables are completed on time.
  • Build and maintain project plans, schedules, task tracking, and status reporting across multiple marketing initiatives.
  • Partner with Product Marketing, Brand Marketing, Creative, Community, PR, and Development teams to coordinate campaign execution.
  • Identify project risks, dependencies, and bottlenecks, and work with stakeholders to develop solutions.
  • Facilitate cross-functional meetings, track action items, and ensure alignment across teams.
  • Coordinate with external vendors, agencies, and partners as needed to support marketing initiatives.
  • Support launch planning activities and marketing asset development for upcoming game releases.
  • Help improve project management processes, workflows, and team communication practices.
  • Provide regular updates to stakeholders on project status, priorities, and timelines.

Requirements
  • 6+ years of project management, marketing operations, production, or related experience in entertainment, or digital media, ideally at a major film studio.
  • Experience managing multiple projects and stakeholders simultaneously.
  • Strong organizational skills with exceptional attention to detail and follow-through.
  • Ability to effectively communicate and collaborate with cross-functional teams.
  • Experience using project management tools such as Jira, Asana, Monday.com, Airtable, or similar platforms.
  • Strong problem-solving skills and the ability to adapt in a dynamic environment.

Preferred Qualifications
  • Experience supporting game marketing campaigns, product launches, or live-service content initiatives.
  • Familiarity with game development and publishing processes.
  • Experience working with creative teams and marketing asset production workflows.
  • Passion for video games and interactive entertainment.
  • Bachelor's degree in marketing, business, communications, project management, or a related field.

The annual salary range for this position in Los Angeles is $100,000 - $145,000. The salary offered may vary based on the candidate's location, qualifications, experience and relevant expertise, among other factors. The range indicated is for base salary only and does not reflect the total compensation package, including bonus, benefits, etc.
We realize that skills and expertise can come from many different experiences and paths, and we encourage you to apply even if you don't meet all of the requirements as written in the job description.
Paramount, a Skydance Corporation is a diversified media company creating high quality, event-level entertainment for global audiences. The Company brings to life stories of immersive worlds across its feature film, television, interactive/games, and animation divisions.
Recruitment Fraud Alert
It has come to our attention that there may be fraudulent activity by individuals impersonating our Talent Acquisition team. Skydance will only contact you from an official "@skydance.com" email address. If you suspect that you are being contacted by an unauthorized person or believe that the correspondence you have received is suspicious, please do not click on any links or attachments in such emails and submit any questions or concerns to our information security team at https://skydance.com/report-suspected-fraud/.

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