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Game Marketing Jobs (NOW HIRING)

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

After the release of our flagship title in 2017 we have become one of the highest selling games of ... PUBG Studios Madglory seeks a Senior Product Marketing Manager to play a pivotal role in driving ...

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Game Marketing information

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How much do game marketing jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for game marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is game marketing?

Game marketing involves promoting video games to potential players and building excitement around a game's release. It includes activities like creating trailers, running social media campaigns, collaborating with influencers, organizing events, and managing press coverage. The goal is to increase a game's visibility, generate hype, and ultimately drive sales or downloads. Effective game marketing requires understanding the target audience and choosing the right channels to reach them.

What are the key skills and qualifications needed to thrive in game marketing?

To thrive in Game Marketing, you need a solid understanding of marketing principles, campaign strategy, and knowledge of the gaming industry, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, social media management systems, and influencer marketing is essential. Creativity, strong communication, and the ability to adapt quickly to trends help professionals stand out in this role. These skills are crucial for effectively reaching target audiences, driving engagement, and ensuring successful game launches in a highly competitive market.

How does a game marketing professional collaborate with game developers during a product launch?

Game Marketing professionals work closely with game developers throughout the product launch cycle to ensure marketing initiatives align with the game's features and target audience. This collaboration often involves regular meetings to synchronize messaging, sharing assets like screenshots or trailers, and gathering in-depth knowledge about gameplay mechanics for accurate promotion. By maintaining open communication, marketers can effectively highlight the unique selling points of the game, address potential community concerns, and provide feedback from early marketing campaigns to developers, optimizing both the launch strategy and user experience.

What is the difference between Game Marketing vs Game Product Manager?

AspectGame MarketingGame Product Manager
Primary FocusPromoting and advertising games to target audiencesOverseeing game development, features, and overall product strategy
Required SkillsMarketing strategies, market research, branding, communicationProject management, game design understanding, cross-team coordination
Work EnvironmentMarketing departments, advertising agencies, publishersDevelopment teams, product teams, publishers
Common Industry UsageAdvertising campaigns, user acquisition, brand positioningGame lifecycle management, feature prioritization, release planning

While both roles are essential in the gaming industry, Game Marketing focuses on promoting and selling games through marketing strategies, whereas Game Product Managers oversee the development and overall success of the game as a product. Understanding these differences helps clarify career paths and employer expectations in the gaming industry.

What does a game marketing do?

A game marketing professional develops strategies to promote video games, increase visibility, and drive sales. They analyze target audiences, coordinate advertising campaigns, and work with social media and PR teams to build hype around game releases, often using marketing tools and analytics to measure success.
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Game Marketing jobs near you
Infographic showing various Game Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Product Manager - Gaming

Hireup.net

Mountain View, CA

Full-time

Posted 11 days ago

Job description

Company Description

Job Description

Product Manager - Gaming

An Product Manager (PM) hasownership and responsibility for all tasks required to launch, successfullyoperate and grow MMO game title(s).

Responsibilities:

  • An PM has ownership and responsibility for all tasks required to launch, successfully operate and grow MMO game title(s)
  • The PM is responsible for launch and all aspects of live game operation of an assigned title including
  • Analysis with detailed recommendations on how to improve game titles under management for the North American and EMEA markets.
  • Management of the in-game economy
  • Event Programming
  • In game marketing promotions
  • Processing feedback from the user community to create improvements in the game offering
  • The PM is responsible for the extended roadmap for games under his/her management including content release, item and event planning
  • Developer relations: The PM role functions as the owner and central contact point with the developer during the development and launch of the product

Requirements:

  • 5+ years game production, marketing and operation experience including
  • Production or publishing of game titles (MMO’s or online game titles preferred)
  • Project Management (Development tracking experience) of large scale projects
  • Working with external game development (Working with foreign development resources a plus)
  • Familiarity or prior experience with the QA process
  • Experience in a live service environment including service programming, and customer management
  • Experience in Forecasting, Pricing, or working with Micro transactions a plus
  • Foreign Languages (Chinese, Korean, Japanese) a plus

Qualifications

Additional Information

We look forward to receiving your application!
All your information will be kept confidential according to EEO guidelines.

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