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Vice President Adtech Jobs (NOW HIRING)

SVP, Head of Product

Manhattan, NY · On-site

$275K - $310K/yr

Locality is hiring a Senior Vice President, Head of Product to define and lead the company ... Lead the evolution of Locality's AdTech platforms across media planning, ad execution, inventory ...

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Vice President Adtech information

See salary details

$68.5K

$155.8K

$264K

How much do vice president adtech jobs pay per year?

As of Jul 5, 2026, the average yearly pay for vice president adtech in the United States is $155,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,500.00 and $185,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Vice President in Adtech, and why are they important?

To excel as a Vice President in Adtech, you need deep expertise in digital advertising, data analytics, and business strategy, often supported by a bachelor’s or master’s degree in business, marketing, or computer science. Familiarity with ad tech platforms, programmatic buying tools, data management platforms (DMPs), and relevant certifications like IAB Digital Media Sales are highly valued. Exceptional leadership, strategic vision, and communication skills are crucial for driving innovation and managing cross-functional teams. These abilities ensure effective execution of complex advertising solutions, growth of revenue streams, and market leadership in a rapidly evolving industry.

What is the difference between Vice President Adtech vs Director of Adtech?

AspectVice President AdtechDirector of Adtech
ResponsibilitiesStrategic leadership, overall adtech strategy, executive decision-makingOperational management, campaign execution, team oversight
Required CredentialsAdvanced degree, extensive industry experience, leadership skillsRelevant bachelor’s degree, technical expertise, management experience
Work EnvironmentExecutive-level meetings, cross-department collaborationTeam management, project coordination, client interactions

The Vice President Adtech focuses on high-level strategy and leadership within the adtech industry, overseeing overall direction and making executive decisions. In contrast, the Director of Adtech handles day-to-day operations, manages teams, and ensures campaign success. Both roles require industry experience, but the VP position emphasizes strategic vision, while the Director role is more execution-focused.

What are Vice President Adtech?

A Vice President of Adtech is a senior executive responsible for overseeing the strategy, development, and execution of advertising technology solutions within an organization. They lead teams that create and manage platforms for digital advertising, ensuring the integration of data, automation, and analytics to maximize ad performance. Their role often involves collaborating with product, engineering, and sales teams to drive innovation and revenue growth. Typically, they also stay updated on industry trends to keep their company competitive in the rapidly evolving adtech landscape.

How does a Vice President of Adtech typically collaborate with product and engineering teams to drive innovation?

A Vice President of Adtech works closely with product and engineering teams to align business objectives with technological advancements. This collaboration often involves setting strategic priorities, defining product roadmaps, and ensuring that the development of new features or platforms meets market demands. Regular cross-functional meetings, joint planning sessions, and feedback loops help ensure that teams are synchronized and able to innovate quickly. Effective communication and a shared vision are key to successfully launching industry-leading adtech solutions.
What cities are hiring for Vice President Adtech jobs? Cities with the most Vice President Adtech job openings:
What states have the most Vice President Adtech jobs? States with the most job openings for Vice President Adtech jobs include:
What job categories do people searching Vice President Adtech jobs look for? The top searched job categories for Vice President Adtech jobs are:
Infographic showing various Vice President Adtech job openings in the United States as of June 2026, with employment types broken down into 23% Full Time, 69% Part Time, and 8% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $155,780 per year, or $74.9 per hour.
Executive Vice President, Media Strategy and Investment

Executive Vice President, Media Strategy and Investment

Goodway Group

New York, NY • On-site

Full-time

Posted 19 days ago


Job description

Description
Goodway Group has a newly created Executive level role, and is seeking top talent in Media Thought Leadership, and Strategy!
The Executive Vice President (EVP) Media Strategy and Investment will lead Goodway's fully remote and largest cross-functional people teams of over 200 marketers as well as direct Goodway's end-to-end media strategy.
This role requires a high-impact, visible leader to combine and deliver business insights, strategy, media activation/execution, and technology in a way that drives honestly smart digital solutions and results for brands and agencies alike. With expertise spanning both traditional and digital media, this role will devise and deliver on a solution-oriented strategy rooted in a deep understanding of our clients, their needs, and the changing marketplace to propel business growth for our clients and for Goodway Group!
What You Will Do
  • Grow, develop, inspire, coach, and lead our largest cross-functional employee teams across our Media Solutions, Client Strategy, Partnerships, and digital media Center of Excellence teams in ways that align with our Goodway values and behaviors.
  • Own the full scope of omnichannel media-driven products and services, from strategy and planning to execution and measurement.
  • Be a highly visible face of Goodway to the industry and press, both in marketing-oriented efforts and partner development.
  • Maintain product/service roadmap and associated tools to convert strategies into action.
  • Demonstrate a global understanding of the full campaign life cycle, as well as all functional responsibilities across the job process. Provide a unified vision and strategy for all operational teams.
  • Contribute to the organization's strategy as a key member of the Leadership Team by providing external (client and industry) insight and trends.
  • Build strong consultative relationships with our largest clients and help Goodway's teams create and implement solutions to solve their largest problems.
  • Own processes, policies, and standards for our AdTech stack. Identify and adopt new and emerging technologies to strengthen our capabilities and increase automation.
  • Define, manage, and improve success metrics across all digital channels, and at the group, team, and individual levels.
  • Develop and upskill our talent to stay one step ahead of the industry within the tooling, technology, trend, data, and personal development.

What You Bring
  • Demonstrated ability to lead, inspire, and develop a 200+ person organization while balancing engagement, buy-in, and speed
  • 10-15 years of experience within the digital marketing industry, with proven experience in leadership, strategy, and tactics working across both B2b and B2c audiences (retail, e-commerce, shopper, etc.)
  • Strong existing presence with industry vendors, platforms, and brand marketers
  • Experience working with inclusive media owners and audiences
  • Highly attuned to news and trends in the industry
  • Creative problem-solver working with data both to solve problems and tell the story effectively

Who We Are:
As AdAge's #3 Best Places to Work, Goodway Group is the digital media partner brands and agencies alike trust to drive digital marketing strategy, campaign performance, and media efficiency.
Proud to be a remote-first organization, independently owned and operated across 40+ states and with global reach, Goodway provides programmatic expertise that meets its clients' needs - and no one else's.
Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.
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We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Did we miss anything?