ZipRecruiter

Log In

1

Vice President Adtech Jobs (NOW HIRING)

Optimum

VP MarTech

Long Island City, NY · On-site

The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data ... Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms), translating ...

Optimum

VP MarTech

Long Island City, NY · On-site

The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data ... Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms), translating ...

NOVUS

Vice President, Integrated Client Solutions

Chicago, IL · On-site

$142K - $183K/yr

The VP brings a modern, consultative approach to client leadership - grounded in fluency across data, digital channels, AdTech/Mar Tech, and evolving consumer behavior - and uses that expertise to ...

Upwave

VP, Product Management

San Francisco, CA · On-site

$190K - $225K/yr

We're looking for a strategic and hands-on VP of Product Management to lead our product vision ... Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics ...

Upwave

VP, Product Management

San Francisco, CA · On-site

$190K - $225K/yr

We're looking for a strategic and hands-on VP of Product Management to lead our product vision ... Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics ...

Adelaide Metrics, Inc.

VP, Engineering

$300K/yr

DR Fast-growing measurement company looking to fill a newly created VP of Engineering role. This ... How a high-growth adtech company scales its engineering organization and technical infrastructure ...

Agile Partnering

SVP of Sales

Boulder, CO · On-site

... Senior Vice President of Sales . A top-rated Google Marketing Platform Partner, our client is a ... Has industry expertise - You have likely been leading sales teams in the Digital Marketing, AdTech ...

next page

Showing results 1-20

All JobsVice President Adtech Jobs

Vice President Adtech information

See salary details

$68.5K

$155.8K

$264K

How much do vice president adtech jobs pay per year?

As of Jun 15, 2026, the average yearly pay for vice president adtech in the United States is $155,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,500.00 and $185,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Vice President in Adtech, and why are they important?

To excel as a Vice President in Adtech, you need deep expertise in digital advertising, data analytics, and business strategy, often supported by a bachelor’s or master’s degree in business, marketing, or computer science. Familiarity with ad tech platforms, programmatic buying tools, data management platforms (DMPs), and relevant certifications like IAB Digital Media Sales are highly valued. Exceptional leadership, strategic vision, and communication skills are crucial for driving innovation and managing cross-functional teams. These abilities ensure effective execution of complex advertising solutions, growth of revenue streams, and market leadership in a rapidly evolving industry.

What is the difference between Vice President Adtech vs Director of Adtech?

AspectVice President AdtechDirector of Adtech
ResponsibilitiesStrategic leadership, overall adtech strategy, executive decision-makingOperational management, campaign execution, team oversight
Required CredentialsAdvanced degree, extensive industry experience, leadership skillsRelevant bachelor’s degree, technical expertise, management experience
Work EnvironmentExecutive-level meetings, cross-department collaborationTeam management, project coordination, client interactions

The Vice President Adtech focuses on high-level strategy and leadership within the adtech industry, overseeing overall direction and making executive decisions. In contrast, the Director of Adtech handles day-to-day operations, manages teams, and ensures campaign success. Both roles require industry experience, but the VP position emphasizes strategic vision, while the Director role is more execution-focused.

What are Vice President Adtech?

A Vice President of Adtech is a senior executive responsible for overseeing the strategy, development, and execution of advertising technology solutions within an organization. They lead teams that create and manage platforms for digital advertising, ensuring the integration of data, automation, and analytics to maximize ad performance. Their role often involves collaborating with product, engineering, and sales teams to drive innovation and revenue growth. Typically, they also stay updated on industry trends to keep their company competitive in the rapidly evolving adtech landscape.

How does a Vice President of Adtech typically collaborate with product and engineering teams to drive innovation?

A Vice President of Adtech works closely with product and engineering teams to align business objectives with technological advancements. This collaboration often involves setting strategic priorities, defining product roadmaps, and ensuring that the development of new features or platforms meets market demands. Regular cross-functional meetings, joint planning sessions, and feedback loops help ensure that teams are synchronized and able to innovate quickly. Effective communication and a shared vision are key to successfully launching industry-leading adtech solutions.
What cities are hiring for Vice President Adtech jobs? Cities with the most Vice President Adtech job openings:
What states have the most Vice President Adtech jobs? States with the most job openings for Vice President Adtech jobs include:
What job categories do people searching Vice President Adtech jobs look for? The top searched job categories for Vice President Adtech jobs are:
Vice President Adtech jobs near you
VP MarTech

VP MarTech

Optimum

Long Island City, NY • On-site

Full-time

Posted 26 days ago

Optimum rating

7.3

Company rating: 7.3 out of 10

Based on 51 frontline employees who took The Breakroom Quiz

41st of 78 rated telecommunications companies

Job description

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities.
If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you!
Job Summary
The VP, Marketing Technology (MarTech) will lead the strategy, delivery, and governance of Optimum's end-to-end marketing technology ecosystem. This leader will partner across Marketing, Product, Digital, Data/Analytics, and Technology to enable scalable, measurable, and personalized customer experiences across channels. The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data flow, and drive business impact from technology investments supporting acquisition, retention, lifecycle engagement, and measurement. This role reports to the CMO and is a key member of the marketing leadership team.
Responsibilities
MarTech Strategy & Leadership
  • Define and lead Optimum's enterprise MarTech strategy and roadmap, balancing near-term priorities with long-term scalability and platform health.
  • Establish a clear operating model (product management, intake/prioritization, delivery cadence, and adoption/change management) for MarTech.
  • Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms), translating trends into practical pilots and roadmap decisions.
  • Lead vendor strategy end-to-end, including evaluations/RFPs, contract negotiation, performance management, and cost optimization.
  • Build business cases and measurement plans for MarTech investments, tying spend to growth, efficiency, and customer experience outcomes.

MarTech Execution & Governance
  • Translate marketing goals into clear requirements, use cases, and success metrics across the MarTech portfolio.
  • Drive cross-functional delivery to ensure initiatives are launched on time, on budget, and built to scale.
  • Set and enforce standards for integration, tagging/taxonomy, QA, documentation, and platform administration.

Data Integration, Identity & Privacy
  • Lead the strategy for first-party data enablement across marketing platforms, in partnership with Data/Analytics and IT.
  • Strengthen identity and audience foundations (e.g., profile unification, consent/preference management, and governed activation).
  • Ensure data quality, consistency, and accessibility across platforms to support reliable analytics, targeting, and personalization.
  • Drive scalable integration patterns (APIs, event-based data flows, and workflow automation) to reduce manual work and speed time-to-market.

Marketing Automation & Personalization
  • Own the marketing automation ecosystem, including campaign orchestration, lifecycle marketing, journey management, and triggered communications.
  • Lead implementation and continuous optimization of personalization capabilities across web, app, email, and emerging channels.
  • Partner with channel owners to improve speed, relevance, and execution through templates, reusable components, and testing frameworks.

Measurement, Experimentation & Optimization
  • Own the digital measurement framework (tagging, tracking, governance, and data integrity), including resilience to cookie loss and platform changes.
  • Advance modern measurement approaches (attribution, incrementality testing, experimentation, and where applicable MMM alignment).
  • Partner with Analytics to translate performance data into actionable insights that improve targeting, creative, and customer journeys.

Qualifications
  • 10+ years in Marketing Technology, Digital Marketing, or Marketing Operations, including 5+ years in senior leadership roles.
  • Hands-on experience with Adobe Experience Platform capabilities (e.g., CDP/RTCDP, Journey Orchestration, Journey Analytics) and enterprise implementation at scale.
  • Proven success owning and scaling complex MarTech ecosystems in telecom or a similarly data-intensive, multi-channel environment.
  • Strong knowledge of marketing automation, personalization, data platforms, campaign management, and the AdTech/MarTech ecosystem.
  • Demonstrated ability to lead platform integrations, vendor relationships, and ROI-driven investment decisions.
  • Working fluency in privacy, consent, identity, and governance principles (and ability to partner effectively with Legal/Security).
  • Strong executive communication skills-able to translate technical choices into business outcomes and clear leadership narratives.
  • People leader who builds high-performing teams and drives results through cross-functional influence.

At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What's Right, Drive One Optimum, and Make It Happen. These aren't just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It's all part of the bigger picture of "Be The Difference" where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $178,500.00 - $255,000.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

What Optimum employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply