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Toy Development information

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$29K

$53.4K

$81K

How much do toy development jobs pay per year?

As of Jul 24, 2026, the average yearly pay for toy development in the United States is $53,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $60,000.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media-related roles, positions such as senior media executives, media directors, or high-level producers can earn $150,000 or more annually, especially in large companies or with extensive experience. These roles often require strong leadership skills, industry knowledge, and sometimes advanced degrees or certifications, and may involve long hours and high-pressure environments.

How much do Toy Designers get paid?

Toy designers typically earn a median annual salary of around $50,000 to $70,000, depending on experience, location, and company size. Entry-level positions may start lower, while experienced designers or those working for major toy companies can earn higher salaries and benefits. Skills in CAD software, creativity, and knowledge of safety standards are important in this field.

What is the difference between Toy Development vs Toy Design?

AspectToy DevelopmentToy Design
Primary FocusOverseeing the entire process from concept to production, including engineering, manufacturing, and testing.Creating the visual and conceptual design of toys, focusing on aesthetics and user experience.
Required SkillsProduct management, engineering knowledge, project coordination, understanding of manufacturing processes.Creative skills, sketching, 3D modeling, understanding of materials and ergonomics.
Work EnvironmentCollaborative with engineers, manufacturers, and marketers in toy companies or studios.Design studios, toy companies, or freelance environments focusing on conceptual work.

While toy development involves managing the entire production process, toy design concentrates on creating the toy's appearance and concept. Both roles are essential and often overlap, but toy development ensures the product is feasible and manufacturable, whereas toy design emphasizes creativity and user appeal.

What jobs in the US pay 300,000 a year?

In the field of toy development, senior roles such as lead designers, product managers, or executive positions like VP of Product can reach or exceed $300,000 annually, especially with experience, bonuses, and stock options. These roles typically require advanced skills, industry experience, and often involve managing large teams or strategic planning.

What qualifications do you need to be a Toy Designer?

Toy designers typically need a bachelor's degree in industrial design, toy design, or a related field. Strong skills in drawing, 3D modeling, and knowledge of safety standards are important, along with creativity and experience with design software like Adobe Illustrator or CAD programs.
More about Toy Development jobs
What cities are hiring for Toy Development jobs? Cities with the most Toy Development job openings:
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What job categories do people searching Toy Development jobs look for? The top searched job categories for Toy Development jobs are:
Toy Development jobs near you
Infographic showing various Toy Development job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $53,418 per year, or $25.7 per hour.
Sr Associate, Toy Marketing - Thomas & Friends

Sr Associate, Toy Marketing - Thomas & Friends

Mattel

El Segundo, CA • On-site

Full-time

Posted 27 days ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.
What Your Impact Will Be:
  • Support the development of toy strategy by segment
  • Support the toy pricing architecture and competitive positioning.
  • Assist in gathering consumer/play insights specific to toy usage and play patterns.
  • Collaborate with Design/R&D to bring toys from concept to shelf.
  • Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
  • Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Qualifications
What We're Looking For:
  • Minimum of 3 years of marketing experience.
  • Project management skills: potential to manage complex product development timelines.
  • Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
  • Financial acumen: Experience with P&L management.
  • Experience partnering with cross functional teams (ie design and manufacturing).
  • Communication skills: Excellent at storytelling, presentations, and influencing team.
  • Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
  • Roles in category management, product marketing, or product development.
  • Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
  • Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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