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Tourism Director Jobs (NOW HIRING)

Washington County, Utah

Tourism Director

George, IA · On-site

$128K/yr

JOB OPENING FOR A Tourism Director WITH THE WASHINGTON COUNTY TOURISM DEPARTMENT $128,091.60 ANNUALLY / FULL TIME WITH BENEFITS Washington County is seeking an accomplished, creative, and ...

Washington County

Tourism Director

Saint George, UT · On-site

$128K/yr

JOB OPENING FOR A Tourism Director WITH THE WASHINGTON COUNTY TOURISM DEPARTMENT $128,091.60 ANNUALLY / FULL TIME WITH BENEFITS Washington County is seeking an accomplished, creative, and ...

Washington County

Tourism Director

Saint George, UT · On-site

$128K/yr

... Director of Tourism to lead the County's tourism strategy and elevate its presence as a premier visitor destination. This is a high-impact executive leadership opportunity for someone who knows how ...

City Of Douglasville

TOURISM MANAGER

Douglasville, GA · On-site

... Director. * Oversees daily operations of the Douglasville Welcome Center and supervises tourism staff, including hiring, training, and performance management. * Serves as staff liaison to the CVB ...

City of Denison, TX

Tourism Intern

Denison, TX · On-site

$13 - $17.25/hr

Marketing & Tourism Opening Date: 03/12/2026 Closing Date: Continuous Description This position ... Ability to use sound judgment in directing public and fulfilling customer service needs/requests

City of Denison

Tourism Intern

Denison, TX

$13 - $17.25/hr

... in directing public and fulfilling customer service needs/requests Highly skilled in customer ... Hospitality, Tourism, Marketing, Communications, or a related field Poise, tact, patience and ...

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Tourism Director information

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$22.5K

$60.3K

$132.5K

How much do tourism director jobs pay per year?

As of Aug 27, 2026, the average yearly pay for tourism director in the United States is $60,285.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a tourism director?

To thrive as a Tourism Director, you need strong leadership, strategic planning, and marketing expertise, usually backed by a degree in tourism, hospitality, or business management. Familiarity with tourism management software, CRM systems, and digital marketing tools is highly valuable, along with industry certifications like Certified Destination Management Executive (CDME). Exceptional communication, networking, and problem-solving skills help foster relationships with stakeholders and adapt to changing travel trends. These skills are crucial for driving tourism growth, enhancing visitor experiences, and ensuring the sustainable development of a destination.

How does a tourism director typically collaborate with local businesses and government agencies?

A Tourism Director frequently partners with local businesses, such as hotels, restaurants, and tour operators, to develop and promote tourism packages and community events. They also work closely with government agencies to secure funding, align tourism initiatives with regional development goals, and ensure compliance with regulations. Regular meetings, joint marketing campaigns, and strategic planning sessions are common ways they foster collaboration, which is crucial for creating cohesive and successful tourism strategies.

What is the difference between Tourism Director vs Tourism Coordinator?

AspectTourism DirectorTourism Coordinator
CredentialsBachelor's degree in hospitality, tourism, or related field; experience in managementAssociate's or Bachelor's degree; entry-level experience in tourism or hospitality
Work EnvironmentOversees tourism programs, manages teams, liaises with stakeholdersAssists in event planning, supports marketing efforts, coordinates activities
Employer & Industry UsageGovernment agencies, tourism boards, large hospitality organizationsTravel agencies, local tourism offices, event companies

While both roles focus on promoting tourism, a Tourism Director typically holds a leadership position with strategic responsibilities, whereas a Tourism Coordinator handles operational tasks and supports program execution. The Director sets the vision, and the Coordinator implements specific initiatives within that framework.

How much does a tourism director make?

The average salary for a tourism director in the United States ranges from $50,000 to $100,000 annually, depending on experience, location, and the size of the organization. Senior roles or those in larger markets can earn higher compensation, often supplemented with benefits and performance bonuses.

What does a tourism director do?

A tourism director oversees the promotion and development of tourism in a region, coordinating marketing strategies, managing tourism programs, and collaborating with local businesses and government agencies. They often analyze tourism trends, plan events, and ensure visitor satisfaction, requiring strong leadership, communication skills, and knowledge of the tourism industry.
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What are the most commonly searched types of Tourism jobs?

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Tourism Director jobs near you
Infographic showing various Tourism Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $60,285 per year, or $29 per hour.

Tourism Director

Washington County, Utah

George, IA • On-site

$128K/yr

Full-time

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

JOB OPENING FOR A

Tourism Director

WITH THE

WASHINGTON COUNTY TOURISM DEPARTMENT

$128,091.60 ANNUALLY / FULL TIME WITH BENEFITS

Washington County is seeking an accomplished, creative, and collaborative Director of Tourism to lead the County's tourism strategy and elevate its presence as a premier visitor destination. This is a high-impact executive leadership opportunity for someone who knows how to turn a destination's strengths into compelling stories, successful partnerships, measurable marketing results, and memorable visitor experiences.

Key Responsibilities

  • Shape destination strategy. Develop short- and long-range plans, translate priorities into actionable strategies, and advise County leadership on tourism opportunities, policies, goals, and emerging needs.
  • Lead marketing and destination promotion. Oversee marketing plans, advertising campaigns, public relations, promotional materials, media efforts, social media, and the County's broader tourism presence.
  • Build powerful partnerships. Collaborate with businesses, nonprofit organizations, community groups, tourism industry partners, and local, state, and regional organizations to expand visitor and convention opportunities.
  • Develop convention and travel business. Cultivate relationships with prospective convention clients, travel professionals, media representatives, meeting planners, and other industry partners, including through familiarization tours and industry events.
  • Lead and develop a high-performing team. Set priorities, delegate assignments, oversee projects, evaluate performance, participate in recruitment, and provide professional development for departmental staff.
  • Manage public resources responsibly. Develop and oversee the departmental budget, maintain appropriate fiscal controls, manage transient room tax funds, and pursue grant and funding opportunities.
  • Represent Washington County. Present to the Tourism Tax Advisory Board and Board of County Commissioners, participate in public meetings, serve on committees and boards, and represent the County at domestic and international travel, trade, and consumer shows.
  • Drive innovation and results. Identify new and emerging markets, evaluate the impact of marketing initiatives, oversee creative production and contracts, and strengthen the County's online and social media presence.

Minimum Qualifications

  • Graduation from college with a bachelor's degree in convention and/or hospitality management, sales and marketing, business administration, public administration, or a related field;

                AND

  • Six (6) years of progressively responsible experience in convention and/or hospitality management with sales and marketing responsibilities or hospitality programming;

                OR

  • An equivalent combination of education and experience.

APPLY NOW!

For a complete job description and application:

https://www.washco.utah.gov/forms/human-resources/jobs/

ALL APPLICATIONS MUST INCLUDE A COVER LETTER AND RESUME

Only applications submitted online will be accepted.

DEADLINE: August 23, 2026

Washington County is an Equal Opportunity Employer

Apply