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Sports Consulting Jobs (NOW HIRING)

$82K - $103K/yr

MKTG S+E is a part of the broader dentsu Sports International network. MKTG S+E is seeking a strategic and client-focused Director, Sponsorship Consulting to help lead one of the agency's largest and ...

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Sports Consulting information

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$24.5K

$48.1K

$73.5K

How much do sports consulting jobs pay per year?

As of Sep 14, 2026, the average yearly pay for sports consulting in the United States is $48,110.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $57,500.00 per year, depending on experience, location, and employer.

What is sports consulting?

Sports consulting is a professional service that provides expert advice and strategic guidance to sports organizations, teams, athletes, and related businesses. Consultants in this field help clients improve performance, develop marketing strategies, manage finances, and enhance overall operations. They may also assist with event management, sponsorship deals, and compliance with industry regulations. Sports consultants leverage their knowledge of the sports industry to solve complex challenges and support growth and success for their clients.

What are sports consulting jobs?

You can find sports consulting jobs in every sports industry. Sports consultants can work for corporations, sports teams, media platforms, sports venues, or professional athletes. In this job, your duties involve gathering statistics, reviewing data, assessing athletes’ skill levels, and understanding the audience. You may focus on international market strategies, event revenue, fan experiences, digital strategies, or management plans. You can also find positions as a sports consultant manager, sports consultant director, sports consultant analyst, sports consultant social media coordinator, sports consultant graphic designer, sports consultant accountant, and more.

What are the key skills and qualifications needed to thrive as a sports consultant, and why are they important?

To thrive as a Sports Consultant, you need expertise in sports management, analytics, and business strategy, often supported by a degree in sports management or a related field. Familiarity with data analysis tools, performance analytics software, and CRM systems is typically required. Strong interpersonal skills, communication, and the ability to build relationships with clients and stakeholders set top consultants apart. These competencies are crucial for delivering actionable insights and driving success for sports organizations in a competitive industry.

What are some typical challenges sports consultants face when working with clients, and how can they be addressed?

Sports consultants often encounter challenges such as aligning diverse stakeholder interests, managing tight project timelines, and adapting to rapidly changing industry trends. Success in this role requires strong communication skills to foster collaboration between athletes, management, and sponsors, as well as the ability to analyze data for informed decision-making. Proactively staying updated on sports industry developments and maintaining flexibility can help consultants navigate these challenges effectively.

What is the difference between Sports Consulting vs Sports Management?

AspectSports ConsultingSports Management
Required CredentialsDegree in sports management, business, or related fields; certifications like CSCS or NASMDegree in sports management, business, or related fields; certifications like CSCS or NASM
Work EnvironmentAdvisory roles, consulting firms, client sitesTeam operations, athletic organizations, clubs
Employer & Industry UsageConsulting firms, sports agencies, corporate clientsSports teams, athletic organizations, universities

Sports Consulting and Sports Management share similar educational backgrounds and certifications. However, Sports Consulting focuses on providing expert advice and strategic solutions to clients, while Sports Management involves overseeing the day-to-day operations of sports teams or organizations. Both roles are integral to the sports industry but differ in their primary functions and work environments.

How to get into sports consulting?

To enter sports consulting, candidates typically need a background in sports management, business, or related fields, along with strong analytical and communication skills. Gaining experience through internships, networking within the sports industry, and obtaining relevant certifications can improve job prospects. Familiarity with data analysis tools and a good understanding of the sports industry are also beneficial.

What does a sports consulting do?

A sports consultant provides expert advice to sports organizations, teams, or athletes on areas such as strategy, marketing, management, or performance improvement. They analyze data, develop plans, and may assist with branding, sponsorship, or facility planning to enhance athletic success and business growth.

What cities are hiring for Sports Consulting jobs?

Cities with the most Sports Consulting job openings:

What are the most commonly searched types of Sports Consulting jobs?

The most popular types of Sports Consulting jobs are:

What states have the most Sports Consulting jobs?

States with the most job openings for Sports Consulting jobs include:

Infographic showing various Sports Consulting job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 65% Full Time, 31% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $48,110 per year, or $23.1 per hour.

Director, Sponsorship Sales (Baylor Sports Properties)

Waco, TX • On-site

Playfly Sports
Spectator Sports • 201 - 500 employees

Full-time

Re-posted 13 days ago


Job description

DIRECTOR, PARTNERSHIP SALES (BAYLOR SPORTS PROPERTIES)
Waco, TX
On-Site
THE RUNDOWN
Playfly Sports is looking for a Director of Sponsorship Sales to join our team in Waco at our Baylor Sports Properties Division. The Director of Sponsorship Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. This role will work with the General Manager to pitch and close enterprise partnership agreements. The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. Lastly, this role will uphold and support by example a culture of hard work, creativity, and collaboration.
WHAT YOU'LL ACCOMPLISH
• Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.
• Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics' goals.
• Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics' mission, values, and fan demographics.
• Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
• Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
• Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.
• Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.
• Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.
• Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.
• Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.
WHAT YOU'LL BRING
• Bachelor's degree required
• 5-7 years of direct sales experience in the sports multi-media environment required
• Experience with integrated and "conceptual" sales
• Familiarity with KORE or similar CRM system
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives
• Demonstrated professional sales presentation skills
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk-up stairs
• This role takes place in an office setting and is a sedentary role
• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
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