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Workday Job Profile:Sr. Manager, Front Room Site Merchandising

Business/Posting Title:Sr. ManagerFront Room Site Merchandising

Grade:11

Job Summary:

The Sr. Manager, Front Room Site Merchandising ownscustomerfacingmerchandising experiences across homepage,crosssitesurfaces, category landing pages, andonsitesearch for Advance Auto Parts. This role is accountable for how customers discover, navigate, and engage with categories-connecting Front Room merchandising strategy, seasonal priorities, and brand storytelling tohighimpactdigital execution.

Reporting to the Head of Ecommerce, this leader works in close partnership with the VP, Front Room Merchandising and Category Merchant Directors, translating category strategy into scalable,frictionreducedsite experiences. This roleleads and develops a team of Category Site Merchants, each owning an assigned category, and collaborates extensively across Merchandising, SEO, Content, Analytics, Product, and Technology to ensure strong findability, relevance, and conversion.

What will you do?

Front Room Site Experience & Strategy

Own Front Room site merchandising strategy across homepage,crosssitepromotions, category landers, and browse experiences
Translate Front Room category strategies, seasonal campaigns, and brand moments into compellingcustomerfacingsite experiences
Partner closely with theMerchandisingto operationalize category strategies throughonsitestorytelling, assortment presentation, and navigation

Team Leadership & Category Ownership

Lead, coach, and develop a team of Category Site Merchants, with each owningendtoendperformance for their assigned category experiences
Set clear expectations, goals, and performance standards aligned to category prioritiesand business outcomes
Establishcategorylevelownership models, roles, SLAs, and escalation paths in alignment with Category Merchant Directors
Foster adatadriven,testandlearnculture across the team

OnSiteSearch & Taxonomy Leadership

Own Front Roomonsitesearch optimization strategy, ensuring search results reflect customer intent, relevance, and merchant priorities
Partner with Product, Search, SEO, and Analytics teams to improve query mapping, ranking logic, and browse/search integration
Lead taxonomy and navigation strategy for Front Room categories, ensuring product classification and browse paths align to category merchandising strategies

Customer Experience & Optimization

Design and optimizebrowsetoproductflows using behavioral insights,onsitesearch data, and heatmap analytics
Ensure category experiences surface compatible products, fitment context, andusecaseguidance to build shopper confidence
Execute A/B and multivariate tests across layouts, content modules, messaging, and visual hierarchy; scale learnings through reusable playbooks
Monitor KPIs including CTR, search exit rate, PDP discovery rate, conversion rate, attachment, and engagement to drive continuous optimization

CrossFunctionalExecution

Partner with Category Merchant Directors, SEO, Content Strategy, Item Health, Creative, Retail Media, Product, and Technology teams
Lead weekly publishing and refresh cadences, ensuring accuracy, speed, and consistency across all Front Room surfaces

Location & Work Availability:

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications:

Proven experience leading and developing teams, with the ability to set priorities, coach performance, and drive accountability
Strongsitemerchandising expertise with the ability to translate category strategy into scalable site execution
Deep understanding of customer intent, browse behavior,onsitesearch, and taxonomy best practices
Demonstrated success influencing senior stakeholders and executing in highlycrossfunctionalenvironments
Strong analytical acumen, creative briefing capability, and experimentation mindset

Certifications, Experience, and Education:

• 7+ years of experience in site merchandising, digital experience management, or ecommerce merchandising
• 3+ years ofpeopleleadershipexperience, leading managers or individual contributors aligned to category or experience ownership
• Demonstrated ownership of homepage,crosssite, and category landing page programs
• Experience leading or heavily influencingonsitesearch and taxonomy strategies
• Proven experience partnering closely with category merchants or merchant leadership
• Experience working withthirdpartyecommerce content management or digital experience platforms (e.g., headless CMS, experience builders, merchandising or optimization platforms) a plus
• Preferred experience with onsite retail media, app + web orchestration, personalization, or experimentation platforms

Education:

• Bachelor'sdegreerequired; advanced degree a plus

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.
Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer anddoityourselfcustomers. As of January 3, 2026, Advanceoperated4,305 stores primarily within the United States, withadditionallocations in Canada, PuertoRicoand the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands.

Additionalinformation about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status.