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Shopper Marketing Manager Jobs (NOW HIRING)

Dietz & Watson

Retail Marketing Manager

Boston, MA · On-site

$80K - $86K/yr

Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights. * Collaborate with account ...

New

Dietz & Watson

Retail Marketing Manager

San Diego, CA · On-site

$80K - $86K/yr

Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights. * Collaborate with account ...

New

Dietz & Watson

Retail Marketing Manager

Philadelphia, PA · On-site

$80K - $86K/yr

Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights. * Collaborate with account ...

New

Lactalis USA

Trade Marketing Manager

San Fernando, CA

$80K - $90K/yr

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in ... Develop Shopper Point of Sale material & own inventory tracking.Execute digital coupons, analyze ...

Guida's Dairy

Sr. Associate Marketing Manager

Chicago, IL · On-site

$34 - $46.75/hr

Lead shopper marketing programming at key accounts from program alignment to creative delivery to ... Manage marketing budget from recommendation through tracking * Provide regular analysis and ...

Coty

Customer Marketing Manager, CoverGirl

Manhattan, NY · On-site

$95K - $130K/yr

Manage timing and execution of shopper marketing programs * Track and improve innovation and promotional activity of accounts * Manage go to market calendars, schedules and 360 marketing campaign ...

coty

Customer Marketing Manager, CoverGirl

New York, NY · On-site

$95K - $130K/yr

Manage timing and execution of shopper marketing programs * Track and improve innovation and promotional activity of accounts * Manage go to market calendars, schedules and 360 marketing campaign ...

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How much do shopper marketing manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for shopper marketing manager in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is a shopper marketing manager?

A Shopper Marketing Manager is a professional responsible for developing and executing marketing strategies aimed at influencing customers at the point of purchase. They collaborate with retailers, sales teams, and brand managers to design in-store promotions, digital campaigns, and merchandising plans that drive sales and enhance the shopper experience. Their work involves analyzing shopper behavior, coordinating with various stakeholders, and measuring the effectiveness of marketing initiatives to optimize results.

What are the key skills and qualifications needed to thrive as a shopper marketing manager?

To thrive as a Shopper Marketing Manager, you need expertise in marketing strategy, consumer insights, and retail channel management, usually supported by a bachelor's degree in marketing or a related field. Familiarity with data analytics tools, CRM platforms, and retail marketing software is typically required. Strong communication, collaboration, and creative problem-solving skills help drive impactful campaigns and foster relationships with stakeholders. These abilities are crucial for effectively influencing shopper behavior, optimizing in-store experiences, and achieving sales growth.

How does a shopper marketing manager typically collaborate with sales and category management teams to drive in-store promotions?

Shopper Marketing Managers work closely with sales and category management teams to align marketing campaigns with retail objectives and category strategies. They coordinate on promotional calendars, analyze shopper data, and co-develop in-store activation plans that support both brand goals and retailer priorities. Regular cross-functional meetings and shared performance metrics ensure all teams are working towards common targets, enabling more effective promotions and a cohesive shopper experience.

What is the difference between Shopper Marketing Manager vs Brand Manager?

AspectShopper Marketing ManagerBrand Manager
Primary FocusDriving in-store and point-of-sale consumer engagementBuilding and maintaining brand identity and strategy
Work EnvironmentRetail, consumer goods, marketing teamsAdvertising agencies, corporate marketing departments
Required SkillsConsumer insights, retail marketing, promotional planningBrand strategy, market research, advertising
Common CertificationsMarketing certifications, retail marketing experienceBrand management certifications, marketing degrees

The Shopper Marketing Manager focuses on engaging consumers at the point of purchase, working closely with retail partners. In contrast, the Brand Manager oversees overall brand strategy and positioning. Both roles require marketing expertise but differ in their target activities and environments.

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Shopper Marketing Manager jobs near you
Infographic showing various Shopper Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.

Retail Marketing Manager

Dietz & Watson

Boston, MA • On-site

$80K - $86K/yr

Full-time

Posted 2 days ago

New

Dietz & Watson rating

8.1

Company rating: 8.1 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

76th of 442 rated food and drinks producers

Job description

Description
Retail Marketing Manager
The Retail Marketing Manager will be responsible to develop and execute strategic retail operation plans of in-store marketing and sales initiatives including, but not limited to, working cross departments to design and procure point-of-sale materials, new merchandising solutions, managing trade dollars for account specific promotions and activations, and retail selling events. This Retail Marketing Manager will be required to be the key point of contact for our retail business partners nationally associated Account Managers. Their main objective will be to work closely with the sales department to ensure the integrity of our Brand is upheld in our retail partners locations as well as all marketing initiatives have impact/exposure at the point of sale. The Retail Marketing Manager will report to the VP of Brand Strategy and VP of Sales and Marketing.
Examples of Duties/Essential Functions:
  • Leads the strategic development and planning of all in-store marketing and signage initiatives.
  • Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights.
  • Collaborate with account and merchandising team to develop marketing plans, displays, promotions and events that foster customer engagement, drive traffic and increase sales.
  • Directs the process for the entire in-store campaign planning and execution lifecycle from inception to completion including establishing budgets, writing business briefs to establish goals for each initiative for retail customers and internal merchandising staff, organize the production and distribution of marketing and POS collateral.

Job Requirements:
Skills/Abilities:
  • Strong understanding of consumer behavior marketing.
  • Strong communication skills for successful interaction with senior level customers and internal senior leadership alike.
  • Knowledge of current consumer retail sales and industry trends.
  • Manage, motivate, direct and coordinate activities of team members to meet and/or exceed sales/merchandizing goals and objectives.
  • Creative and analytical thinking, communication, and negotiation skills.
  • Strong understanding of the brand and retailer creative development and procurement process from concept to execution - in-store displays, selling event activations and promotional sales programs.
  • Microsoft Office.

Minimum Requirements
Qualification Standards:
  • Bachelor's degree in marketing or related field required.
  • 3-5 Years - Retail shopper marketing experience as well as promotional sales program execution experience required. A focus on CPG or food is preferred.
  • Strategic thinking ability and creative development to bring breakthrough ideas to build brand in market.
  • Ability to handle multiple projects at one time, detail oriented, and work well under pressure.
  • Superior customer service focus.
  • Working knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint Outlook, etc.).
  • Excellent written and oral communication skills.
  • Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
  • Must have REAL ID or passport for travel.
  • A "can do" attitude with a strong drive for result.

Salary range: $80,000-$86,000 based on experience

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