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Shopper Marketing Manager Jobs (NOW HIRING)

Ryze, Inc.

Director of Shopper Marketing

Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity * Build measurement frameworks, track ROI across ...

Ryzesuperfoods

Director of Shopper Marketing

Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity * Build measurement frameworks, track ROI across ...

Nestle

Senior Specialist Shopper Marketing

Arlington, VA · On-site

$110K - $125K/yr

Manage budgets for shopper marketing initiatives * Monitor and analyze the effectiveness of shopper marketing campaigns and make recommendations for improvement * Conduct research and analysis to ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI. * Manage the ongoing development ...

Lactalis

Trade Marketing Manager

San Fernando, CA · On-site

$80K - $90K/yr

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in ... Develop Shopper Point of Sale material & own inventory tracking. * Execute digital coupons, analyze ...

adm-Indicia

VP of Shopper Marketing

New York, NY · On-site

$200K/yr

Account Management Employment Type: Full Time Location: Hybrid - US (New York) Reporting To: Mike Clarke Compensation: $200,000 / year Description VP Shopper Marketing - Americas We are seeking a VP ...

Dietz & Watson

Retail Marketing Manager

Denver, CO · On-site

$80K - $86K/yr

Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights. * Collaborate with account ...

New

Dietz & Watson

Retail Marketing Manager

Dallas, TX · On-site

$80K - $86K/yr

Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights. * Collaborate with account ...

New

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How much do shopper marketing manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for shopper marketing manager in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is a shopper marketing manager?

A Shopper Marketing Manager is a professional responsible for developing and executing marketing strategies aimed at influencing customers at the point of purchase. They collaborate with retailers, sales teams, and brand managers to design in-store promotions, digital campaigns, and merchandising plans that drive sales and enhance the shopper experience. Their work involves analyzing shopper behavior, coordinating with various stakeholders, and measuring the effectiveness of marketing initiatives to optimize results.

What are the key skills and qualifications needed to thrive as a shopper marketing manager?

To thrive as a Shopper Marketing Manager, you need expertise in marketing strategy, consumer insights, and retail channel management, usually supported by a bachelor's degree in marketing or a related field. Familiarity with data analytics tools, CRM platforms, and retail marketing software is typically required. Strong communication, collaboration, and creative problem-solving skills help drive impactful campaigns and foster relationships with stakeholders. These abilities are crucial for effectively influencing shopper behavior, optimizing in-store experiences, and achieving sales growth.

How does a shopper marketing manager typically collaborate with sales and category management teams to drive in-store promotions?

Shopper Marketing Managers work closely with sales and category management teams to align marketing campaigns with retail objectives and category strategies. They coordinate on promotional calendars, analyze shopper data, and co-develop in-store activation plans that support both brand goals and retailer priorities. Regular cross-functional meetings and shared performance metrics ensure all teams are working towards common targets, enabling more effective promotions and a cohesive shopper experience.

What is the difference between Shopper Marketing Manager vs Brand Manager?

AspectShopper Marketing ManagerBrand Manager
Primary FocusDriving in-store and point-of-sale consumer engagementBuilding and maintaining brand identity and strategy
Work EnvironmentRetail, consumer goods, marketing teamsAdvertising agencies, corporate marketing departments
Required SkillsConsumer insights, retail marketing, promotional planningBrand strategy, market research, advertising
Common CertificationsMarketing certifications, retail marketing experienceBrand management certifications, marketing degrees

The Shopper Marketing Manager focuses on engaging consumers at the point of purchase, working closely with retail partners. In contrast, the Brand Manager oversees overall brand strategy and positioning. Both roles require marketing expertise but differ in their target activities and environments.

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Shopper Marketing Manager jobs near you
Infographic showing various Shopper Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.

Director of Shopper Marketing

Ryze, Inc.

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

About RYZE:
As RYZE enters national retail, this role owns the gap between a great product getting listed and a great product getting sold: shopper marketing. The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new product that requires explanation - sitting at the intersection of brand, sales, and retail execution as the architect of how RYZE shows up at retail, on shelf, in the digital aisle, and in every customer-specific program.
The Role:
Role & Responsibilities
As RYZE enters national retail, this role owns the gap between a great product getting listed and a great product getting sold: shopper marketing. The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new product that requires explanation - sitting at the intersection of brand, sales, and retail execution as the architect of how RYZE shows up at retail, on shelf, in the digital aisle, and in every customer-specific program.
Responsibilities will include:
  • Develop the annual shopper marketing strategy and calendar by channel, by customer, and by season
  • Decide how to allocate trade and shopper dollars to maximize trial, drive repeat, and build loyalty
  • Set the standard for what good looks like for RYZE at retail, and enforce it across every touchpoint
  • Build fluency in retailer media networks - Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and others - connecting brand investment to in-store execution with measurable ROAS
  • Wire retailer media to the full shopper journey, from search to shelf, rather than treating it as a standalone tactic
  • Own the tools that build presence on shelf: displays, POS, shippers, secondary placements, and branded fixtures
  • Ensure RYZE shows up in-store with the same clarity and conviction it has online
  • Build tailored programs for key retail partners that integrate RYZE's brand priorities with retailer initiatives
  • Work within retailer planning timelines to build programs that retailers want, not just tolerate
  • Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity
  • Build measurement frameworks, track ROI across vehicles, and make hard calls about where to invest and where to pull back
  • Manage a small but growing team and external agency partners, setting a high standard for execution quality

Professional Qualifications
  • 8+ years of progressive experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing
  • Track record developing and executing shopper marketing programs that drove retail growth, strengthened retailer partnerships, and delivered measurable business results
  • Experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels
  • Ability to translate consumer and shopper insights into programs that drive trial, velocity, and loyalty
  • Comfort using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and make informed recommendations

Personal Characteristics
  • Low-ego, team-first: The best idea wins, no matter whose it is
  • Self-starter: You see what needs doing and get after it, no waiting for direction
  • Comfortable in ambiguity: Fast pace and shifting priorities energize you rather than rattle you
  • Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks, not just follow them
  • Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter

What We Offer:
What We Offer
  • Competitive base salary commensurate with experience
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and company holidays
  • Remote-first work environment with flexible scheduling

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