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Shopper Marketing Jobs (NOW HIRING)

Newell Brands

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Pim-Brand

Director, Shopper Marketing

Park Ridge, IL · On-site

$190 - $220/hr

The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key ...

Newell Brands

Manager, Shopper Marketing

Atlanta, GA · On-site

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Ryze, Inc.

Director of Shopper Marketing

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

Ryzesuperfoods

Director of Shopper Marketing

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

Banza

Trade & Shopper Marketing Manager

New York, NY · On-site +1

Your Mission: We're looking for a Trade & Shopper Marketing Manager to partner with Sales on trade investment planning and promotional effectiveness while owning digital shopper marketing programs ...

Nestle

Manager Shopper Marketing - Walmart

Rogers, AR · On-site

As Shopper Marketing Manager for Nestle Coffee and Beverage Division, you will be responsible for designing and executing campaigns that drive the shopper behavior we seek, moving shoppers toward ...

Nestle

Senior Specialist Shopper Marketing

Arlington, VA · On-site

$110K - $125K/yr

The Shopper Marketing Senior Specialist is a critical team member in driving our efforts across customers and the internal organization for the NUSA Omni Channel business. The Shopper Marketing ...

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Shopper Marketing information

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How much do shopper marketing jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for shopper marketing in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is shopper marketing?

Shopper marketing is a strategy that focuses on understanding and influencing the behavior of shoppers throughout their purchasing journey, both in-store and online. It involves creating targeted marketing initiatives and campaigns that appeal directly to consumers at the point of sale or decision-making. The goal is to drive engagement, increase sales, and build brand loyalty by delivering relevant messaging, promotions, and experiences tailored to shoppers’ needs.

What are the key skills and qualifications needed to thrive as a shopper marketing professional?

To thrive as a Shopper Marketing professional, you need strong analytical skills, a solid understanding of consumer behavior, and a background in marketing or business. Familiarity with data analytics tools, category management software, and retail point-of-sale systems is typically required. Excellent collaboration, creativity, and communication skills help drive impactful campaigns and foster strong retailer relationships. These skills are vital for developing targeted strategies that influence purchase decisions and maximize brand performance at the point of sale.

What are some common challenges faced by professionals in shopper marketing roles, and how can they be addressed?

Professionals in Shopper Marketing often encounter the challenge of aligning brand strategies with retailer objectives while creating engaging in-store and digital experiences that drive shopper conversion. Navigating diverse retailer requirements, tight campaign timelines, and shifting consumer behaviors can be demanding. Success in this role requires strong collaboration with sales, category management, and external retail partners, as well as agility in adapting strategies based on real-time insights. Building strong relationships and maintaining open communication channels within cross-functional teams can help address these challenges and deliver effective shopper-focused campaigns.

What is the difference between Shopper Marketing vs Brand Marketing?

AspectShopper MarketingBrand Marketing
FocusInfluencing purchase decisions at the point of saleBuilding brand awareness and perception
Work EnvironmentRetail stores, point-of-sale, in-store campaignsAdvertising, media, digital platforms
Required SkillsConsumer insights, retail strategies, merchandisingBrand strategy, creative development, media planning

Shopper Marketing concentrates on influencing consumers at the moment of purchase, often within retail environments, while Brand Marketing aims to build overall brand awareness and perception across various channels. Both roles require understanding consumer behavior, but Shopper Marketing is more retail and sales-focused, whereas Brand Marketing emphasizes long-term brand positioning.

Is shopper marketing the same as trade marketing?

Shopper marketing is a subset of trade marketing focused on understanding and influencing consumer behavior at the point of purchase. While trade marketing involves building relationships with retailers and managing distribution channels, shopper marketing specifically targets shoppers through in-store promotions, displays, and digital tools. Both roles require collaboration with sales and marketing teams to drive sales and brand awareness.

What does a shopper marketing do?

A shopper marketing professional develops strategies to influence consumers' purchasing decisions at the point of sale. They analyze consumer behavior, collaborate with retail partners, and create in-store promotions or displays to drive sales and brand awareness. Strong communication skills and knowledge of retail environments are essential for this role.
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Shopper Marketing jobs near you
Infographic showing various Shopper Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.

Director, Shopper Marketing

Park Ridge, NJ • On-site

PROMOTION IN MOTION INC
501 - 1,000 employees
Learn more about PROMOTION IN MOTION INCexternal

$190K - $220K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you're looking for!
At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch's® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.
We are looking for a Director, Shopper Marketing interested in starting a career with a top ranked and growing snack company, as part of our Sales Department at PIM's Headquarters in Park Ridge, New Jersey. This position will report to our Chief Revenue Officer.
Overview:
The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key retail channels. This role bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey.
Strategy & Leadership
  • Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives
  • Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce
  • Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics

Retail Activation & Execution
  • Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion
  • Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns
  • Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels

Insights & Analytics
  • Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities
  • Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments
  • Translate insights into actionable recommendations for both internal stakeholders and retail partners

Cross-Functional Collaboration
  • Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging
  • Partner with Sales to align shopper programs with customer strategies and joint business planning
  • Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence

Budget Management
  • Manage shopper marketing budgets and trade-related investments to maximize return
  • Optimize allocation across customers, channels, and programs

Team Leadership
  • Build, mentor, and lead a high-performing shopper marketing team
  • Foster a culture of agility, accountability, and data-driven decision-making

Qualifications:
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred)
  • 8-12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
  • Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
  • Strong analytical skills with experience using syndicated and shopper data
  • Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
  • Excellent leadership, communication, and cross-functional collaboration skills
  • Experience managing agencies and external partners
  • Highly commercial mindset with strong connection to Sales and revenue growth
  • Creative thinker with the ability to translate insights into compelling shopper activations
  • Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment
  • Passion for brands, retail, and the evolving shopper landscape

Worksite:
  • The PIM Brands Global Headquarters in Park Ridge, New Jersey
  • The role requires working on site: Monday thru Friday. Work remotely once per month on a Friday.
  • Summer Fridays between Memorial Day weekend and Labor Day weekend

We are proud to offer
  • The pay range for this position is $190,000.00-$220,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
  • Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
  • Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
  • Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
  • Personal time off, vacation time, floating days and observed holidays
  • Business casual dress
  • Entrepreneurial and innovative culture offering the opportunity for internal career advancement

Awards & Accolades
  • Best Places to Work in NJ 2025
  • Top 50 Employer in New Jersey
  • #10 Candy Company in North America
  • #26 Global Candy Company
  • Makers of Welch's #1 Fruit Snack in U.S.
  • 2024 Advocate of the Year Award
  • Recognized by NJBIA State of the Art Manufacturing Facility and in Research/Development 2024
  • Recognized by New Jersey Business Magazine 2024
  • Top 100 Privately Owned Company in the Metro NYC Market

PIM123
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