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Shopper Marketing Jobs (NOW HIRING)

Mars

Shopper Marketing Manager

Manhattan, NY

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Newell Brands

$123K - $169K/yr

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Mars

Shopper Marketing Manager

Franklin, TN

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Newell Brands

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

PIM Brands

Director, Shopper Marketing

Park Ridge, NJ · On-site

$190K - $220K/yr

Director, Shopper Marketing Park Ridge, NJ 07656 Overview Salary Range $190,000.00 - $220,000.00 Salary/year Position Type Full Time Education Level 4 Year Degree Category Sales Description Do you ...

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Mars

Shopper Marketing Manager

Louisville, CO

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Newell Brands

Manager, Shopper Marketing

Norwalk, CT · On-site

$123K - $169K/yr

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Newell Brands

Manager, Shopper Marketing

Atlanta, GA · On-site

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Everyday Dose Inc.

Shopper Marketing Manager

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and ...

Beyondmeat

Shopper Marketing Manager

El Segundo, CA · On-site

Strategic oversight of Shopper Marketing annual plans,programsand turnkey tools- both at a national level and for specific accounts. * Partnercross-functionallyto developand executetransformative ...

Ryze, Inc.

Director of Shopper Marketing

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

Kenvue

Shopper Marketing & Ecomm Manager

Cave Springs, AR · Hybrid

$124K - $175K/yr

Shopper Marketing & Ecomm Manager What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic ...

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Shopper Marketing information

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How much do shopper marketing jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for shopper marketing in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in shopper marketing roles, and how can they be addressed?

Professionals in Shopper Marketing often encounter the challenge of aligning brand strategies with retailer objectives while creating engaging in-store and digital experiences that drive shopper conversion. Navigating diverse retailer requirements, tight campaign timelines, and shifting consumer behaviors can be demanding. Success in this role requires strong collaboration with sales, category management, and external retail partners, as well as agility in adapting strategies based on real-time insights. Building strong relationships and maintaining open communication channels within cross-functional teams can help address these challenges and deliver effective shopper-focused campaigns.

What are the key skills and qualifications needed to thrive as a shopper marketing professional?

To thrive as a Shopper Marketing professional, you need strong analytical skills, a solid understanding of consumer behavior, and a background in marketing or business. Familiarity with data analytics tools, category management software, and retail point-of-sale systems is typically required. Excellent collaboration, creativity, and communication skills help drive impactful campaigns and foster strong retailer relationships. These skills are vital for developing targeted strategies that influence purchase decisions and maximize brand performance at the point of sale.

What is the difference between Shopper Marketing vs Brand Marketing?

AspectShopper MarketingBrand Marketing
FocusInfluencing purchase decisions at the point of saleBuilding brand awareness and perception
Work EnvironmentRetail stores, point-of-sale, in-store campaignsAdvertising, media, digital platforms
Required SkillsConsumer insights, retail strategies, merchandisingBrand strategy, creative development, media planning

Shopper Marketing concentrates on influencing consumers at the moment of purchase, often within retail environments, while Brand Marketing aims to build overall brand awareness and perception across various channels. Both roles require understanding consumer behavior, but Shopper Marketing is more retail and sales-focused, whereas Brand Marketing emphasizes long-term brand positioning.

What does a shopper marketing do?

A shopper marketing professional develops strategies to influence consumers' purchasing decisions at the point of sale. They analyze consumer behavior, collaborate with retail partners, and create in-store promotions or displays to drive sales and brand awareness. Strong communication skills and knowledge of retail environments are essential for this role.

What does a shopper marketing agency do?

A shopper marketing agency develops strategies to influence consumers at the point of purchase, focusing on in-store displays, promotions, and digital campaigns to drive product sales. Shopper marketing professionals analyze consumer behavior, collaborate with retailers and brands, and often use data analytics and marketing tools to optimize retail experiences.

What is shopper marketing?

Shopper marketing is a strategy that focuses on understanding and influencing the behavior of shoppers throughout their purchasing journey, both in-store and online. It involves creating targeted marketing initiatives and campaigns that appeal directly to consumers at the point of sale or decision-making. The goal is to drive engagement, increase sales, and build brand loyalty by delivering relevant messaging, promotions, and experiences tailored to shoppers’ needs.
More about Shopper Marketing jobs
What cities are hiring for Shopper Marketing jobs? Cities with the most Shopper Marketing job openings:
What are the most commonly searched types of Shopper Marketing jobs? The most popular types of Shopper Marketing jobs are:
What states have the most Shopper Marketing jobs? States with the most job openings for Shopper Marketing jobs include:
What job categories do people searching Shopper Marketing jobs look for? The top searched job categories for Shopper Marketing jobs are:
Shopper Marketing jobs near you
Infographic showing various Shopper Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.

Shopper Marketing Manager

Mars

Manhattan, NY

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

122nd of 434 rated food and drinks producers

Job description

Job Description:

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN and ACANA brands - is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the Scoop - Summary

We are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.

This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.

The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.

We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.

What a typical day looks like:

  • Develop Customer-Specific Shopper Marketing Strategies.Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growthobjectives.

  • Lead Retail Activation Planning & Execution.Design and execute omnichannelshopperactivations across in-store, eCommerce, retail media, andkeyshopper touchpoints to drive conversion.

  • Partner Closely with Sales / Key Account Teams. Act as a strategic business partnertoSales, developing customer-selling stories, retailer-specific programs, andJoint Business Plans (JBPs).

  • Translate Consumer Insights into Shopper Activations.Leverageshopper,consumer, and category insights toidentifypurchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.

  • Lead agency partners &Activation Development.Develop strategic briefs and lead external shopper marketing,creative, and retail mediapartners to build integrated activations that drive shopper conversion.

  • Manage Retail Media & Digital Commerce Integration.Partnerwith retail media, eCommerce, and merchandising teams tobuildintegrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.

  • Oversee Merchandising& PromotionalPrograms.Develop andoptimizepromotions, display strategies, and merchandising initiatives to maximize incremental sales.

  • Measure ROI and Performance Effectiveness.Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.

  • Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.

  • Collaborate Cross-Functionally. Partner with Brand, CategoryManagement, Sales, and Supplyto ensure aligned, scalable,and executable programs.

  • Build Best-in-Class Retailer Relationships.Develop strong relationships with retailer marketingand commercialteamsto unlockshopper activation opportunities,better placements, and joint growth opportunities.

What are we looking for?

  • 10+ years of experiencein CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.

  • Proven experience developing and leading omnichannel shopper marketing programs, integrating in-store, eCommerce, retail media, and digital activation to drive conversion and brand growth.

  • Strong experience integrating shopper marketing into customer business plans, Joint Business Plans (JBPs), innovation launches, and channel growth strategies, with the ability to influence customer and internal commercial agendas.

  • Strong commercial acumen, with the ability to connect shopper activations to business outcomes including revenue growth, incrementality, ROI, TDP gains, velocity, and promotional efficiency.

  • Hands-on experience developing and leading retail media campaigns, withstrongunderstanding of audience strategy, media optimization, attribution, and lower-funnel conversion.

  • Strong analytical and shopper insights capabilities, includingproficiencyin syndicated and retailer data sources such as Nielsen,Circana, panel data, loyalty data, and point-of-sale analytics.

  • Proven ability to lead cross-functional teams, partnering effectively acrossBrand,Salesand Digitalteams to drive alignment and execution.

  • Experience working directly with major US retailers and their marketing/commercial teams, withstrongunderstandingofcustomer-specific activationprinciples.

  • Experience managing shopper marketingbudgetincluding investment planning, allocation, and management.

What can you expect from Champion?

  • Safety:a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

  • Earnings:Salary range from USD$105,000 to USD$144,000, 401k with Company, and donation matching.

  • Industry Competitive Benefits:Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

  • Continuing Education:In House & Online Learning & Development, as well as an Education Assistance Program.

  • Quality:a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

  • Other Perks:Free Bag of Premium Pet Food each month, Free Parking and more!

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience.The total compensation package for this position mayalso include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employee's work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 0.00 - USD 0.00Employment Type: FULL_TIME

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