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Shopper Marketing Manager Jobs (NOW HIRING)

24 Seven Talent

Shopper Marketing Manager

Bentonville, AR · On-site

$84K - $112K/yr

The role collaborates cross-functionally with sales, marketing, revenue growth management, category management, and shopper insights teams. Primary Responsibilities: Lead commercial and bottler ...

24 Seven Talent

Shopper Marketing Manager

Bentonville, AR · On-site

$84K - $112K/yr

The role collaborates cross-functionally with sales, marketing, revenue growth management, category management, and shopper insights teams. Primary Responsibilities: Lead commercial and bottler ...

Banza

Trade & Shopper Marketing Manager

New York, NY · On-site +1

Your Mission: We're looking for a Trade & Shopper Marketing Manager to partner with Sales on trade investment planning and promotional effectiveness while owning digital shopper marketing programs ...

Newell Brands

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Newell Brands

Manager, Shopper Marketing

Atlanta, GA · On-site

The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase. This role partners cross ...

Pim-Brand

Director, Shopper Marketing

Park Ridge, IL · On-site

$190 - $220/hr

... Management to create retailer-specific marketing programs that drive traffic, basket size, and ... shopper marketing initiatives across digital, in-store, and retail media channelsInsights ...

SAMYANG AMERICA INC

Sr Manager, Shopper Marketing

Brea, CA · On-site

$130K - $140K/yr

Samyang America is seeking a commercially driven Senior Manager of Shopper Marketing to lead retailer-specific marketing strategies and drive velocity, sell-out, and in-market performance across key ...

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How much do shopper marketing manager jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for shopper marketing manager in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is a shopper marketing manager?

A Shopper Marketing Manager is a professional responsible for developing and executing marketing strategies aimed at influencing customers at the point of purchase. They collaborate with retailers, sales teams, and brand managers to design in-store promotions, digital campaigns, and merchandising plans that drive sales and enhance the shopper experience. Their work involves analyzing shopper behavior, coordinating with various stakeholders, and measuring the effectiveness of marketing initiatives to optimize results.

What are the key skills and qualifications needed to thrive as a shopper marketing manager?

To thrive as a Shopper Marketing Manager, you need expertise in marketing strategy, consumer insights, and retail channel management, usually supported by a bachelor's degree in marketing or a related field. Familiarity with data analytics tools, CRM platforms, and retail marketing software is typically required. Strong communication, collaboration, and creative problem-solving skills help drive impactful campaigns and foster relationships with stakeholders. These abilities are crucial for effectively influencing shopper behavior, optimizing in-store experiences, and achieving sales growth.

How does a shopper marketing manager typically collaborate with sales and category management teams to drive in-store promotions?

Shopper Marketing Managers work closely with sales and category management teams to align marketing campaigns with retail objectives and category strategies. They coordinate on promotional calendars, analyze shopper data, and co-develop in-store activation plans that support both brand goals and retailer priorities. Regular cross-functional meetings and shared performance metrics ensure all teams are working towards common targets, enabling more effective promotions and a cohesive shopper experience.

What is the difference between Shopper Marketing Manager vs Brand Manager?

AspectShopper Marketing ManagerBrand Manager
Primary FocusDriving in-store and point-of-sale consumer engagementBuilding and maintaining brand identity and strategy
Work EnvironmentRetail, consumer goods, marketing teamsAdvertising agencies, corporate marketing departments
Required SkillsConsumer insights, retail marketing, promotional planningBrand strategy, market research, advertising
Common CertificationsMarketing certifications, retail marketing experienceBrand management certifications, marketing degrees

The Shopper Marketing Manager focuses on engaging consumers at the point of purchase, working closely with retail partners. In contrast, the Brand Manager oversees overall brand strategy and positioning. Both roles require marketing expertise but differ in their target activities and environments.

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Shopper Marketing Manager jobs near you
Infographic showing various Shopper Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.

Shopper Marketing Manager

DUKE CANNON SUPPLY CO

Minneapolis, MN • On-site

Full-time

Medical, Dental, Retirement

Re-posted 28 days ago

Job description

Shopper Marketing Manager 

Duke Cannon Supply Co. is one of the fastest-growing brands in the men’s grooming category. Our mission is to give men the confidence to conquer their day…and smell great doing it.  We love what we do, and we are proud to give back a portion of our profits to the Veteran community via our Duke Cannon Veterans Fund.   

The Shopper Marketing Manager develops and executes shopper marketing strategies that drive conversion, household penetration, and basket size across Duke Cannon’s most strategic customers: Mass (Target, Walmart), Club, and E-commerce (Amazon, retailer.com). This role translates brand strategy into customer-specific in-store and digital experiences — from end-cap displays to A+ Amazon content — partnering closely with Sales, Brand, Creative, and Operations to win the shelf and grow the business at retail. 

PRIMARY RESPONSIBILITIES: 

Shopper Strategy & Annual Planning 

  • Develop annual shopper marketing plans aligned to brand, sales, and category objectives across Mass, Club and E-commerce/Amazon. 

  • Partner with Sales account leads to align shopper activation calendars to key retailer moments (Father’s Day, back-to-school, holiday, New year/New you). 

  • Marketing lead for all retail meeting needs (sizzle reels, surround plans, etc.) 

  • Input into category narratives and joint business plans to support customer line reviews. 

Program Development & Execution 

  • Lead end-to-end execution of shopper programs including, but not limited to, sampling, in-aisle signage, and POP. 

  • Manage retailer-specific creative briefs and oversee production with the internal creative team. 

  • Build and oversee the agency executing digital shopper programs across retailer media networks: Roundel (Target), Walmart Connect and Amazon.  

  • Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the marketplace specialist to deploy assets.  

  • Develop test-and-learn frameworks for new channels, formats, and retailers. 

  • Own the relationship with key affiliate partners like ibotta & Fetch.  

Budget & Vendor Management 

  • Own the shopper marketing budget across assigned channels, including forecasting, accruals, invoice management, quarterly reconciliation and work with sales to have line of sight to Vendor income.  

  • Manage external vendors (sampling partners, retailer media agency, etc.) with clear scopes, timelines, and performance expectations. 

Insights & Performance 

  • Define program KPIs (incremental lift, ROAS, share gain, velocity, repeat rate) and lead post-program performance reviews. 

  • Recommend and gain alignment on retail media KPI’s and in year optimizations.  

  • Translate complex data into clear, action-oriented recommendations for cross-functional leadership. 

Cross-Functional Leadership 

  • Serve as the primary marketing liaison to Sales for key accounts; participate in customer line reviews and top-to-tops as needed. 

  • Collaborate with Brand, Creative, Trade, Sales Operations, and Supply Chain to ensure programs are strategic, on-brand, and operationally feasible. 

  • Champion the shopper's voice in brand and innovation discussions. 

QUALIFICATIONS: 

Required 

  • Bachelor’s degree in Marketing, Business, Communications, or related field. 

  • 5-7 years of CPG shopper marketing or customer marketing experience.  

  • Direct experience activating with Target and Walmart. Experience with Club and Amazon is a plus. 

  • Working knowledge of retailer media networks, media KPI’s, in-store programming production cycles, and digital shelf optimization. 

  • Experience overseeing a retail media agency.  

  • Demonstrated budget management and project management skills with multiple workstreams in flight. 

  • Strong communication skills — able to influence cross-functional partners and external retailer stakeholders. 

  • Proficiency in Microsoft Excel and PowerPoint; comfort with syndicated data tools and project management software. 

Preferred 

  • Experience in personal care, HBA, men’s grooming, or another adjacent category. 

  • Track record with growing or challenger brands in big box or club retail. 

  • Hands-on experience with Roundel, Walmart Connect, or Amazon Ads. 

  • Familiarity with Luminate, Amazon Brand Analytics, or Circana / Nielsen. 

Work Environment & Physical Requirements 

  • Hybrid: Remote on Monday & Friday, In-office Tues – Thursday at Duke Cannon HQ in Minneapolis, MN.  

  • Travel of approximately 15–20% to retailer headquarters (Minneapolis, Bentonville, Seattle), store visits, and industry events. 

  • Occasional lifting (up to 25 lbs) for in-store visits and display reviews. 

COMPANY CULTURE 

Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued.  We work hard, but we value flexibility as well.  We have an informal culture with an emphasis on having fun (its’ just soap), though we have the most fun when we win (who doesn’t?!)  The company’s leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.   

Duke Cannon Supply Co.’s Main Lodge (aka the office) is in Minneapolis’ North Loop, one of the city’s most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music and Major League Baseball just steps away.  Our building is proud to have a decent gym with showers and towels, bike storage, plenty of coffee, and mediocre heating. 

SALARY AND BENEFITS 

Duke Cannon offers a competitive market salary and bonus based on role and professional experience. The salary range for this position is $95,000-105,000. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend.  We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics….there are also plenty of impromptu happy hours if you don’t have to rush home to get the kids ready for hockey practice. 

Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  

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