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Shopper Marketing Manager Jobs (NOW HIRING)

Agri-Mark

Shopper Marketing Manager

Waitsfield, VT · Hybrid

$70K - $75K/hr

The Shopper Marketing Manager will play a critical role in driving brand performance across key retail channels by owning core shopper marketing capabilities while supporting broader program ...

Everyday Dose Inc.

Shopper Marketing Manager

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and ...

Beyondmeat

Shopper Marketing Manager

El Segundo, CA · On-site

Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes * Manage business metrics (sales,share, revenue, space ...

GoMacro

Shopper Marketing Manager

Minneapolis, MN · On-site +1

This Shopper Marketing Manager drives brand growth at the point of purchase by developing and executing retailer-specific marketing programs that convert shoppers into buyers. This role bridges brand ...

trü frü

Shopper Marketing Manager

Salt Lake City, UT · On-site

As the Shopper Marketing Manager , you will be the expert on Retail Media and eCommerce marketing strategies. You will be responsible for setting and executing strategies to accelerate trü frü ...

Beyond Meat

Shopper Marketing Manager

El Segundo, CA · On-site

We are looking for a Shopper Marketing Manager who will develop and execute best-in-class retail programs linking brand and sales objectives. This role will provide thought leadership and project ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · Hybrid

Company Description The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · On-site

$85K - $128K/yr

The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red Bull's shopper ...

Bobrick

$102K - $115K/yr

Reporting to the Marketing Communications Director, the Associate Shopper Marketing Manager will collaborate cross-functionally with Sales, Product Management, and external partners to drive ...

swirecc

Manager, Shopper Marketing

Draper, UT

The Shopper Marketing Manager utilizesdata insights and market trends to create compelling shopper experiences and drive targeted business growth for Swire Coca-Cola and our partner retailers.

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Shopper Marketing Manager information

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How much do shopper marketing manager jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for shopper marketing manager in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is the difference between Shopper Marketing Manager vs Brand Manager?

AspectShopper Marketing ManagerBrand Manager
Primary FocusDriving in-store and point-of-sale consumer engagementBuilding and maintaining brand identity and strategy
Work EnvironmentRetail, consumer goods, marketing teamsAdvertising agencies, corporate marketing departments
Required SkillsConsumer insights, retail marketing, promotional planningBrand strategy, market research, advertising
Common CertificationsMarketing certifications, retail marketing experienceBrand management certifications, marketing degrees

The Shopper Marketing Manager focuses on engaging consumers at the point of purchase, working closely with retail partners. In contrast, the Brand Manager oversees overall brand strategy and positioning. Both roles require marketing expertise but differ in their target activities and environments.

What are the key skills and qualifications needed to thrive as a Shopper Marketing Manager, and why are they important?

To thrive as a Shopper Marketing Manager, you need expertise in marketing strategy, consumer insights, and retail channel management, usually supported by a bachelor's degree in marketing or a related field. Familiarity with data analytics tools, CRM platforms, and retail marketing software is typically required. Strong communication, collaboration, and creative problem-solving skills help drive impactful campaigns and foster relationships with stakeholders. These abilities are crucial for effectively influencing shopper behavior, optimizing in-store experiences, and achieving sales growth.

What is a Shopper Marketing Manager?

A Shopper Marketing Manager is a professional responsible for developing and executing marketing strategies aimed at influencing customers at the point of purchase. They collaborate with retailers, sales teams, and brand managers to design in-store promotions, digital campaigns, and merchandising plans that drive sales and enhance the shopper experience. Their work involves analyzing shopper behavior, coordinating with various stakeholders, and measuring the effectiveness of marketing initiatives to optimize results.

How does a Shopper Marketing Manager typically collaborate with sales and category management teams to drive in-store promotions?

Shopper Marketing Managers work closely with sales and category management teams to align marketing campaigns with retail objectives and category strategies. They coordinate on promotional calendars, analyze shopper data, and co-develop in-store activation plans that support both brand goals and retailer priorities. Regular cross-functional meetings and shared performance metrics ensure all teams are working towards common targets, enabling more effective promotions and a cohesive shopper experience.
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Shopper Marketing Manager jobs near you

Shopper Marketing Manager

Agri-Mark/Cabot Creamery

Waitsfield, VT • On-site

$70/hr

Full-time

Posted 6 days ago

Job description

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.
Cabot Creamery achieved B Corp certification in 2012 and became the world's first dairy co-op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.
The salary Range for this position is $70-75k
We offer a hybrid workplace with three days onsite in our corporate office-Tuesday through Thursday in Waitsfield, VT.
The Shopper Marketing Manager will play a critical role in driving brand performance across key retail channels by owning core shopper marketing capabilities while supporting broader program execution. You will be responsible for managing the digital shelf, coupon and promotional tools, budget stewardship, and agency workflows, while also gaining hands-on exposure to the execution of omnichannel shopper marketing programs.
Please be both detail-oriented and collaborative, with a strong operational mindset and a desire to develop deeper expertise in shopper marketing strategy and execution.
What you'll be doing:
Core Responsibilities
Digital Shelf Management
  • Own and optimize digital shelf presence across key retail partners and e-commerce platforms
  • Partner with internal teams and agencies to ensure product content is accurate, optimized, and aligned with brand standards
  • Monitor digital shelf KPIs (e.g., content compliance, search, ratings & reviews) and recommend optimizations

Coupon & Promotional Management
  • Manage coupon strategy and execution across digital and retailer platforms
  • Coordinate with internal stakeholders and external partners to ensure timely setup, testing, and deployment
  • Track redemption performance and support post-promotion analysis

Budget Management & Tracking
  • Own shopper marketing budget tracking, forecasting, and reconciliation
  • Ensure accurate accruals, invoices, and agency billing
  • Provide regular budget updates and reporting to stakeholders

Agency & Internal Workflow Support
  • Act as a key point of coordination between agencies and internal teams
  • Manage timelines, deliverables, creative trafficking, and approvals
  • Support briefing processes and ensure projects stay on track and on budget

Shopper Marketing Program Exposure & Execution
In addition to core responsibilities, this role will have opportunities to:
  • Support execution of key shopper marketing programs across in-store, digital, and omnichannel touchpoints
  • Assist with retailer-specific initiatives and other activations
  • Participate in campaign wrap-ups and performance evaluations
  • Gain exposure to shopper insights, media planning, and retail execution best practices

What we are seeking:
  • Bachelor's degree in Marketing, Business, or related field
  • 3-6 years of experience in shopper marketing, brand marketing, retail marketing, or a related discipline
  • Experience working with agencies and cross-functional internal teams
  • Strong organizational and project management skills
  • Comfort managing budgets, timelines, and multiple workstreams simultaneously
  • Proficiency in Microsoft Office (Excel, PowerPoint); experience with retailer platforms and campaign management tools is a plus

Key Skills & Attributes
  • Detail-oriented with strong follow-through
  • Collaborative and comfortable managing cross-functional relationships
  • Experience navigating fast-paced, deadline-driven environments
  • Analytical mindset with interest in performance measurement
  • Desire to grow and deepen shopper marketing expertise

Agri-Mark is an equal opportunity employer. The company is committed to the fundamental principle of equal opportunity and equal treatment for every qualified prospective and current employee. The company does not discriminate or allow discrimination on the basis of race (including traits historically associated with race including hair texture and protective hairstyles), color, religion, ancestry, national origin, citizenship, genetic information, sex (including pregnancy or pregnancy-related conditions), sexual orientation, gender identity, place of birth, crime victim status, age, physical or mental disability, a positive result from an HIV-related blood test, military or veteran status, or any other classification protected under applicable federal and/or state law.
Agri-Mark complies with all federal, state, and local laws and regulations.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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