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Shopper Marketing Manager Jobs (NOW HIRING)

Mars

Shopper Marketing Manager

Manhattan, NY · On-site

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Mars

Shopper Marketing Manager

Franklin, TN · On-site

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Mars

Shopper Marketing Manager

Louisville, CO · On-site

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Mars

Shopper Marketing Manager

Louisville, CO

We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning ...

Everyday Dose Inc.

Shopper Marketing Manager

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and ...

Agri-Mark

Shopper Marketing Manager

Waitsfield, VT · Hybrid

$70K - $75K/hr

The Shopper Marketing Manager will play a critical role in driving brand performance across key retail channels by owning core shopper marketing capabilities while supporting broader program ...

GoMacro

Shopper Marketing Manager

Minneapolis, MN · On-site +1

This Shopper Marketing Manager drives brand growth at the point of purchase by developing and executing retailer-specific marketing programs that convert shoppers into buyers. This role bridges brand ...

Beyondmeat

Shopper Marketing Manager

El Segundo, CA · On-site

Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes * Manage business metrics (sales,share, revenue, space ...

Beyond Meat

Shopper Marketing Manager

El Segundo, CA · On-site

We are looking for a Shopper Marketing Manager who will develop and execute best-in-class retail programs linking brand and sales objectives. This role will provide thought leadership and project ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · Hybrid

Company Description The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · On-site

$85K - $128K/yr

The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red Bull's shopper ...

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Shopper Marketing Manager information

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How much do shopper marketing manager jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for shopper marketing manager in the United States is $39.57, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $40.87 per hour, depending on experience, location, and employer.

What is the difference between Shopper Marketing Manager vs Brand Manager?

AspectShopper Marketing ManagerBrand Manager
Primary FocusDriving in-store and point-of-sale consumer engagementBuilding and maintaining brand identity and strategy
Work EnvironmentRetail, consumer goods, marketing teamsAdvertising agencies, corporate marketing departments
Required SkillsConsumer insights, retail marketing, promotional planningBrand strategy, market research, advertising
Common CertificationsMarketing certifications, retail marketing experienceBrand management certifications, marketing degrees

The Shopper Marketing Manager focuses on engaging consumers at the point of purchase, working closely with retail partners. In contrast, the Brand Manager oversees overall brand strategy and positioning. Both roles require marketing expertise but differ in their target activities and environments.

What are the key skills and qualifications needed to thrive as a Shopper Marketing Manager, and why are they important?

To thrive as a Shopper Marketing Manager, you need expertise in marketing strategy, consumer insights, and retail channel management, usually supported by a bachelor's degree in marketing or a related field. Familiarity with data analytics tools, CRM platforms, and retail marketing software is typically required. Strong communication, collaboration, and creative problem-solving skills help drive impactful campaigns and foster relationships with stakeholders. These abilities are crucial for effectively influencing shopper behavior, optimizing in-store experiences, and achieving sales growth.

What is a Shopper Marketing Manager?

A Shopper Marketing Manager is a professional responsible for developing and executing marketing strategies aimed at influencing customers at the point of purchase. They collaborate with retailers, sales teams, and brand managers to design in-store promotions, digital campaigns, and merchandising plans that drive sales and enhance the shopper experience. Their work involves analyzing shopper behavior, coordinating with various stakeholders, and measuring the effectiveness of marketing initiatives to optimize results.

How does a Shopper Marketing Manager typically collaborate with sales and category management teams to drive in-store promotions?

Shopper Marketing Managers work closely with sales and category management teams to align marketing campaigns with retail objectives and category strategies. They coordinate on promotional calendars, analyze shopper data, and co-develop in-store activation plans that support both brand goals and retailer priorities. Regular cross-functional meetings and shared performance metrics ensure all teams are working towards common targets, enabling more effective promotions and a cohesive shopper experience.
More about Shopper Marketing Manager jobs
What cities are hiring for Shopper Marketing Manager jobs? Cities with the most Shopper Marketing Manager job openings:
What are the most commonly searched types of Shopper Marketing jobs? The most popular types of Shopper Marketing jobs are:
Who are the top companies hiring for Shopper Marketing Manager jobs? The top employers for Shopper Marketing Manager jobs are:
What states have the most Shopper Marketing Manager jobs? States with the most job openings for Shopper Marketing Manager jobs include:
What job categories do people searching Shopper Marketing Manager jobs look for? The top searched job categories for Shopper Marketing Manager jobs are:
Shopper Marketing Manager jobs near you
Infographic showing various Shopper Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $82,311 per year, or $39.6 per hour.
Shopper Marketing Manager

Shopper Marketing Manager

Mars

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

111th of 395 rated food and drinks producers

Job description

Job Description:

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN and ACANA brands - is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the Scoop - Summary

We are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.

This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.

The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.

We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.

What a typical day looks like:

  • Develop Customer-Specific Shopper Marketing Strategies.Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growthobjectives.

  • Lead Retail Activation Planning & Execution.Design and execute omnichannelshopperactivations across in-store, eCommerce, retail media, andkeyshopper touchpoints to drive conversion.

  • Partner Closely with Sales / Key Account Teams. Act as a strategic business partnertoSales, developing customer-selling stories, retailer-specific programs, andJoint Business Plans (JBPs).

  • Translate Consumer Insights into Shopper Activations.Leverageshopper,consumer, and category insights toidentifypurchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.

  • Lead agency partners &Activation Development.Develop strategic briefs and lead external shopper marketing,creative, and retail mediapartners to build integrated activations that drive shopper conversion.

  • Manage Retail Media & Digital Commerce Integration.Partnerwith retail media, eCommerce, and merchandising teams tobuildintegrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.

  • Oversee Merchandising& PromotionalPrograms.Develop andoptimizepromotions, display strategies, and merchandising initiatives to maximize incremental sales.

  • Measure ROI and Performance Effectiveness.Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.

  • Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.

  • Collaborate Cross-Functionally. Partner with Brand, CategoryManagement, Sales, and Supplyto ensure aligned, scalable,and executable programs.

  • Build Best-in-Class Retailer Relationships.Develop strong relationships with retailer marketingand commercialteamsto unlockshopper activation opportunities,better placements, and joint growth opportunities.

What are we looking for?

  • 10+ years of experiencein CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.

  • Proven experience developing and leading omnichannel shopper marketing programs, integrating in-store, eCommerce, retail media, and digital activation to drive conversion and brand growth.

  • Strong experience integrating shopper marketing into customer business plans, Joint Business Plans (JBPs), innovation launches, and channel growth strategies, with the ability to influence customer and internal commercial agendas.

  • Strong commercial acumen, with the ability to connect shopper activations to business outcomes including revenue growth, incrementality, ROI, TDP gains, velocity, and promotional efficiency.

  • Hands-on experience developing and leading retail media campaigns, withstrongunderstanding of audience strategy, media optimization, attribution, and lower-funnel conversion.

  • Strong analytical and shopper insights capabilities, includingproficiencyin syndicated and retailer data sources such as Nielsen,Circana, panel data, loyalty data, and point-of-sale analytics.

  • Proven ability to lead cross-functional teams, partnering effectively acrossBrand,Salesand Digitalteams to drive alignment and execution.

  • Experience working directly with major US retailers and their marketing/commercial teams, withstrongunderstandingofcustomer-specific activationprinciples.

  • Experience managing shopper marketingbudgetincluding investment planning, allocation, and management.

What can you expect from Champion?

  • Safety:a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

  • Earnings:Salary range from USD$105,000 to USD$144,000, 401k with Company, and donation matching.

  • Industry Competitive Benefits:Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

  • Continuing Education:In House & Online Learning & Development, as well as an Education Assistance Program.

  • Quality:a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

  • Other Perks:Free Bag of Premium Pet Food each month, Free Parking and more!

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience.The total compensation package for this position mayalso include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employee's work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 0.00 - USD 0.00Employment Type: FULL_TIME

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