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$11

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$43

How much do shopper insights jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for shopper insights in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What job makes $10,000 a month without a degree?

In the field of shopper insights, high earnings of $10,000 or more per month are uncommon without specialized skills or experience. Typically, roles in data analysis, market research, or consulting within this area require relevant training or certifications, and income levels vary based on experience, location, and company size.

How to get into consumer insights jobs?

To enter consumer insights roles, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level positions in market research can also be valuable. Developing skills in consumer behavior, research methodologies, and data interpretation helps improve job prospects in this field.

What is the difference between Shopper Insights vs Market Research Analyst?

AspectShopper InsightsMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in consumer behaviorBachelor's in Marketing, Business, Statistics, or related; analytical skills
Work EnvironmentRetailers, consumer goods companies, market research firmsResearch firms, corporations, consulting agencies
Employer & Industry UsageFocuses on understanding shopper behavior to optimize retail strategiesAnalyzes market trends and consumer data to inform business decisions

Shopper Insights professionals specialize in understanding consumer shopping behaviors to improve retail strategies, often working directly with retailers and consumer goods companies. Market Research Analysts analyze broader market trends and consumer data to guide overall business decisions. While both roles require analytical skills and similar educational backgrounds, Shopper Insights focuses more on in-store and shopping behavior, whereas Market Research Analysts have a wider scope including product and industry trends.

What are Shopper Insights?

Shopper Insights refer to the analysis and understanding of consumer behavior, motivations, and preferences at various points along the shopping journey. Professionals in this field gather and interpret data from multiple sources, such as sales data, in-store observations, and consumer surveys, to help retailers and brands optimize marketing, merchandising, and product placement strategies. The goal is to enhance the shopping experience, increase sales, and build stronger customer loyalty by making data-driven decisions that resonate with shoppers.

Who pays the most for personal shoppers?

Personal shoppers working for luxury retail brands or high-end department stores tend to earn the highest wages, often supplemented with commissions or bonuses. Experienced personal shoppers with specialized skills or certifications can also command higher pay, especially in affluent markets or exclusive environments.

What are the key skills and qualifications needed to thrive as a Shopper Insights professional, and why are they important?

To thrive as a Shopper Insights professional, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Nielsen, IRI, and survey tools, as well as advanced Excel or statistical software, is highly valuable. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are crucial for uncovering shopper trends and driving strategies that enhance sales and customer engagement.

How does a Shopper Insights professional typically collaborate with marketing and sales teams to drive business decisions?

Shopper Insights professionals work closely with both marketing and sales teams by analyzing consumer purchasing behaviors and sharing actionable insights. They often present key findings through reports and presentations, helping teams tailor campaigns, optimize product placements, and refine promotional strategies. This collaboration ensures that business decisions are data-driven and aligned with real shopper needs, fostering a more effective go-to-market approach. Regular cross-functional meetings and workshops are common to ensure alignment and maximize the impact of insights.

What is a shopper insight?

A shopper insight is a deep understanding of consumer behaviors, preferences, and motivations related to purchasing decisions. In shopper insights roles, professionals analyze data from surveys, sales, and shopping patterns to help companies optimize marketing strategies and improve product placement. Skills in data analysis and consumer research are essential for this position.
More about Shopper Insights jobs
What are the most commonly searched types of Shopper Insights jobs? The most popular types of Shopper Insights jobs are:
What states have the most Shopper Insights jobs? States with the most job openings for Shopper Insights jobs include:
What job categories do people searching Shopper Insights jobs look for? The top searched job categories for Shopper Insights jobs are:
Infographic showing various Shopper Insights job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 36% Full Time, 37% Part Time, and 25% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.
Senior Shopper Insights Manager

Senior Shopper Insights Manager

Reynolds Consumer Products

Bentonville, AR • On-site

$127K - $185K/yr

Full-time

Posted 26 days ago

Reynolds Consumer Products rating

6.9

Company rating: 6.9 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

Job description

Overview

Join Reynolds Consumer Products...and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization.  If you are looking to build a strong career, we have an opportunity for you! We are searching for a Senior Shopper Insights Manager to join our team in Bentonville.

Responsibilities

Your Role:

The Senior Shopper Insights Manager is a senior leader responsible for owning the shopper insights strategy for the Mass channel. This role anticipates shopper and retailer shifts, translates insights into clear strategic recommendations, and influences decisions across Sales, Business Units, eCommerce, and Analytics. The role operates with a high degree of autonomy and visibility, serving as the senior shopper insights thought leader for the Mass channel and assigned categories.

You will have the opportunity to Make Great Things Happen!

  • Anticipate emerging shopper, retailer and channel shifts and proactively frame implications for category growth, assortment and activation.
  • Lead the development and ongoing evolution of the shopper insights roadmap for assigned retailers and channels, ensuring alignment to category growth objectives and retailer strategies.
  • Prioritize insights initiatives based on business impact, timing and strategic relevance.
  • Ensure insights are forward-looking, decision-oriented and clearly tied to business outcomes.
  • Serve as the senior shopper insights lead in Mass channel engagements, shaping the narrative and influencing retailer decision-making through insight-led storytelling.
  • Lead insight-based discussions in customer-facing meetings, JBPs and category reviews.
  • Act as a thought leader across the BUs, Sales, eCommerce and Analytics by translating insights into clear implications, tradeoffs and recommendations.
  • Use insights to inform innovation, assortment expansion and new activation strategies.
  • Frame opportunities with clear business rationale, risks, and upside potential.
  • Provide clear point-of-view recommendations and make insight-based calls when tradeoffs exist.
  • Demonstrate managerial courage by elevating risks, challenging assumptions, and advocating for the strongest shopper-led solutions.

You will love it here if...

  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities
Qualifications

We need you to have:

  • BA/BS degree in Sales, Marketing, Finance or related field
  • 6+ years of experience in Shopper/Consumer Insights, Category Management, or Analytics within a CPG, brokerage, or similar environment
  • Proficient in MS Office
  • Deep understanding of Mass channel shopper behavior, retail dynamics, and category decision drivers; strong command of how insights inform assortment, pricing, activation, and growth strategy.
  • Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI.
  • Demonstrated experience leading, coaching, and developing teams; able to prioritize through others, challenge assumptions, and influence senior stakeholders with managerial courage.

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary RangeUSD $127,700.00 - USD $185,150.00 /ABonus EligibilityRole is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.Employment Type: FULL_TIME

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