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Shopper Insights Jobs (NOW HIRING)

Reynolds Consumer Products

Shopper Insights Manager

$111K - $160K/yr

As a Shopper Insights Manager, you will be responsible for owning and delivering shopper insights workstreams for assigned retailers, channels, and categories. This role translates shopper data and ...

Reynolds Consumer Products

Shopper Insights Manager

$111K - $160K/yr

As a Shopper Insights Manager, you will be responsible for owning and delivering shopper insights workstreams for assigned retailers, channels, and categories. This role translates shopper data and ...

Constellation Brands

Manager, Shopper Insights

Chicago, IL · Remote

$113K - $177K/yr

Position Summary The Manager, Shopper Insights is a seasoned market research professional that serves as a navigator of the omnichannel marketplace and champion for our current and future shoppers ...

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Shopper Insights information

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$11

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$43

How much do shopper insights jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for shopper insights in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What is the difference between Shopper Insights vs Market Research Analyst?

AspectShopper InsightsMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in consumer behaviorBachelor's in Marketing, Business, Statistics, or related; analytical skills
Work EnvironmentRetailers, consumer goods companies, market research firmsResearch firms, corporations, consulting agencies
Employer & Industry UsageFocuses on understanding shopper behavior to optimize retail strategiesAnalyzes market trends and consumer data to inform business decisions

Shopper Insights professionals specialize in understanding consumer shopping behaviors to improve retail strategies, often working directly with retailers and consumer goods companies. Market Research Analysts analyze broader market trends and consumer data to guide overall business decisions. While both roles require analytical skills and similar educational backgrounds, Shopper Insights focuses more on in-store and shopping behavior, whereas Market Research Analysts have a wider scope including product and industry trends.

What is a shopper insights professional?

Shopper Insights refer to the analysis and understanding of consumer behavior, motivations, and preferences at various points along the shopping journey. Professionals in this field gather and interpret data from multiple sources, such as sales data, in-store observations, and consumer surveys, to help retailers and brands optimize marketing, merchandising, and product placement strategies. The goal is to enhance the shopping experience, increase sales, and build stronger customer loyalty by making data-driven decisions that resonate with shoppers.

What are the key skills and qualifications needed to thrive as a shopper insights professional?

To thrive as a Shopper Insights professional, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Nielsen, IRI, and survey tools, as well as advanced Excel or statistical software, is highly valuable. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are crucial for uncovering shopper trends and driving strategies that enhance sales and customer engagement.

How does a shopper insights professional typically collaborate with marketing and sales teams to drive business decisions?

Shopper Insights professionals work closely with both marketing and sales teams by analyzing consumer purchasing behaviors and sharing actionable insights. They often present key findings through reports and presentations, helping teams tailor campaigns, optimize product placements, and refine promotional strategies. This collaboration ensures that business decisions are data-driven and aligned with real shopper needs, fostering a more effective go-to-market approach. Regular cross-functional meetings and workshops are common to ensure alignment and maximize the impact of insights.
More about Shopper Insights jobs
What are the most commonly searched types of Shopper Insights jobs? The most popular types of Shopper Insights jobs are:
What states have the most Shopper Insights jobs? States with the most job openings for Shopper Insights jobs include:
What job categories do people searching Shopper Insights jobs look for? The top searched job categories for Shopper Insights jobs are:
Infographic showing various Shopper Insights job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, 4% Part Time, and 2% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Shopper Insights Manager

Reynolds Consumer Products

Remote

$111K - $160K/yr

Full-time

Posted 20 days ago

Reynolds Consumer Products rating

6.5

Company rating: 6.5 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

Job description

Overview
Join Reynolds Consumer Products...and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Shopper Insights Manager to join our team. This position is remote.
Responsibilities
Your Role:
As a Shopper Insights Manager, you will be responsible for owning and delivering shopper insights workstreams for assigned retailers, channels, and categories. This role translates shopper data and insights into clear, actionable recommendations that support category growth, assortment, and activation decisions. The role partners closely with Sales, Category Management, Business Units, eCommerce, and Analytics to ensure insights are delivered on time, in full, and with clear business implications.
You will have the opportunity to Make Great Things Happen!
  • Own and execute defined shopper insights workstreams for assigned retailers, channels, and categories, delivering insights end-to-end from problem definition through recommendation.
  • Translate shopper and retailer data into clear, actionable insights that inform category strategy, assortment, pricing, activation, and growth decisions.
  • Manage the development and execution of shopper insights plans and roadmaps for assigned accounts, ensuring alignment to category and retailer priorities.
  • Prioritize insights deliverables based on business needs, timelines, and impact, with guidance from senior leadership.
  • Serve as a shopper insights partner in customer-facing engagements, including category reviews, JBPs, and retailer meetings, supporting insight-led storytelling and discussion.
  • Present insights clearly and confidently to internal stakeholders and retail partners, tailoring messaging to the audience and decision context.
  • Partner cross-functionally with Sales, Category Management, Business Units, eCommerce, and Analytics to ensure insights are integrated into commercial plans.
  • Identify emerging shopper trends and performance signals, flagging risks and opportunities for further exploration.
  • Use insights to support innovation, assortment changes, and activation strategies, providing clear implications and recommendations.
  • Ensure insights outputs are accurate, timely, and decision-oriented, with strong attention to detail and data integrity.
  • Manage multiple projects and timelines simultaneously, acting as project manager for assigned initiatives.
  • Continuously improve processes, tools, and ways of working to increase efficiency and impact of insights delivery.

You will love it here if...
  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities

Qualifications
We need you to have:
  • BA/BS degree in Sales, Marketing, Finance or related field
  • 3+ years of related professional Shopper Insights, Consumer Insights, Category Management/Analytical role in a CPG company or brokerage firm
  • Proficient in MS Office.
  • Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI.
  • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
  • Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers

Want to know more? Check out our website or connect with us on LinkedIn!
Apply today to join a fast-growing innovative company!
Not a good fit but know someone who is? Please refer them!
Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.
No recruiter calls or emails please.
RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.
Posted Salary Range
USD $111,000.00 - USD $160,950.00 /A
Bonus Eligibility
Role is eligible for 14% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

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