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Shopper Insights Jobs (NOW HIRING)

Henkel

Mgr. Category Shopper Insights

Bentonville, AR · On-site

$140K - $165K/yr

Analytics & Insights * Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities. * Develop compelling, insight-driven selling stories and executive ...

PepsiCo

Walmart Shopper Behavior Sr Manager

Rogers, AR · On-site

$123K - $206K/yr

Define shopper growth insights and store-level opportunities across events, innovation, assortment, and related priorities through tools and capabilities developed by the broader team. * Partner ...

PepsiCo

Walmart Shopper Behavior Sr Manager

Rogers, AR · On-site

$123K - $206K/yr

Define shopper growth insights and store-level opportunities across events, innovation, assortment, and related priorities through tools and capabilities developed by the broader team. * Partner ...

PepsiCo

Walmart Shopper Behavior Sr Manager

Rogers, AR · On-site

$123K - $206K/yr

Define shopper growth insights and store-level opportunities across events, innovation, assortment, and related priorities through tools and capabilities developed by the broader team. * Partner ...

Crayola

Shopper & Category Insight Analyst

Easton, PA · On-site

Shopper & Category Insights Analyst, Easton, PA GENERAL SUMMARY: Serves as the analytical engine of the Commercial Voice, responsible for gathering, integrating, and analyzing shopper, category, and ...

Crayola

Shopper & Category Insight Analyst

Easton, PA · On-site

Shopper & Category Insights Analyst, Easton, PA GENERAL SUMMARY: Serves as the analytical engine of the Commercial Voice, responsible for gathering, integrating, and analyzing shopper, category, and ...

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Shopper Insights information

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$11

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How much do shopper insights jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for shopper insights in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What is the difference between Shopper Insights vs Market Research Analyst?

AspectShopper InsightsMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in consumer behaviorBachelor's in Marketing, Business, Statistics, or related; analytical skills
Work EnvironmentRetailers, consumer goods companies, market research firmsResearch firms, corporations, consulting agencies
Employer & Industry UsageFocuses on understanding shopper behavior to optimize retail strategiesAnalyzes market trends and consumer data to inform business decisions

Shopper Insights professionals specialize in understanding consumer shopping behaviors to improve retail strategies, often working directly with retailers and consumer goods companies. Market Research Analysts analyze broader market trends and consumer data to guide overall business decisions. While both roles require analytical skills and similar educational backgrounds, Shopper Insights focuses more on in-store and shopping behavior, whereas Market Research Analysts have a wider scope including product and industry trends.

What is a shopper insights professional?

Shopper Insights refer to the analysis and understanding of consumer behavior, motivations, and preferences at various points along the shopping journey. Professionals in this field gather and interpret data from multiple sources, such as sales data, in-store observations, and consumer surveys, to help retailers and brands optimize marketing, merchandising, and product placement strategies. The goal is to enhance the shopping experience, increase sales, and build stronger customer loyalty by making data-driven decisions that resonate with shoppers.

What are the key skills and qualifications needed to thrive as a shopper insights professional?

To thrive as a Shopper Insights professional, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Nielsen, IRI, and survey tools, as well as advanced Excel or statistical software, is highly valuable. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are crucial for uncovering shopper trends and driving strategies that enhance sales and customer engagement.

How does a shopper insights professional typically collaborate with marketing and sales teams to drive business decisions?

Shopper Insights professionals work closely with both marketing and sales teams by analyzing consumer purchasing behaviors and sharing actionable insights. They often present key findings through reports and presentations, helping teams tailor campaigns, optimize product placements, and refine promotional strategies. This collaboration ensures that business decisions are data-driven and aligned with real shopper needs, fostering a more effective go-to-market approach. Regular cross-functional meetings and workshops are common to ensure alignment and maximize the impact of insights.
More about Shopper Insights jobs
What are the most commonly searched types of Shopper Insights jobs? The most popular types of Shopper Insights jobs are:
What states have the most Shopper Insights jobs? States with the most job openings for Shopper Insights jobs include:
What job categories do people searching Shopper Insights jobs look for? The top searched job categories for Shopper Insights jobs are:
Infographic showing various Shopper Insights job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Mgr. Category Shopper Insights

Henkel

Bentonville, AR • On-site

$140K - $165K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Henkel rating

8.4

Company rating: 8.4 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

25th of 100 rated chemical manufacturers

Job description

About this Position
At Henkel, you'll be part of an organization that's shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you'll have countless opportunities to explore newpaths and grow.
This position is with our Consumer Brands business unit - where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.
Dare to learn new skills, advance inyour career and make an impact at Henkel.
What you'll do
Total Category Management
  • Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
  • Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data.
  • Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
  • Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders.
  • Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities.

Analytics & Insights
  • Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities.
  • Develop compelling, insight-driven selling stories and executive presentations.
  • Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction.
  • Build dashboards and performance scorecards to monitor key category and business metrics.

Digital Shelf & Digital Analysis
  • Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion.
  • Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends.
  • Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies.
  • Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth.

Innovation & Commercialization
  • Assess category opportunities for innovation, line extensions, and new product launches.
  • Develop customer sell-in strategies supported by category insights and financial analysis.
  • Measure post-launch performance and recommend optimization opportunities.

Cross-Functional Leadership
  • Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
  • Support annual planning, forecasting, customer planning, and strategic initiatives.
  • Influence key stakeholders through data-driven recommendations and collaborative leadership.
What makes you a good fit
  • Total Category Management
  • Strategic Thinking
  • Business Acumen
  • Customer & Shopper Insights
  • Consumer Insights
  • Digital Shelf Optimization
  • Digital & eCommerce Analytics
  • Omnichannel Strategy
  • Data Analytics & Visualization
  • Category Storytelling
  • Executive Communication
  • Cross-Functional Collaboration
  • Financial Analysis
  • Project Management
  • Influence & Relationship Management
  • Innovation Commercialization
  • Continuous Improvement
Some benefitss of joining Henkel
  • Health Insurance: affordableplans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time offincluding sick, vacation, holiday and volunteer time, flexible & hybridwork policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching,employee share plan with voluntary investment and Henkel matching shares,annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week genderneutral parental leave (up to 20 weeks for parents giving birth), fertilitysupport, adoption & surrogacy reimbursement, discounted child and elderlycare, and scholarships
  • Career Growth: diverse nationaland international growth opportunities, access to thousands of skillsdevelopment courses, and tuition reimbursement

The salary rangefor this role is $140,000.00 and $165,000.00. This range represents the good-faith minimumand maximum wages the Company reasonably expects to offer for this role at thetime of posting. In addition to base salary, this position may be eligiblefor incentive pay or other forms of compensation, as applicable. TheCompany also offers a comprehensive benefits package as described above. Actualcompensation will be based on factors such as the candidate's skills,experience, education, training, and work location. This posting is intended tocomply with all applicable state and local pay transparency laws.
Henkel does notaccept unsolicited resumes from search firms or employment agencies.Unsolicited referrals and resumes are considered Henkel property and therefore,Henkel will not pay a fee for any placement resulting from the receipt of anunsolicited referral.
At Henkel, wecome from a broad range of backgrounds, perspectives, and life experiences. Webelieve the uniqueness of all our employees is the power in us. Henkel is anequal opportunity employer. We evaluate qualified applicants without regard torace, color, religion, sex, age, national origin, disability, veteran status,genetic information, and other legally protected categories.

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