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Director Shopper Marketing Jobs (NOW HIRING)

Ryze, Inc.

Director of Shopper Marketing

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

Newell Brands

The Manager, Shopper Marketing, plays an important role in translating brand strategies into ... Strong cross-functional collaboration skills with the ability to influence without direct authority

Newell Brands

$123K - $169K/yr

The Manager, Shopper Marketing, plays an important role in translating brand strategies into ... Strong cross-functional collaboration skills with the ability to influence without direct authority

Newell Brands

Manager, Shopper Marketing

Atlanta, GA · On-site

The Manager, Shopper Marketing, plays an important role in translating brand strategies into ... Strong cross-functional collaboration skills with the ability to influence without direct authority

Just Food Company

Marketing Director

Emeryville, CA

$170K - $195K/yr

What We're Looking For We're looking for a hands-on Marketing Director to help shape our next phase ... Collaborate with Sales to develop retail, foodservice, eCommerce, and shopper marketing initiatives ...

Beam

Director of Retail Marketing

New York, NY · On-site

This role goes beyond traditional shopper marketing-you will own how Beam shows up in retail and ... direct communication always Ego is the Enemy Always stay humble, hungry, and curious Think Like an ...

Beam Organics

Director of Retail Marketing

Manhattan, NY · On-site

This role goes beyond traditional shopper marketing--you will own how Beam shows up in retail and ... direct communication always Ego is the Enemy Always stay humble, hungry, and curious Think Like an ...

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Director Shopper Marketing information

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$85.5K

$136.2K

$207.5K

How much do director shopper marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director shopper marketing in the United States is $136,203.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $175,000.00 per year, depending on experience, location, and employer.

What does a director shopper marketing do?

A Director of Shopper Marketing is responsible for developing and executing strategies that influence shoppers’ purchasing decisions in retail environments. They collaborate with sales, brand, and retailer teams to create marketing campaigns, in-store promotions, and shopper insights that drive product sales and brand loyalty. This role involves analyzing shopper behavior, managing budgets, and ensuring programs align with overall business objectives. Directors of Shopper Marketing play a key role in bridging the gap between brand marketing and retail execution.

How does a director shopper marketing typically collaborate with sales and brand teams to drive in-store engagement?

A Director of Shopper Marketing works closely with both sales and brand teams to ensure that marketing strategies align with retail objectives and brand positioning. This role often involves joint planning sessions, sharing consumer insights, and coordinating promotional calendars to ensure a cohesive approach. Regular communication and cross-functional meetings are key, as the Director acts as a bridge between internal teams and retail partners to optimize in-store activations and drive purchase intent. Effective collaboration helps maximize campaign impact and ensures consistency across all shopper touchpoints.

What are the key skills and qualifications needed to thrive as a director shopper marketing, and why are they important?

To thrive as a Director Shopper Marketing, you need deep expertise in retail marketing, consumer insights, brand management, and a related degree such as marketing or business. Familiarity with data analytics platforms, shopper marketing tools, and CRM systems is often required, along with experience in campaign management. Strong leadership, strategic thinking, and cross-functional communication skills are essential to drive collaboration and innovation. These abilities are critical for developing effective shopper strategies that increase sales and enhance brand presence in a competitive retail environment.
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Director Shopper Marketing jobs near you
Infographic showing various Director Shopper Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $136,203 per year, or $65.5 per hour.

Director, Shopper Marketing

PROMOTION IN MOTION INC

Park Ridge, NJ

$190K - $220K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Job description

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!  

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.  

We are looking for a Director, Shopper Marketing interested in starting a career with a top ranked and growing snack company, as part of our Sales Department at PIM’s Headquarters in Park Ridge, New Jersey.  This position will report to our Chief Revenue Officer. 

Overview:  

The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key retail channels. This role bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey. 

Strategy & Leadership 

  • Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives 

  • Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce 

  • Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics 

Retail Activation & Execution 

  • Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion 

  • Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns 

  • Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels 

Insights & Analytics 

  • Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities 

  • Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments 

  • Translate insights into actionable recommendations for both internal stakeholders and retail partners 

Cross-Functional Collaboration 

  • Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging 

  • Partner with Sales to align shopper programs with customer strategies and joint business planning 

  • Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence 

Budget Management 

  • Manage shopper marketing budgets and trade-related investments to maximize return 

  • Optimize allocation across customers, channels, and programs 

Team Leadership 

  • Build, mentor, and lead a high-performing shopper marketing team 

  • Foster a culture of agility, accountability, and data-driven decision-making 

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred)

  • 8-12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)

  • Proventrack recordof driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)

  • Strong analytical skills with experience using syndicated and shopper data

  • Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)

  • Excellent leadership, communication, and cross-functional collaboration skills

  • Experience managing agencies and external partners

  • Highly commercial mindset with strong connection to Sales and revenue growth

  • Creative thinker with the ability to translate insights into compelling shopper activations

  • Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment

  • Passion for brands, retail, and the evolving shopper landscape

Worksite:

  • The PIM Brands Global Headquarters in Park Ridge, New Jersey
  • The role requires working on site: Monday thru Friday. Work remotely once per month on a Friday.
  • Summer Fridays between Memorial Day weekend and Labor Day weekend

We are proud to offer

  • The pay range for this position is$190,000.00-$220,000.00.PIM Brands takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

  • Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)

  • Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more

  • Diverse range of benefit choices tailored to support you in makingoptimaldecisions for yourself, your loved ones, and your preferred way of life

  • Personal time off, vacation time, floatingdaysand observed holidays

  • Business casual dress

  • Entrepreneurial and innovative cultureofferingthe opportunity for internal career advancement

Awards & Accolades

  • Best Places to Work in NJ 2025

  • Top 50 Employer in New Jersey

  • #10 Candy Company in North America

  • #26 Global Candy Company

  • Makers of Welch's #1 Fruit Snack in U.S.

  • 2024 Advocate of the Year Award

  • Recognized byNJBIA State of the Art Manufacturing Facility and in Research/Development 2024

  • Recognized byNew Jersey Business Magazine2024

  • Top 100 Privately Owned Company in the Metro NYC Market

PIM123

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