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Sunbelt Rentals, Inc.

Digital Search Analyst

Fort Mill, SC · On-site

$86K - $102K/yr

The Digital Search Analyst will analyze, monitor, and support the ongoing performance of search-focused digital initiatives across organic search (SEO) and paid search (SEM). This role acts as a ...

Scrunch AI

AI Search Analyst

New York, NY · On-site

$115K - $145K/yr

Build and maintain analyses, dashboards, and reporting that track AI search performance , including visibility, citations, competitive movement, prompt/topic performance, and content coverage.

Brady Worldwide, Inc.

SEO Analyst

Milwaukee, WI · On-site

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Parker Remick

Executive Search Analyst

Seattle, WA · On-site

Every successful search starts with a capable Analyst. You will drive talent identification by uncovering the absolute best technology executives for our consultants to reach out to. Your day-to-day ...

New

Publicis Groupe Holdings B.V

Manager

Chicago, IL · On-site

$75K - $107K/yr

In addition, the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career ...

Publicis Groupe Holdings B.V

Manager

Chicago, IL · On-site

$75K - $107K/yr

In addition, the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career ...

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How much do search analyst jobs pay per year?

As of Jul 8, 2026, the average yearly pay for search analyst in the United States is $61,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by Search Analysts when optimizing search algorithms, and how can these be addressed?

Search Analysts often encounter challenges such as balancing relevance and diversity in search results, handling ambiguous user queries, and adapting to evolving search trends. Addressing these issues requires continuous data analysis, regular algorithm testing, and close collaboration with engineering and content teams. Staying updated on industry best practices and leveraging user feedback are also essential for delivering improvements and maintaining high-quality search experiences.

What Is a Search Analyst?

A search analyst, also called a search engine optimization (SEO) analyst, works to improve the efficiency and quality of search engine queries. As a search analyst, you analyze web traffic patterns to boost your client's search engine marketing efforts. You look for keyword trends, seasonal patterns, social media engagement, and other factors that may affect web traffic. You also track the effect paid advertising has on your organization's web presence and utilize funds accordingly. Once you have completed a query report, you help develop marketing plans to increase the number of people who find and click on your company’s website.

What does a Search Analyst do?

A Search Analyst is responsible for analyzing and optimizing search engine performance for websites or online content. They use data-driven strategies to improve website rankings on search engines like Google and Bing. Their work involves conducting keyword research, analyzing traffic data, monitoring search engine algorithms, and recommending adjustments to website content or structure. The goal is to increase visibility, drive organic traffic, and improve conversion rates for businesses or organizations. Search Analysts often collaborate with content creators, marketers, and web developers to implement effective SEO strategies.

What are the key skills and qualifications needed to thrive as a Search Analyst, and why are they important?

To thrive as a Search Analyst, you need strong analytical skills, attention to detail, and a solid understanding of search engine algorithms, often supported by a degree in marketing, computer science, or a related field. Familiarity with SEO/SEM tools like Google Analytics, SEMrush, and keyword research platforms is commonly required. Excellent problem-solving, communication, and adaptability help you interpret data trends and collaborate with cross-functional teams. These skills ensure effective data-driven decision-making and improved online visibility for organizations.
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Digital Search Analyst

Digital Search Analyst

Sunbelt Rentals, Inc.

Fort Mill, SC • On-site

$86K - $102K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Sunbelt Rentals rating

7.5

Company rating: 7.5 out of 10

Based on 308 frontline employees who took The Breakroom Quiz

84th of 146 rated vehicle equipment hire

Job description

Join Our Team!
Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.
We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.
As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!
Job Description Summary
Position Objective:
The Digital Search Analyst will analyze, monitor, and support the ongoing performance of search-focused digital initiatives across organic search (SEO) and paid search (SEM). This role acts as a foundational tactical partner, ensuring data integrity and executing day-to-day optimizations across a wide array of search and behavioral tools. The Analyst is responsible for the "always-on" reporting engine-maintaining dashboards, tracking monthly impact, and ensuring that all search-relevant platforms are updated and accurate to drive discoverability and efficient traffic acquisition.
Position Responsibilities:
Analytical Support & Tool Management
  • Provide day-to-day analysis and tactical support using the search tech stack, including Google Search Console, Ahrefs, SimilarWeb, Yext and ContentSquare, etc...

Performance Monitoring
  • Conduct daily/weekly monitoring of search performance trends, keyword rankings, and spend pacing across Google Ads, Bing Ads, Google Search Console and other platforms to ensure channels stay within benchmarks. Monitor and execute against weekly targets.

Dashboard Maintenance
  • Regularly update and maintain Power BI dashboards; build and modify Looker Studio reports to ensure the team has real-time visibility into performance.

Monthly Reporting
  • Assemble monthly performance reports that track impact against KPIs, highlighting key wins and areas for improvement.

Platform Governance
  • Execute updates for local search visibility via Yext, Google Business Profile, and Bing Places; ensure all listings are accurate and optimized.

Site & Search Optimization
  • Assist in monitoring Coveo search performance and site-wide indexing issues; identify technical SEO errors such as broken links or metadata gaps.

Tracking & Data Integrity
  • Support audits of Google Analytics tracking and tagging to ensure data flow remains accurate; escalate technical discrepancies to the data team.

Team Participation
  • Participate in sprint planning and backlog grooming; provide data to support the prioritization of experimentation and A/B testing.

Requirements:
Education & Experience:
  • Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus.
  • Experience: 1-3 years of hands-on experience in SEO/SEM or Digital Analytics.
  • Tool Proficiency: Functional knowledge of GA4, Google Ads, and Looker Studio; familiarity with SEO crawlers and local listing management tools.
  • Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
  • Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.
  • Strategic thinker and visionary and with ability to drive long-term value.
  • Strong analytical and problem-solving skills interpreting complex datasets.
  • Experience delivering market intelligence and insights within an agile operating model.
  • Preferred experience working in SQL, Python, PowerBI or Tableau.
  • Ability to manage and collaborate with onshore, near-shore, and offshore vendors.
  • Intellectually curious, exploratory, and comfortable shifting between strategy and execution.
  • Deep understanding of rental, logistics, or supply chain industry trends and market dynamics.
  • Thrives in a fast-paced environment; adaptable to changing business needs.
  • Strong bias for action with the ability to prioritize and manage multiple initiatives.
  • Self-starter who takes ownership, works independently, and brings energy and positivity to the team.

Physical Demands:
Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.
The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected ground
Base Pay Range: $64,790.00 - 89,086.80
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.
Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:
  • Health, Dental and Vision plans
  • 401(k) Match
  • Volunteer time off
  • Short-term and long-term disability
  • Accident, Life and Travel insurance, as well as flexible spending
  • Tuition Reimbursement Options
  • Employee Assistance Program (EAP)
  • Length of Service Awards

You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following paid time off from work, subject to Sunbelt's policies (unless specified in a collective bargaining agreement):
  • 12-25 vacation days depending on years of service
  • 5 sick days
  • 6 holidays
  • 2 half day holidays
  • 2 floating holidays
  • 1 inclusion day
  • 1 volunteer day

Gear up for an exciting career!
Sunbelt Rentals supports service members. Veterans encouraged to apply.

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About Sunbelt Rentals

Sourced by ZipRecruiter

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

Industry

Consumer goods and commercial equipment rental services

Company size

10,000+ Employees

Headquarters location

Fort Mill, SC, US

Year founded

1983

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