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Search Analyst Jobs (NOW HIRING)

LatamCent

Sr. Paid media search analyst

Saint Paul, MN · On-site

$90 - $150/hr

By month six, you're the strategic voice clients lean on and the person junior analysts take direction from. What You'll Own * Set and drive the paid search strategy for your book of clients, tying ...

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How much do search analyst jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search analyst in the United States is $61,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What is a search analyst?

A search analyst, also called a search engine optimization (SEO) analyst, works to improve the efficiency and quality of search engine queries. As a search analyst, you analyze web traffic patterns to boost your client's search engine marketing efforts. You look for keyword trends, seasonal patterns, social media engagement, and other factors that may affect web traffic. You also track the effect paid advertising has on your organization's web presence and utilize funds accordingly. Once you have completed a query report, you help develop marketing plans to increase the number of people who find and click on your company’s website.

What does a search analyst do?

A Search Analyst is responsible for analyzing and optimizing search engine performance for websites or online content. They use data-driven strategies to improve website rankings on search engines like Google and Bing. Their work involves conducting keyword research, analyzing traffic data, monitoring search engine algorithms, and recommending adjustments to website content or structure. The goal is to increase visibility, drive organic traffic, and improve conversion rates for businesses or organizations. Search Analysts often collaborate with content creators, marketers, and web developers to implement effective SEO strategies.

What are the key skills and qualifications needed to thrive as a search analyst, and why are they important?

To thrive as a Search Analyst, you need strong analytical skills, attention to detail, and a solid understanding of search engine algorithms, often supported by a degree in marketing, computer science, or a related field. Familiarity with SEO/SEM tools like Google Analytics, SEMrush, and keyword research platforms is commonly required. Excellent problem-solving, communication, and adaptability help you interpret data trends and collaborate with cross-functional teams. These skills ensure effective data-driven decision-making and improved online visibility for organizations.

What are some typical challenges faced by search analysts when optimizing search algorithms, and how can these be addressed?

Search Analysts often encounter challenges such as balancing relevance and diversity in search results, handling ambiguous user queries, and adapting to evolving search trends. Addressing these issues requires continuous data analysis, regular algorithm testing, and close collaboration with engineering and content teams. Staying updated on industry best practices and leveraging user feedback are also essential for delivering improvements and maintaining high-quality search experiences.
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Search Analyst jobs near you
Infographic showing various Search Analyst job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 17% Part Time, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $61,298 per year, or $29.5 per hour.

Paid Search Analyst (PPC)

Apex Service Partners

Irving, TX • On-site, Remote

Full-time

Re-posted 6 days ago

Job description

Apex Service Partners – PPC Analyst

We do not accept unsolicited resumes or submissions from external recruiting agencies.

About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

 

Key Responsibilities:

  • Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
  • Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
  • Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
  • Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
  • Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
  • Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
  • Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
  • Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
  • Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
  • Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.

 

Qualifications:

  • Minimum of 3+ years of experience in paid search advertising.
  • Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
  • Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
  • Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
  • Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
  • Experience working with CRMs such as ServiceTitan is a plus.
  • Familiarity with AI tools for campaign building and optimization is a plus.

 This position is 4 days onsite in Irving, TX with Wednesdays remote. 

Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.


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