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Publicis Groupe Holdings B.V

Senior Analyst

Chicago, IL · On-site

$90K - $120K/yr

The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients' business and apply their search understanding accordingly to help deliver against the clients' needs ...

Publicis Groupe Holdings B.V

Senior Analyst

Chicago, IL · On-site

$90K - $120K/yr

The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients' business and apply their search understanding accordingly to help deliver against the clients' needs ...

Mondo

Senior Editor, AI-Search

Chicago, IL · On-site

$50 - $60/hr

Partner with the search analyst on opportunity prioritization, test design feedback, and post-publication performance review. Minimum Requirements: * 5 years of editorial leadership experience, with ...

Perfect Search Media

SEO Analyst

Chicago, IL · On-site +1

The SEO Analyst will work with our existing SEO team to provide strategic SEO services for our clients. You will manage day-to-day SEO strategy creation and execution for an assignment of SEO ...

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$11K

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How much do search analyst jobs pay per year?

As of Jul 8, 2026, the average yearly pay for search analyst in the United States is $61,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by Search Analysts when optimizing search algorithms, and how can these be addressed?

Search Analysts often encounter challenges such as balancing relevance and diversity in search results, handling ambiguous user queries, and adapting to evolving search trends. Addressing these issues requires continuous data analysis, regular algorithm testing, and close collaboration with engineering and content teams. Staying updated on industry best practices and leveraging user feedback are also essential for delivering improvements and maintaining high-quality search experiences.

What Is a Search Analyst?

A search analyst, also called a search engine optimization (SEO) analyst, works to improve the efficiency and quality of search engine queries. As a search analyst, you analyze web traffic patterns to boost your client's search engine marketing efforts. You look for keyword trends, seasonal patterns, social media engagement, and other factors that may affect web traffic. You also track the effect paid advertising has on your organization's web presence and utilize funds accordingly. Once you have completed a query report, you help develop marketing plans to increase the number of people who find and click on your company’s website.

What does a Search Analyst do?

A Search Analyst is responsible for analyzing and optimizing search engine performance for websites or online content. They use data-driven strategies to improve website rankings on search engines like Google and Bing. Their work involves conducting keyword research, analyzing traffic data, monitoring search engine algorithms, and recommending adjustments to website content or structure. The goal is to increase visibility, drive organic traffic, and improve conversion rates for businesses or organizations. Search Analysts often collaborate with content creators, marketers, and web developers to implement effective SEO strategies.

What are the key skills and qualifications needed to thrive as a Search Analyst, and why are they important?

To thrive as a Search Analyst, you need strong analytical skills, attention to detail, and a solid understanding of search engine algorithms, often supported by a degree in marketing, computer science, or a related field. Familiarity with SEO/SEM tools like Google Analytics, SEMrush, and keyword research platforms is commonly required. Excellent problem-solving, communication, and adaptability help you interpret data trends and collaborate with cross-functional teams. These skills ensure effective data-driven decision-making and improved online visibility for organizations.
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Search Analyst jobs near you

Analyst, Paid Search

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

$50K - $73K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

Company Description
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Job Description
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and
activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills,
attention to detail as well as creativity and an overall interest in and understanding of how consumers
leverage search media in the decision path.
Responsibilities
  • Gather research necessary to build a new campaign
  • Assist the manager in gathering necessary data for plan development
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing and bid adjustments
  • Active monitoring and management of performance and competitive landscape
  • Monitor and optimize paid search performance to meet business objectives
  • Develop and implement optimization recommendations and/or testing plans
  • Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Pull and analyze data to inform campaign reporting and helping to build insights
  • Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
  • Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
  • Work closely with manager to establish priorities and manage workload
  • Timely delivery of all work
  • Stay informed on search industry trends and new tools and ad formats
  • Successful completion of training programs and requisite certifications
  • Foster strong relationships with internal teams and client groups

Qualifications
  • 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Understanding of Search PPC and digital display advertising
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a
    team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Exce

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-YM1
Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/14/2026.

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