1

Search Analyst Jobs (NOW HIRING)

Manager, SEM

Manhattan, NY · On-site

$75K - $120K/yr

Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign * QA and oversee trafficking of approved plan into search platforms

next page

Showing results 1-20

Search Analyst information

See salary details

$11K

$61.3K

$122K

How much do search analyst jobs pay per year?

As of Jun 7, 2026, the average yearly pay for search analyst in the United States is $61,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by Search Analysts when optimizing search algorithms, and how can these be addressed?

Search Analysts often encounter challenges such as balancing relevance and diversity in search results, handling ambiguous user queries, and adapting to evolving search trends. Addressing these issues requires continuous data analysis, regular algorithm testing, and close collaboration with engineering and content teams. Staying updated on industry best practices and leveraging user feedback are also essential for delivering improvements and maintaining high-quality search experiences.

What Is a Search Analyst?

A search analyst, also called a search engine optimization (SEO) analyst, works to improve the efficiency and quality of search engine queries. As a search analyst, you analyze web traffic patterns to boost your client's search engine marketing efforts. You look for keyword trends, seasonal patterns, social media engagement, and other factors that may affect web traffic. You also track the effect paid advertising has on your organization's web presence and utilize funds accordingly. Once you have completed a query report, you help develop marketing plans to increase the number of people who find and click on your company’s website.

What does a Search Analyst do?

A Search Analyst is responsible for analyzing and optimizing search engine performance for websites or online content. They use data-driven strategies to improve website rankings on search engines like Google and Bing. Their work involves conducting keyword research, analyzing traffic data, monitoring search engine algorithms, and recommending adjustments to website content or structure. The goal is to increase visibility, drive organic traffic, and improve conversion rates for businesses or organizations. Search Analysts often collaborate with content creators, marketers, and web developers to implement effective SEO strategies.

What are the key skills and qualifications needed to thrive as a Search Analyst, and why are they important?

To thrive as a Search Analyst, you need strong analytical skills, attention to detail, and a solid understanding of search engine algorithms, often supported by a degree in marketing, computer science, or a related field. Familiarity with SEO/SEM tools like Google Analytics, SEMrush, and keyword research platforms is commonly required. Excellent problem-solving, communication, and adaptability help you interpret data trends and collaborate with cross-functional teams. These skills ensure effective data-driven decision-making and improved online visibility for organizations.
What cities are hiring for Search Analyst jobs? Cities with the most Search Analyst job openings:
What states have the most Search Analyst jobs? States with the most job openings for Search Analyst jobs include:
Infographic showing various Search Analyst job openings in the United States as of May 2026, with employment types broken down into 2% Locum Tenens, 78% Full Time, 15% Part Time, and 5% Contract. Highlights an 80% Physical, 8% Hybrid, and 12% Remote job distribution, with an average salary of $61,298 per year, or $29.5 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago


Job description

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes. 

Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. 

As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.  

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  

Open - We value diverse perspectives and new ways of working. 

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 

Let's shape the future together. 

Job Description

The role of the Manager, Paid Search to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Manager, Paid Search is expected to apply search mastery to deliver against client goals. The Manager, Paid Search will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Manager, Paid Search is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development. 

Responsibilities
  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery. Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
  • Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign.
  • QA and oversee trafficking of approved plan into search platforms.
  • Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
  • Responsible for Search Analyst's management of campaign budgets, pacing and bid adjustments.
  • Development and recommendation of optimizations and/or testing plans.
  • Pull data and research components needed for new business pitches.
  • Contribute to development of agency level POVs on industry happenings.
  • Primary party responsible for customization of agency POVs for individual clients.
Qualifications
  • 3+ years of paid search experience, ideally in an agency environment.
  • Mastery of search platforms.
  • Mastery of all relevant tools for reporting, analytics, and competitive analysis.
  • Demonstrated expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization).
  • Proven leadership ability. Excellent written, verbal, and interpersonal communication skills.
  • Presentation skills are a must. Demonstrated critical thinking and problem-solving skills.
  • Excellent project management and organization skills.
  • Ability to work successfully with teams on multiple projects under tight deadlines.
  • Collaborative approach/attitude.
  • Certifications in search platforms (Google Ads, Microsoft Ads).
  • Experience in search platforms preferred - i.e. SA360, Kenshoo.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $75,050.00 - $120,159.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/03/2026.

All your information will be kept confidential according to EEO guidelines. 

#LI-TK1

 Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/14/2026.Employment Type: FULL_TIME