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Search Analyst Jobs in Utah (NOW HIRING)

Experience with data analytics, technical SEO, and SEO-supported content marketing campaigns. * Ability to analyze results, present SEO performance to clients, and adjust plans for maximum ...

Experience with data analytics, technical SEO, and SEO-supported content marketing campaigns. * Ability to analyze results, present SEO performance to clients, and adjust plans for maximum ...

As our Paid Search Manager , you will own the full paid search function across Backcountry's multi ... Strong analytical skills with the ability to interpret large datasets and translate them into clear ...

Analyze campaign performance, attribution, and conversion data to identify opportunities for ... Serve as a paid search subject matter expert by sharing best practices, mentoring teammates, and ...

SEO Content Writer

Draper, UT · On-site +1

$35K - $50K/yr

Proficiency in Google Analytics preferred * Experience with Google Suite and MS Office required ... We provide the highest quality Search Engine Marketing solutions while maintaining 100 ...

Sr.Digital Analyst II

Draper, UT · Hybrid

$92K - $108K/yr

Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI ... Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion ...

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Search Analyst information

See Utah salary details

$9.9K

$55.3K

$110.1K

How much do search analyst jobs pay per year?

As of Jul 28, 2026, the average yearly pay for search analyst in Utah is $55,305.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,600.00 and $58,193.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by Search Analysts when optimizing search algorithms, and how can these be addressed?

Search Analysts often encounter challenges such as balancing relevance and diversity in search results, handling ambiguous user queries, and adapting to evolving search trends. Addressing these issues requires continuous data analysis, regular algorithm testing, and close collaboration with engineering and content teams. Staying updated on industry best practices and leveraging user feedback are also essential for delivering improvements and maintaining high-quality search experiences.

What Is a Search Analyst?

A search analyst, also called a search engine optimization (SEO) analyst, works to improve the efficiency and quality of search engine queries. As a search analyst, you analyze web traffic patterns to boost your client's search engine marketing efforts. You look for keyword trends, seasonal patterns, social media engagement, and other factors that may affect web traffic. You also track the effect paid advertising has on your organization's web presence and utilize funds accordingly. Once you have completed a query report, you help develop marketing plans to increase the number of people who find and click on your company’s website.

What does a Search Analyst do?

A Search Analyst is responsible for analyzing and optimizing search engine performance for websites or online content. They use data-driven strategies to improve website rankings on search engines like Google and Bing. Their work involves conducting keyword research, analyzing traffic data, monitoring search engine algorithms, and recommending adjustments to website content or structure. The goal is to increase visibility, drive organic traffic, and improve conversion rates for businesses or organizations. Search Analysts often collaborate with content creators, marketers, and web developers to implement effective SEO strategies.

What are the key skills and qualifications needed to thrive as a Search Analyst, and why are they important?

To thrive as a Search Analyst, you need strong analytical skills, attention to detail, and a solid understanding of search engine algorithms, often supported by a degree in marketing, computer science, or a related field. Familiarity with SEO/SEM tools like Google Analytics, SEMrush, and keyword research platforms is commonly required. Excellent problem-solving, communication, and adaptability help you interpret data trends and collaborate with cross-functional teams. These skills ensure effective data-driven decision-making and improved online visibility for organizations.
What are popular job titles related to Search Analyst jobs in Utah? For Search Analyst jobs in Utah, the most frequently searched job titles are:
Infographic showing various Search Analyst job openings in Utah as of June 2026, with employment types broken down into 69% Full Time, 26% Part Time, and 5% Contract. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $55,305 per year, or $26.6 per hour.
Paid Search Specialist - SEM/PPC - Internet Paid Search Professional

Paid Search Specialist - SEM/PPC - Internet Paid Search Professional

Digital Marketing

Provo, UT • On-site

Full-time

Posted 11 days ago


Job description

Are you looking to join a dynamic, exciting, fast growing digital advertising company?
DigitalMarketing.com is the fastest-growing, full service interactive advertising agency in the US. This is a professional, entrepreneurial, creative atmosphere with energetic, fun, honest, hard working individuals -- and we love what we do!
We are seeking self-starters and motivated talent to join our growing team. You will find challenging projects with diverse and smart people and a place where you will have the ability to learn from each individual's unique talents.
DigitalMarketing.com is seeking a paid search specialist/manager to maintain, enhance and grow our client's search engine marketing campaigns.
DigitalMarketing.com's paid search professionals are responsible for implementing the latest techniques to improve paid search traffic for a portfolio of websites. Paid search specialists perform tasks including opportunity analysis, keyword research, ad copy writing, campaign setup and optimization. This position requires a strong drive to deliver results in the form of increased qualified traffic and an appetite for continual improvement. This position is a great opportunity for an analytically-minded marketer with a passion for the Internet, and PPC advertising.
Primary Responsibilities:
• Keyword research
• Ad copy writing
• Campaign setup
• Campaign tracking
• Campaign optimization
• Budget tracking
• Reporting
• Provide custom daily reports for management
• Provide feedback to media supervisor
• A/B & multivariate testing
QUALIFICATIONS
Background at a digital marketing agency and analytic experience. Candidate must be able to function independently, have excellent writing and editing skills, strong verbal communication skills, excellent computer skills (Excel skills critical), be dependable, detail-oriented and well organized.