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Paid Search Analyst Jobs (NOW HIRING)

Synchrony

Paid Search Analyst

Stamford, CT

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Chicago, IL · On-site

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Costa Mesa, CA

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Charlotte, NC

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Bryant, AR

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Chicago, IL

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Cincinnati, OH

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

Synchrony

Paid Search Analyst

Alpharetta, GA

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our ...

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Paid Search Analyst information

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$11K

$63.6K

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How much do paid search analyst jobs pay per year?

As of Aug 3, 2026, the average yearly pay for paid search analyst in the United States is $63,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $71,500.00 per year, depending on experience, location, and employer.

What does a paid search analyst do?

A Paid Search Analyst is responsible for planning, implementing, and optimizing paid search advertising campaigns, typically on platforms like Google Ads and Bing Ads. Their main goal is to drive targeted traffic to a company's website, increase conversions, and maximize return on ad spend. They analyze keyword performance, create and test ad copy, monitor budgets, and use data analytics to refine campaign strategies. Paid Search Analysts also generate reports to track performance and provide insights for continuous improvement.

What are some common challenges a paid search analyst faces when managing multiple campaigns?

A Paid Search Analyst often juggles several campaigns across different clients or products, making time management and prioritization crucial. One common challenge is ensuring each campaign receives enough attention for optimization while staying within budget constraints. Analysts also need to keep up with frequent changes in platform algorithms and keyword trends. Effective communication and collaboration with account managers and creative teams are essential to align on goals and implement campaign updates efficiently.

What are the key skills and qualifications needed to thrive as a paid search analyst?

To thrive as a Paid Search Analyst, you need strong analytical abilities, expertise in pay-per-click (PPC) advertising, and a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Google Ads, Bing Ads, Google Analytics, and relevant certification such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills help in optimizing campaigns and presenting actionable insights to stakeholders. These skills ensure effective campaign management, maximized ROI, and clear communication of results to drive business growth.

What is the difference between Paid Search Analyst vs PPC Specialist?

AspectPaid Search AnalystPPC Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads are commonSimilar credentials; often holds Google Ads certification and related digital marketing certifications
Work EnvironmentWorks in digital marketing teams, often within advertising agencies or in-house marketing departmentsSimilar; works in digital marketing agencies or corporate marketing teams
Employer & Industry UsageUsed across industries focusing on online advertising and digital marketingCommonly used in industries with active online advertising campaigns
Search & Comparison IntentOften compared for roles involving paid search campaign management and analysisSimilar focus; both roles involve managing and optimizing paid search campaigns

Both Paid Search Analysts and PPC Specialists focus on managing and optimizing paid search campaigns, often requiring similar skills and certifications. The main difference lies in job titles used by employers; the roles are largely overlapping in responsibilities within digital marketing teams.

What is a paid search analyst?

A paid search analyst works to implement paid search campaigns. Your duties in this career include analysis of marketing plans, keywords, and pay per click strategies. You then oversee the optimization of the campaign and continue to monitor performance. Your responsibilities can range from implementing pay per click (PPC) strategies to making bids for targeted keywords. You are then responsible for reporting on the performance of a PPC strategy to clients and making suggestions for improvements. You may also seek out marketing partners such as affiliates and publishers to build a marketing relationship.

More about Paid Search Analyst jobs
What cities are hiring for Paid Search Analyst jobs? Cities with the most Paid Search Analyst job openings:
Who are the top companies hiring for Paid Search Analyst jobs? The top employers for Paid Search Analyst jobs are:
What states have the most Paid Search Analyst jobs? States with the most job openings for Paid Search Analyst jobs include:
What job categories do people searching Paid Search Analyst jobs look for? The top searched job categories for Paid Search Analyst jobs are:
What are popular job titles related to Paid Search Analyst jobs? For Paid Search Analyst jobs, the most frequently searched job titles are:
Paid Search Analyst jobs near you
Infographic showing various Paid Search Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 88% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $63,611 per year, or $30.6 per hour.

Paid Search Analyst

Synchrony

Stamford, CT

Full-time

Posted 4 days ago

Job description

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our business partners, collaborating with analytics and operations.

Essential Responsibilities:

  • Own and Assist paid search campaign planning, budget forecast, campaign development and execution, optimization and reporting process

  • Responsible for keyword research/analysis, copy development, bid strategy and budget allocation

  • Monitor campaign performance daily and optimize based on KPI's and demand opportunities

  • Analyze campaign performance to identify trends and drivers, and recommend actionable insights

  • Develop and document ongoing testing plan to improve campaign performance

  • Document campaign learning and develop case study to share with rest of search team and DG teams

  • Understand the technical build of all paid search tactics such as PMAX, Demand Gen, MSAN, Multiple Media Ads as well as the latest AI driven format such as AI Max and As in AI Mode

  • Conversant in all type of campaign setting and QA process to ensure spotless execution

  • Experience in various tCPA and tROAS bid strategy and conversant in leveraging both 1st and 3rd party audience data

  • Collaborate with analytics and Ad Ops on measurement, tagging and reporting

  • Collaborate with programmatic, paid social, media strategy and account teams on cross channel campaign planning, client deliverables, budget allocation and integrated performance report

  • Perform other duties and/or special ad hoc projects as assigned

  • Stay current on evolving search automation, AI-driven campaign tools, and platform best practices

Qualifications/Requirements:

  • Bachelor's Degree or in lieu of degree, high school diploma/GED and 5+ years marketing including experience managing paid search campaigns

  • 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting

  • Experience in paid search keyword research, ad copy buildouts, bid strategy, as well as all other daily optimization tactics

  • Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred)

  • Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT

  • Ability and flexibility to travel for business as required

Desired Characteristics:

  • Experience working on B2C and B2B campaigns; experience working in financial category a plus

  • Knowledge in paid media tagging strategy, structure and workflow

  • SEO skills are a bonus and valued but not required

  • Understanding of the GEO space and how paid and organic work together to enhance enterprise discoverability

  • Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution

  • Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment

  • Creative and resourceful; Proven ability to problem solve and look for new ideas

  • Strong project management and communication skills; Detail oriented and organized

  • Agency experience preferred

Grade/Level: 09

The salary range for this position is 60,000.00 - 112,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing

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