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Paid Search Analyst Jobs in Raleigh, NC (NOW HIRING)

Roi Revolution Inc

Paid Search Account Manager

Raleigh, NC · On-site

$95K - $115K/yr

Are you an experienced paid search expert looking to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance? If you ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SE ... Sharp analytical instincts and the discipline to make decisions off data, not hunches * Clear ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SE ... Sharp analytical instincts and the discipline to make decisions off data, not hunches * Clear ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SE ... Sharp analytical instincts and the discipline to make decisions off data, not hunches * Clear ...

GO Media

Paid Media Manager

Raleigh, NC

$119K - $124K/yr

Requirements Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience. 3-5+ years of hands-on experience managing paid search and paid social ...

GO Media

Paid Media Manager

Raleigh, NC · On-site

$105K - $109K/yr

Requirements • Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience. • 3-5+ years of hands-on experience managing paid search and paid social ...

Go Media

Paid Media Manager

Raleigh, NC · On-site

$105K - $109K/yr

Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience. * 3-5+ years of hands-on experience managing paid search and paid social campaigns; agency ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Analyze performance data and create in-depth reports that effectively communicate results and ... Paid parental leave * A collaborative culture with autonomy and ownership * Employee wellness ...

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

Analyze performance data across platforms such as Google Analytics 4, Search Console, SEMrush, and ... Open Time Off in addition to 10 paid holidays * 401(k) matching program * Adoption Assistance

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All JobsPaid Search Analyst JobsPaid Search Analyst Jobs in Raleigh, NC

Paid Search Analyst information

See Raleigh, NC salary details

$10.7K

$61.8K

$74.4K

How much do paid search analyst jobs pay per year?

As of Aug 4, 2026, the average yearly pay for paid search analyst in Raleigh, NC is $61,831.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,600.00 and $69,500.00 per year, depending on experience, location, and employer.

What does a paid search analyst do?

A Paid Search Analyst is responsible for planning, implementing, and optimizing paid search advertising campaigns, typically on platforms like Google Ads and Bing Ads. Their main goal is to drive targeted traffic to a company's website, increase conversions, and maximize return on ad spend. They analyze keyword performance, create and test ad copy, monitor budgets, and use data analytics to refine campaign strategies. Paid Search Analysts also generate reports to track performance and provide insights for continuous improvement.

What are some common challenges a paid search analyst faces when managing multiple campaigns?

A Paid Search Analyst often juggles several campaigns across different clients or products, making time management and prioritization crucial. One common challenge is ensuring each campaign receives enough attention for optimization while staying within budget constraints. Analysts also need to keep up with frequent changes in platform algorithms and keyword trends. Effective communication and collaboration with account managers and creative teams are essential to align on goals and implement campaign updates efficiently.

What are the key skills and qualifications needed to thrive as a paid search analyst?

To thrive as a Paid Search Analyst, you need strong analytical abilities, expertise in pay-per-click (PPC) advertising, and a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Google Ads, Bing Ads, Google Analytics, and relevant certification such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills help in optimizing campaigns and presenting actionable insights to stakeholders. These skills ensure effective campaign management, maximized ROI, and clear communication of results to drive business growth.

What is the difference between Paid Search Analyst vs PPC Specialist?

AspectPaid Search AnalystPPC Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads are commonSimilar credentials; often holds Google Ads certification and related digital marketing certifications
Work EnvironmentWorks in digital marketing teams, often within advertising agencies or in-house marketing departmentsSimilar; works in digital marketing agencies or corporate marketing teams
Employer & Industry UsageUsed across industries focusing on online advertising and digital marketingCommonly used in industries with active online advertising campaigns
Search & Comparison IntentOften compared for roles involving paid search campaign management and analysisSimilar focus; both roles involve managing and optimizing paid search campaigns

Both Paid Search Analysts and PPC Specialists focus on managing and optimizing paid search campaigns, often requiring similar skills and certifications. The main difference lies in job titles used by employers; the roles are largely overlapping in responsibilities within digital marketing teams.

What is a paid search analyst?

A paid search analyst works to implement paid search campaigns. Your duties in this career include analysis of marketing plans, keywords, and pay per click strategies. You then oversee the optimization of the campaign and continue to monitor performance. Your responsibilities can range from implementing pay per click (PPC) strategies to making bids for targeted keywords. You are then responsible for reporting on the performance of a PPC strategy to clients and making suggestions for improvements. You may also seek out marketing partners such as affiliates and publishers to build a marketing relationship.

More about Paid Search Analyst jobs
What are popular job titles related to Paid Search Analyst jobs in Raleigh, NC? For Paid Search Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Paid Search Analyst jobs in Raleigh, NC look for? The top searched job categories for Paid Search Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Paid Search Analyst jobs? Cities near Raleigh, NC with the most Paid Search Analyst job openings:
Paid Search Analyst jobs near you
Infographic showing various Paid Search Analyst job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% Locum Tenens, 86% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $61,831 per year, or $29.7 per hour.

Paid Search Account Manager

Roi Revolution Inc

Raleigh, NC • On-site

$95K - $115K/yr

Full-time

Medical, Dental, Life, PTO

Re-posted 6 days ago

Job description

Are you an experienced paid search expert looking to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance? If you have at least 5 years of experience directly managing digital marketing campaigns, strong analytical and critical thinking skills, and a track record of leading paid search strategy, this role could be the perfect next step in your digital marketing career!

You’ll leverage your expertise in paid search while partnering with a best-in-class team to manage campaigns on Google Ads and Microsoft Advertising for a variety of clients. This role would give you the opportunity to leverage your skills, drive strategic impact, and advance your paid media career in a fast-paced environment.

How will you make a difference?

As a Paid Search Account Manager, you’ll drive client success by developing, optimizing, and strategically managing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly impact how our clients connect with their audiences and achieve their business goals.

Working within a collaborative team, you’ll leverage your expertise in platforms like Google Ads and Microsoft Advertising, along with our proprietary tools to increase efficiency. You’ll also gain exposure to other marketing channels and collaborate on full-funnel marketing strategies for clients.

What will you do?

  • Own paid search performance and execution for ~3-8 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
  • Proactively identify growth opportunities and performance gaps, implementing optimizations across campaign types, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
  • Lead client communications, providing strategic insights, performance updates, and recommendations on testing and optimization
  • Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets
  • Translate analytical insights into clear, actionable, strategic recommendations that shape campaign strategy
  • Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to inform broader paid search strategy
  • Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
  • Integrate AI-driven tools and automation into analysis, campaign strategy, and execution (including smart bidding, generative creative, and use of AI tools) to drive efficiency, unlock new growth opportunities, and continuously improve performance outcomes
  • Perform other duties as assigned

Requirements:

  • Bachelor's degree and at least 5 years of professional experience, with at least 3 years focused on paid search

OR

  • Master's degree and at least 4 years of professional experience, with at least 2 years focused on paid search

Essential Qualifications:

  • Deep expertise in paid search platforms (Google Ads, Microsoft Advertising) and hands-on experience with conversion tracking and GA4
  • Proven ability to analyze data and translate insights into strategic, high-impact campaign decisions
  • Track record of leading paid search account management, providing strategic guidance, and influencing marketing decisions at a senior level
  • Proven creative problem-solving skills to overcome challenges and deliver strong results
  • Exceptional written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
  • Passion for delivering high-quality client service, with the ability to mentor junior team members, drive innovation, and contribute to broader business goals
  • Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
  • Eagerness to learn and experiment with new tools, technologies, and approaches in the digital marketing space
  • Embodiment of ROI’s core values and readiness to actively and enthusiastically contribute to a collaborative team environment

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

If you thrive in a fast-paced, collaborative environment, you’ll love working with us!

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

  • Work-life integration supported by a hybrid work environment and core office hours
  • Thoughtfully designed workspace for collaboration, deep work, and downtime
  • 20 days of PTO with incremental increases as your ROI career progresses
  • 10 paid holidays
  • Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
  • Paid disability and life insurance
  • Monthly education bonus
  • Training and mentorship programs designed for personal and professional growth
  • Team lunches twice per quarter
  • Quarterly team builders
  • Fully stocked kitchen and catered weekly lunch
  • Eco-friendly office with onsite gym and game room

For more details visit our Careers page or ask your Talent Acquisition Specialist!

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.