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Paid Search Analyst Jobs in Raleigh, NC (NOW HIRING)

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems ... Paid Search Management, Strategy & Execution * Support and execute the Director of Digital ...

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

$95 - $135/hr

You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems ... Paid Search Management, Strategy & Execution * Support and execute the Director of Digital ...

GO Media

Paid Media Manager

Raleigh, NC · On-site

$119K - $124K/yr

You'll manage day-to-day performance across search and social platforms - primarily Google Ads and ... Use Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose ...

Go Media

Paid Media Manager

Raleigh, NC · On-site

$105K - $109K/yr

You'll manage day-to-day performance across search and social platforms -- primarily Google Ads and ... Use Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose ...

GO Media

Paid Media Manager

Raleigh, NC · On-site

$105K - $109K/yr

You'll manage day-to-day performance across search and social platforms - primarily Google Ads and ... Use Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Analyze performance data and create in-depth reports that effectively communicate results and ... Paid parental leave * A collaborative culture with autonomy and ownership * Employee wellness ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools ... Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact

Dollar Shave Club

Paid Media Operations Analyst

Durham, NC · On-site

$36 - $40/hr

ROLE SUMMARY: We're looking for a Paid Media Operations Analyst to join the Growth team and play a ... In this role, you'll gain hands-on experience in search & social media buying, process development ...

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All JobsPaid Search Analyst JobsPaid Search Analyst Jobs in Raleigh, NC

Paid Search Analyst information

See Raleigh, NC salary details

$10.7K

$61.8K

$74.4K

How much do paid search analyst jobs pay per year?

As of Aug 27, 2026, the average yearly pay for paid search analyst in Raleigh, NC is $61,831.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,600.00 and $69,500.00 per year, depending on experience, location, and employer.

What is a paid search analyst?

A paid search analyst works to implement paid search campaigns. Your duties in this career include analysis of marketing plans, keywords, and pay per click strategies. You then oversee the optimization of the campaign and continue to monitor performance. Your responsibilities can range from implementing pay per click (PPC) strategies to making bids for targeted keywords. You are then responsible for reporting on the performance of a PPC strategy to clients and making suggestions for improvements. You may also seek out marketing partners such as affiliates and publishers to build a marketing relationship.

What does a paid search analyst do?

A Paid Search Analyst is responsible for planning, implementing, and optimizing paid search advertising campaigns, typically on platforms like Google Ads and Bing Ads. Their main goal is to drive targeted traffic to a company's website, increase conversions, and maximize return on ad spend. They analyze keyword performance, create and test ad copy, monitor budgets, and use data analytics to refine campaign strategies. Paid Search Analysts also generate reports to track performance and provide insights for continuous improvement.

What are the key skills and qualifications needed to thrive as a paid search analyst?

To thrive as a Paid Search Analyst, you need strong analytical abilities, expertise in pay-per-click (PPC) advertising, and a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Google Ads, Bing Ads, Google Analytics, and relevant certification such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills help in optimizing campaigns and presenting actionable insights to stakeholders. These skills ensure effective campaign management, maximized ROI, and clear communication of results to drive business growth.

What are some common challenges a paid search analyst faces when managing multiple campaigns?

A Paid Search Analyst often juggles several campaigns across different clients or products, making time management and prioritization crucial. One common challenge is ensuring each campaign receives enough attention for optimization while staying within budget constraints. Analysts also need to keep up with frequent changes in platform algorithms and keyword trends. Effective communication and collaboration with account managers and creative teams are essential to align on goals and implement campaign updates efficiently.

What is the difference between Paid Search Analyst vs PPC Specialist?

AspectPaid Search AnalystPPC Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads are commonSimilar credentials; often holds Google Ads certification and related digital marketing certifications
Work EnvironmentWorks in digital marketing teams, often within advertising agencies or in-house marketing departmentsSimilar; works in digital marketing agencies or corporate marketing teams
Employer & Industry UsageUsed across industries focusing on online advertising and digital marketingCommonly used in industries with active online advertising campaigns
Search & Comparison IntentOften compared for roles involving paid search campaign management and analysisSimilar focus; both roles involve managing and optimizing paid search campaigns

Both Paid Search Analysts and PPC Specialists focus on managing and optimizing paid search campaigns, often requiring similar skills and certifications. The main difference lies in job titles used by employers; the roles are largely overlapping in responsibilities within digital marketing teams.

More about Paid Search Analyst jobs

What are popular job titles related to Paid Search Analyst jobs in Raleigh, NC?

For Paid Search Analyst jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Paid Search Analyst jobs in Raleigh, NC look for?

The top searched job categories for Paid Search Analyst jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Paid Search Analyst jobs?

Cities near Raleigh, NC with the most Paid Search Analyst job openings:

Paid Search Analyst jobs near you
Infographic showing various Paid Search Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 21% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $61,831 per year, or $29.7 per hour.

Team Manager, Paid Search

Raleigh, NC • On-site

Sokal
Marketing • 51 - 200 employees
Learn more about Sokalexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to deliver on our dedication to client-obsessed results while helping to bring opportunities to life that drive revenue. This role serves as the hands-on expert and strategic owner of paid search, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to drive meaningful business outcomes. The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems, digging into data, testing new ideas, and translating insights into clear recommendations for internal teams and clients.
In short, in close partnership with the Director, Digital Advertising, utilize technology and digital advertising solutions to delight clients, run more efficiently, solve challenges, and create magical experiences, while educating stakeholders along the way to further iterate, refine, and optimize our paid search offerings.
Paid Search Management, Strategy & Execution
  • Support and execute the Director of Digital Advertising's defined paid search vision by owning the tactical planning, setup, execution, and optimization of campaigns across platforms.
  • Translate client objectives and Director defined strategies into actionable paid search tactics, targeting frameworks, and activation plans for the team.
  • Manage budgets, pacing, and performance to ensure efficiency and goal attainment
  • Ensure accurate trafficking, tagging, and QA of all paid search campaigns
  • Stay current on paid search trends, formats, targeting capabilities, and platform updates
  • In coordination with the Director, lead the paid search team in excellence to maintain a best-in-class product
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability

Team Support & Process Improvement
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability
  • Assist leadership in evolving paid search products, offerings, and internal capabilities

Collaboration & Relationship Management
  • Partner with account teams to provide paid search expertise and client support
  • Collaborate with programmatic, paid social, and data analytics teams to deliver integrated solutions
  • Communicate performance insights, optimizations, and recommendations clearly and confidently
  • Maintain strong relationships with platform partners, vendors, and technology providers
  • Support new business efforts by contributing paid search insights, planning, and recommendations

Qualifications
  • Deep understanding of paid search buying, optimization levers, and performance drivers. Strong leadership skills.
  • Comfortable working with data, identifying patterns, and turning analysis into action.
  • Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
  • Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answer
  • Works effectively across teams and communicates clearly with both technical and non-technical audiences.
  • Hands-on experience with paid search platforms (e.g., Google Ads)
  • Strong understanding of ad serving, targeting, bidding strategies, and optimization techniques
  • Understanding of digital media metrics and performance KPIs
  • Understanding of analytics and reporting tools (e.g., Google Analytics, TapClicks)
  • Enthusiasm for keeping up to date on current topics in the field to inspire and inform client work and organizational culture
  • Self-motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned team and projects.
  • Strong attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
  • Strong team leader who can manage with poise in the midst of demanding situations.
  • A professional role model with a positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across multiple teams.
  • Shows expert skills in writing and speaking to effectively provide knowledge as well as increase the levels of understanding and acceptance among a wide range of audiences
  • Agency or related industry experience with a proven track record of working with paid search advertising
  • Strong technical experience, knowledgeable in digital advertising, with at least 4 years of experience in an advertising agency, with previous automotive experience
  • Experience & Education: 2-year technical degree with 6+ years of experience in a digital agency
  • Preferred Experience: 4-year degree with 4+ years of experience in a digital agency

Basic Qualifications
  • Bachelor's degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  • Strong analytical skills with extreme attention to detail
  • Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers, other departments, and/or clients
  • Ability to work on and manage projects from beginning to end, potentially demonstrating ahead of project deadlines
  • Ability to understand and utilize software and platforms
  • Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
  • Proactive nature to think ahead of potential concerns for team or plan ahead for future updates and changes to technology and advertising strategies
  • Must be a team player in all avenues with ability to delegate work to team members or assist as needed
  • Excellent time and task management skills
  • Must be a fast learner who eagerly embraces new marketing technologies

What We Offer
  • 15 days of PTO
  • 9 Paid Holidays
  • 1 day off for your birthday
  • 401k plan
  • Community Work Environment
  • Hybrid work opportunities
  • Free snacks and drinks
  • Great Health Insurance plan - Dental / Vision / Life Insurance / Accident Insurance

Working Conditions
Paid Search Manager is seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.

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