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Paid Search Manager Jobs in Raleigh, NC (NOW HIRING)

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to ...

Sokal

Team Manager, Paid Search

Raleigh, NC · On-site

$95 - $135/hr

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to ...

Roi Revolution Inc

Paid Search Account Manager

Raleigh, NC · On-site

$95K - $115K/yr

As a Paid Search Account Manager, you'll drive client success by developing, optimizing, and strategically managing paid search campaigns that increase visibility, engagement, and revenue. Your ...

SCRAM Systems

Paid Media Manager

Chapel Hill, NC

$100K - $110K/yr

The Paid Media Manager owns strategy and execution across all paid media channels (paid search and paid social) for our portfolio of brands. This role stays deeply engaged in the platforms, working ...

SCRAM Systems

Paid Media Manager

Chapel Hill, NC · On-site +1

$100K - $110K/yr

The Paid Media Manager owns strategy and execution across all paid media channels (paid search and paid social) for our portfolio of brands. This role stays deeply engaged in the platforms, working ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Proven ability to manage multiple SEO campaigns while meeting deadlines and maintaining high ... Paid parental leave * A collaborative culture with autonomy and ownership * Employee wellness ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact ... Experience creating or managing high-performing content programs * Familiarity with structured data ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact ... Experience creating or managing high-performing content programs * Familiarity with structured data ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact ... Experience creating or managing high-performing content programs * Familiarity with structured data ...

Directive

Digital Marketing Manager (Remote US)

Raleigh, NC · Remote

$80K - $85K/yr

Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies * Strong SaaS ... World-class project manager who knows how to get things done on time and below cost * Availability ...

Directive

B2B Marketing Manager(Remote US)

Raleigh, NC · Remote

$80K - $85K/yr

Project manage and organize your accounts * Build relationships with your point of contacts ... Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies * Strong SaaS ...

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All JobsPaid Search JobsPaid Search Manager JobsPaid Search Manager Jobs in Raleigh, NC

Paid Search Manager information

See Raleigh, NC salary details

$31.6K

$73.4K

$107.4K

How much do paid search manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for paid search manager in Raleigh, NC is $73,387.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,700.00 and $88,900.00 per year, depending on experience, location, and employer.

What is a paid search manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What is a paid search manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What are the key skills and qualifications needed to thrive as a paid search manager?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.

What are some common challenges a paid search manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

More about Paid Search Manager jobs

What are the most commonly searched types of Paid Search jobs in Raleigh, NC?

The most popular types of Paid Search jobs in Raleigh, NC are:

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For Paid Search Manager jobs in Raleigh, NC, the most frequently searched job titles are:

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Cities near Raleigh, NC with the most Paid Search Manager job openings:

Paid Search Manager jobs near you
Infographic showing various Paid Search Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 22% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $73,387 per year, or $35.3 per hour.

Team Manager, Paid Search

Sokal

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Lead, manage, and guide the team of paid search in the coordination and delivery of innovative, well-targeted, business-building solutions across Google & Bing products and emerging channels to deliver on our dedication to client-obsessed results while helping to bring opportunities to life that drive revenue. This role serves as the hands-on expert and strategic owner of paid search, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to drive meaningful business outcomes. The Paid Search Manager partners closely with programmatic, paid social, data analytics, technology, and account teams to deliver integrated, data-driven solutions. You are naturally curious, analytical, and detail-oriented. You enjoy solving complex problems, digging into data, testing new ideas, and translating insights into clear recommendations for internal teams and clients.
In short, in close partnership with the Director, Digital Advertising, utilize technology and digital advertising solutions to delight clients, run more efficiently, solve challenges, and create magical experiences, while educating stakeholders along the way to further iterate, refine, and optimize our paid search offerings.
Paid Search Management, Strategy & Execution
  • Support and execute the Director of Digital Advertising's defined paid search vision by owning the tactical planning, setup, execution, and optimization of campaigns across platforms.
  • Translate client objectives and Director defined strategies into actionable paid search tactics, targeting frameworks, and activation plans for the team.
  • Manage budgets, pacing, and performance to ensure efficiency and goal attainment
  • Ensure accurate trafficking, tagging, and QA of all paid search campaigns
  • Stay current on paid search trends, formats, targeting capabilities, and platform updates
  • In coordination with the Director, lead the paid search team in excellence to maintain a best-in-class product
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability

Team Support & Process Improvement
  • Mentor and support team members, helping them grow their paid search skill sets
  • Contribute to documentation, best practices, and standardization across paid search workflows
  • Identify process gaps and recommend improvements to increase efficiency and scalability
  • Assist leadership in evolving paid search products, offerings, and internal capabilities

Collaboration & Relationship Management
  • Partner with account teams to provide paid search expertise and client support
  • Collaborate with programmatic, paid social, and data analytics teams to deliver integrated solutions
  • Communicate performance insights, optimizations, and recommendations clearly and confidently
  • Maintain strong relationships with platform partners, vendors, and technology providers
  • Support new business efforts by contributing paid search insights, planning, and recommendations

Qualifications
  • Deep understanding of paid search buying, optimization levers, and performance drivers. Strong leadership skills.
  • Comfortable working with data, identifying patterns, and turning analysis into action.
  • Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
  • Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answer
  • Works effectively across teams and communicates clearly with both technical and non-technical audiences.
  • Hands-on experience with paid search platforms (e.g., Google Ads)
  • Strong understanding of ad serving, targeting, bidding strategies, and optimization techniques
  • Understanding of digital media metrics and performance KPIs
  • Understanding of analytics and reporting tools (e.g., Google Analytics, TapClicks)
  • Enthusiasm for keeping up to date on current topics in the field to inspire and inform client work and organizational culture
  • Self-motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned team and projects.
  • Strong attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
  • Strong team leader who can manage with poise in the midst of demanding situations.
  • A professional role model with a positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across multiple teams.
  • Shows expert skills in writing and speaking to effectively provide knowledge as well as increase the levels of understanding and acceptance among a wide range of audiences
  • Agency or related industry experience with a proven track record of working with paid search advertising
  • Strong technical experience, knowledgeable in digital advertising, with at least 4 years of experience in an advertising agency, with previous automotive experience
  • Experience & Education: 2-year technical degree with 6+ years of experience in a digital agency
  • Preferred Experience: 4-year degree with 4+ years of experience in a digital agency

Basic Qualifications
  • Bachelor's degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  • Strong analytical skills with extreme attention to detail
  • Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers, other departments, and/or clients
  • Ability to work on and manage projects from beginning to end, potentially demonstrating ahead of project deadlines
  • Ability to understand and utilize software and platforms
  • Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
  • Proactive nature to think ahead of potential concerns for team or plan ahead for future updates and changes to technology and advertising strategies
  • Must be a team player in all avenues with ability to delegate work to team members or assist as needed
  • Excellent time and task management skills
  • Must be a fast learner who eagerly embraces new marketing technologies

What We Offer
  • 15 days of PTO
  • 9 Paid Holidays
  • 1 day off for your birthday
  • 401k plan
  • Community Work Environment
  • Hybrid work opportunities
  • Free snacks and drinks
  • Great Health Insurance plan - Dental / Vision / Life Insurance / Accident Insurance

Working Conditions
Paid Search Manager is seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.

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