ZipRecruiter

Log In

1

Search Engine Marketing Manager Jobs in Raleigh, NC

BuildOps

Growth Marketing Manager, SEM

Raleigh, NC · On-site

$100K - $120K/yr

We're looking for a Growth Marketing Manager, SEM to own and scale our performance marketing engine across Google Ads, Microsoft Ads, and pay-per-click review platforms (e.g., Capterra, Technology ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

About Us We are a modern marketing collective built for scale, efficiency, and impact. As the ... Proven ability to manage multiple SEO campaigns while meeting deadlines and maintaining high ...

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

Responsibilities * Assist SEM department with daily SEO (search engine optimization) and AI visibility management tasks * Follow internal processes to perform SEO optimization for clients' websites

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

Responsibilities * Assist SEM department with daily SEO (search engine optimization) and AI visibility management tasks * Follow internal processes to perform SEO optimization for clients' websites

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

Responsibilities * Assist SEM department with daily SEO (search engine optimization) and AI visibility management tasks * Follow internal processes to perform SEO optimization for clients' websites

Sokal

SEO Coordinator

Raleigh, NC · On-site

$50 - $60/hr

Google Business Profile management * Maintain, proof, and write efficient website content pages that properly utilize SEO best practices * Stay up-to-date on relevant SEO industry best practices ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to ... Experience managing digital marketing budgets with a proven track record of performance-driven ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to ... Experience managing digital marketing budgets with a proven track record of performance-driven ...

GSK

Omnichannel marketing manager

Durham, NC · On-site

... M/SEO * Partner with brand and cross-functional teams to align digital channel execution to the ... Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring ...

next page

Showing results 1-20

All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Raleigh, NC

Search Engine Marketing Manager information

See Raleigh, NC salary details

$40.8K

$71.6K

$102.5K

How much do search engine marketing manager jobs pay per year?

As of Jul 18, 2026, the average yearly pay for search engine marketing manager in Raleigh, NC is $71,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $81,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager, and why are they important?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What are the most commonly searched types of Search Engine Marketing jobs in Raleigh, NC? The most popular types of Search Engine Marketing jobs in Raleigh, NC are:
What are popular job titles related to Search Engine Marketing Manager jobs in Raleigh, NC? For Search Engine Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Search Engine Marketing Manager jobs in Raleigh, NC look for? The top searched job categories for Search Engine Marketing Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Search Engine Marketing Manager jobs? Cities near Raleigh, NC with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you
Growth Marketing Manager, SEM

Growth Marketing Manager, SEM

BuildOps

Raleigh, NC • On-site

$100K - $120K/yr

Full-time

PTO

Posted 10 days ago

Job description

This is a high-impact, high-visibility role with direct influence on pipeline and revenue. You'll be the primary driver of BuildOps' paid search program at a $1B+ SaaS company scaling aggressively in the commercial contracting space.
We're looking for a Growth Marketing Manager, SEM to own and scale our performance marketing engine across Google Ads, Microsoft Ads, and pay-per-click review platforms (e.g., Capterra, Technology Advice). You'll be responsible for driving efficient, scalable growth across the full funnel-owning strategy, execution, and optimization-with a strong experimentation mindset focused on improving conversion across key landing pages.
This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design. We want someone who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.
Key Responsibilities
SEM
  • Own SEM and PPC strategy, budgets, and bids across search engines and review sites with a focus on high-intent B2B demand.
  • Lead keyword strategy across core use cases, industries, and competitor terms.
  • Continuously refine audience targeting, including remarketing lists, customer lists, and intent-based segments.
  • Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
  • Build a structured experimentation roadmap in partnership with Senior Manager, Demand Generation and other growth marketing team members.
CRO
  • Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
  • Lead conversion rate optimization across key pages. Define and prioritize experiments on landing pages, run A/B and multivariate tests using appropriate tools, and ensure clean setup, measurement, and statistical rigor.
  • Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).
AI, Automation & Tooling
  • Leverage AI tools (including LLMs, automation platforms, or Claude) to accelerate keyword research, ad copy ideation, QA, reporting, and reduce manual ops overhead.
  • Use automation to improve the efficiency and quality of campaign execution, analysis, and experiment design.
Cross-Functional Collaboration & Communication
  • Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
  • Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.
Must-Haves
  • 3-5 years B2B growth/performance marketing experience with deep SEM ownership.
  • Hands-on management of Google Ads and Microsoft Ads. Experience with Capterra is nice to have.
  • Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
  • Proven CRO impact: demonstrated wins improving conversion across PPC and website.
  • Meaningful experience designing, running, and interpreting experiments.
  • Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
  • Experience in B2B SaaS or complex, high-ACV sales cycles.
  • Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.
Compensation
  • Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity
  • Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity

What we offer:
  • Generous equity grant, become an owner in our company!
  • A comprehensive benefits package
  • Flexible PTO and hybrid work schedules
  • One-time work-from-home allowance
  • Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
  • Company events and team-building activities, both in-person and virtual
  • Fast-paced, collaborative, and dynamic work environment
  • Opportunities for growth and career advancement
  • Chance to work with cutting-edge technology and innovative solutions
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

We welcome applicants from across the U.S. where we are registered to do business and able to support employment. Currently, this excludes the following states: Alaska, Hawaii, Kentucky, Mississippi, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, West Virginia, and Wyoming. This list is based solely on operational and compliance considerations and is reviewed from time to time as our footprint grows.
About BuildOps
Join BuildOps, the largest commercial trade platform in the country, as we transform the multi-billion dollar commercial contracting industry!
We're not just talking incremental improvements-we're talking a full-scale revolution, empowering the hardworking heroes who build and maintain the infrastructure that keeps our world running. See why contractors choose Buildops here.
This is your chance to be part of a rocketship. We're fresh off a $1 billion valuation and a $127M Series C funding round (part of over $275M raised to date) led by industry-leading investors like Meritech Capital, BOND, and SE Ventures, backed by Schneider Electric (Reuters, TechCrunch, LA Business Journal) . Our latest investors join our team of industry heavyweights like Next47, former Twitter CEO Dick Costolo, former Salesforce President Gavin Patterson, and Boost Mobile CEO Stephen Stokols. Their investment is fueling our aggressive growth and our commitment to equipping contractors with AI-driven tools to conquer chaos, boost efficiency, skyrocket profitability, and ultimately, deliver exceptional service.
At BuildOps, we're changing the game and doing the best work of our careers. You'll be a key player in a company that's truly making a difference for the backbone of our economy. If you're ready to tackle big challenges, work with a passionate team, and build something extraordinary, BuildOps is the place for you.
BuildOps is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.
BuildOps will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act pursuant to applicable local and state laws.
BuildOps recruiters will only contact candidates through official channels and will never ask for payment, banking details, or sensitive personal information during the interview process. Verify all openings at https://buildops.com/careers. Report suspicious outreach to reportfraud.ftc.gov and fraud@buildops.com. We review every report, but may not be able to respond individually. BuildOps is not responsible for losses from fraudulent postings.

Apply