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Search Engine Marketing Manager Jobs in Raleigh, NC

StoredTech

Marketing Coordinator

Raleigh, NC · On-site

$41K - $56K/yr

Familiarity with SEO, AEO, website analytics, and digital marketing best practices. * Strong organizational and project management abilities with exceptional attention to detail. * Creative mindset ...

StoredTech

Marketing Coordinator

Raleigh, NC · On-site

$24 - $27/hr

Familiarity with SEO, AEO, website analytics, and digital marketing best practices. * Strong organizational and project management abilities with exceptional attention to detail. * Creative mindset ...

Air Clean Systems

Marketing Specialist

Creedmoor, NC · On-site

Marketing Specialist Department or Division : Marketing Job Summary The Marketing Specialist will ... engine optimization (SEO) best practices * Manage brand social media presence across various ...

Pure

SR ANALYTICAL SCIENTIST

Durham, NC · On-site

... (SEM), Thermogravimetric Analysis (TGA), Fourier Transform Infrared Spectroscopy (FTIR), and Solvent-Elution Fraction * Manage long-term research projects and effectively organize data. * Effectively ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Raleigh, NC

Search Engine Marketing Manager information

See Raleigh, NC salary details

$40.8K

$71.6K

$102.6K

How much do search engine marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for search engine marketing manager in Raleigh, NC is $71,638.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $81,200.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What are the most commonly searched types of Search Engine Marketing jobs in Raleigh, NC? The most popular types of Search Engine Marketing jobs in Raleigh, NC are:
What are popular job titles related to Search Engine Marketing Manager jobs in Raleigh, NC? For Search Engine Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Search Engine Marketing Manager jobs in Raleigh, NC look for? The top searched job categories for Search Engine Marketing Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Search Engine Marketing Manager jobs? Cities near Raleigh, NC with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,638 per year, or $34.4 per hour.

Associate Vice President of Digital Marketing Strategies

enrollmentFUEL

Chapel Hill, NC • On-site, Remote

Full-time

Posted 3 days ago

New

Job description

Reports to: Senior Vice President of Client Relations
Classification: Full-Time, Salaried Exempt
Location: Remote (U.S.)
COMPANY OVERVIEW
enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.
POSITION OVERVIEW
The Associate Vice President of Digital Strategies provides strategic leadership for enrollmentFUEL's digital pillar and serves as the primary advisor on digital marketing strategy for client-partner campaigns. The role leads the development, execution, optimization, and measurement of digital marketing initiatives designed to achieve client-partner enrollment goals and deliver measurable results. The AVP is responsible for client retention and driving growth in their pillar area.
KEY RESPONSIBILITIES
  • Serve as the primary strategic advisor to client institutions on digital advertising initiatives
  • Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners
  • Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes
  • Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion
  • Build trusted relationships with senior institutional leaders
  • Support retention and growth within client partnerships by identifying opportunities to expand digital and related enrollment services
  • Manage digital marketing and marketing automation team members
  • Serve as enrollmentFUEL's internal subject matter expert on digital marketing
  • Contribute to the continued development of enrollmentFUEL's digital marketing methodologies, tools, and solutions
  • Partner with the sales, client services, and operations teams to support discovery conversations, solution design, and proposals where digital marketing expertise is required
  • Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the higher education community

TRAVEL
Periodic travel may be required; 2-4x per year
SUPERVISORY RESPONSIBILITIES
The Associate Vice President of Digital Strategies supervises the Digital Marketing pillar (team), including digital, marketing automation, and SEO staff members.
QUALIFICATIONS
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field required; Master's degree preferred
  • Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
  • Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
  • Adaptability regarding new and changing processes and product changes
  • Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
  • Strong organizational, project management, and problem-solving abilities
  • Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools

EEO STATEMENT
enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.

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