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Search Engine Marketing Manager Jobs in Raleigh, NC

US Radiology Specialists

Marketing Manager

Raleigh, NC · On-site

Plan, manage and execute brand digital and social marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed * Comfort with GA4 and Google Tag Manager * Sharp analytical instincts and the discipline to make decisions ...

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

Own and execute a global SEO and GEO strategy that increases organic visibility, AI citation ... Background in enterprise scale website management or global digital marketing programs

Kapitus

Organic Search Manager

Raleigh, NC · On-site

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices ...

Roi Revolution Inc

SEO/GEO Content Writer

Raleigh, NC · On-site

$66K - $75K/yr

... marketing and writing skills while leveraging AI tools to support the creative process. Your ... Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed ...

Eurofins

Materials Analyst, Microscopy

Raleigh, NC · On-site

$25.75 - $31.75/hr

Performing SEM imaging to support sample navigation, preparation, and quality verification. * Managing multiple client samples, ensuring adherence to internal quality standards and turnaround ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Raleigh, NC

Search Engine Marketing Manager information

See Raleigh, NC salary details

$40.8K

$71.6K

$102.6K

How much do search engine marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for search engine marketing manager in Raleigh, NC is $71,638.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $81,200.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What are the most commonly searched types of Search Engine Marketing jobs in Raleigh, NC? The most popular types of Search Engine Marketing jobs in Raleigh, NC are:
What are popular job titles related to Search Engine Marketing Manager jobs in Raleigh, NC? For Search Engine Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Search Engine Marketing Manager jobs in Raleigh, NC look for? The top searched job categories for Search Engine Marketing Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Search Engine Marketing Manager jobs? Cities near Raleigh, NC with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,638 per year, or $34.4 per hour.

Marketing Manager

US Radiology Specialists

Raleigh, NC • On-site

Full-time

Re-posted 19 days ago

Job description

Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. With over 5,000 team members and more than 185 outpatient imaging centers across 13 states, our team conducts more than 4 million outpatient studies annually. We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.
Lumexa Imaging Marketing Manager
POSITION SUMMARY:
Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients' lives inspire you? If so, we want to talk to you about our growing Marketing team!
The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead integrated marketing for a Lumexa Imaging brand team, with emphasis on online strategy and execution, including website, digital, social and CRM. This Marketer will be responsible for effectively executing tactical campaigns and initiatives to drive demand for Touchstone Medical Imaging as part of our outpatient imaging portfolio. Reporting to the Sr. Director of Marketing, this person will have a physical space in the Raleigh, NC office with flexible remote work options, or completely remote from anywhere in the US with preference for candidates in NC, OK, PA, or CO.
Essential Duties and Responsibilities:
  • Execution of Brand Strategy and Omni-Channel Marketing Campaigns:
    • Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results
    • Implement omnichannel strategies with tactical plans and marketing mix for Touchstone Medical Imaging to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more
    • Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels
    • Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team
    • Execute launch excellence for new center locations and technology/ innovation pipeline investments
    • Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts
  • Digital/Online Leadership:
    • Plan, manage and execute brand digital and social marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev
    • Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Minimum Qualifications:
Education/Licensing/Certification:
  • Bachelor's degree in Business, Marketing or other relevant area

Experience (years and type):
  • 3-6 years of marketing/brand management experience with emphasis in online strategy
  • Experience working with a cross-functional team to achieve goals
  • Previous healthcare or consumer services experience desired, but not required

Knowledge and Skills:
  • Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement
  • Experience developing creative briefs and executing cohesive content strategy across channels
  • Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)
  • Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite)
  • Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials
  • Experience with reputation management platforms
  • Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships
  • Strong work ethic and high level of enthusiasm for the dynamic environment
  • Working knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM platform
  • Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders
  • Demonstrated project management skills; strong attention to detail and timelines
  • Proficient in Microsoft Office Suite

Lumexa Imaging provides a competitive compensation program to attract, retain, and motivate a high-performance workforce.
Lumexa Imaging is an equal opportunity employer.

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