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Paid Search Analyst Jobs (NOW HIRING)

Mason Interactive

Paid Search Manager

Charlotte, NC · On-site

Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. * Adhere to Processes: Follow established ...

Mason Interactive Inc

Paid Search Manager

Brooklyn, NY · On-site

$90/hr

Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. * Adhere to Processes: Follow established ...

Mason Interactive

Paid Search Manager

Charlotte, NC · Hybrid

Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. * Adhere to Processes: Follow established ...

Mason Interactive

Paid Search Manager

Brooklyn, NY · On-site

Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. * Adhere to Processes: Follow established ...

Mason Interactive

Paid Search Manager

Brooklyn, NY · Hybrid

Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. * Adhere to Processes: Follow established ...

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Paid Search Analyst information

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How much do paid search analyst jobs pay per year?

As of Jul 19, 2026, the average yearly pay for paid search analyst in the United States is $63,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $71,500.00 per year, depending on experience, location, and employer.

What does a Paid Search Analyst do?

A Paid Search Analyst is responsible for planning, implementing, and optimizing paid search advertising campaigns, typically on platforms like Google Ads and Bing Ads. Their main goal is to drive targeted traffic to a company's website, increase conversions, and maximize return on ad spend. They analyze keyword performance, create and test ad copy, monitor budgets, and use data analytics to refine campaign strategies. Paid Search Analysts also generate reports to track performance and provide insights for continuous improvement.

What are some common challenges a Paid Search Analyst faces when managing multiple campaigns?

A Paid Search Analyst often juggles several campaigns across different clients or products, making time management and prioritization crucial. One common challenge is ensuring each campaign receives enough attention for optimization while staying within budget constraints. Analysts also need to keep up with frequent changes in platform algorithms and keyword trends. Effective communication and collaboration with account managers and creative teams are essential to align on goals and implement campaign updates efficiently.

What are the key skills and qualifications needed to thrive as a Paid Search Analyst, and why are they important?

To thrive as a Paid Search Analyst, you need strong analytical abilities, expertise in pay-per-click (PPC) advertising, and a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Google Ads, Bing Ads, Google Analytics, and relevant certification such as Google Ads Certification are typically required. Attention to detail, creativity, and strong communication skills help in optimizing campaigns and presenting actionable insights to stakeholders. These skills ensure effective campaign management, maximized ROI, and clear communication of results to drive business growth.

What is the difference between Paid Search Analyst vs PPC Specialist?

AspectPaid Search AnalystPPC Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads are commonSimilar credentials; often holds Google Ads certification and related digital marketing certifications
Work EnvironmentWorks in digital marketing teams, often within advertising agencies or in-house marketing departmentsSimilar; works in digital marketing agencies or corporate marketing teams
Employer & Industry UsageUsed across industries focusing on online advertising and digital marketingCommonly used in industries with active online advertising campaigns
Search & Comparison IntentOften compared for roles involving paid search campaign management and analysisSimilar focus; both roles involve managing and optimizing paid search campaigns

Both Paid Search Analysts and PPC Specialists focus on managing and optimizing paid search campaigns, often requiring similar skills and certifications. The main difference lies in job titles used by employers; the roles are largely overlapping in responsibilities within digital marketing teams.

What Is a Paid Search Analyst?

A paid search analyst works to implement paid search campaigns. Your duties in this career include analysis of marketing plans, keywords, and pay per click strategies. You then oversee the optimization of the campaign and continue to monitor performance. Your responsibilities can range from implementing pay per click (PPC) strategies to making bids for targeted keywords. You are then responsible for reporting on the performance of a PPC strategy to clients and making suggestions for improvements. You may also seek out marketing partners such as affiliates and publishers to build a marketing relationship.

More about Paid Search Analyst jobs
What cities are hiring for Paid Search Analyst jobs? Cities with the most Paid Search Analyst job openings:
Who are the top companies hiring for Paid Search Analyst jobs? The top employers for Paid Search Analyst jobs are:
What states have the most Paid Search Analyst jobs? States with the most job openings for Paid Search Analyst jobs include:
What job categories do people searching Paid Search Analyst jobs look for? The top searched job categories for Paid Search Analyst jobs are:
What are popular job titles related to Paid Search Analyst jobs? For Paid Search Analyst jobs, the most frequently searched job titles are:
Paid Search Analyst jobs near you
Infographic showing various Paid Search Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $63,611 per year, or $30.6 per hour.

PAID SEARCH & ANALYTICS SPECIALIST

M+C Saatchi Group

Chicago, IL • On-site, Remote

Full-time

Posted 4 days ago

Job description

OVERVIEW
We are looking for a detail-oriented Paid Search & Analytics Specialist to support the planning, execution, optimization, and measurement of paid media campaigns, with a strong focus on Google Ads.
This role is ideal for someone who is comfortable working hands-on in-platform, understands how tracking and analytics connect to campaign performance, and can help turn data into actionable recommendations. The ideal candidate has experience managing Google Ads campaigns, working in Google Tag Manager, and using analytics platforms to troubleshoot tracking, evaluate performance, and support reporting. Experience with Funnel.io or similar data aggregation/reporting tools is a plus.
KEY RESPONSIBILITIES GOOGLE ADS & OTHER PAID CHANNEL MANAGEMENT
  • Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed.
  • Conduct keyword research, audience research, competitive analysis, and search term analysis.
  • Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs.
  • Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations.
  • Support ad copy development and testing across paid search campaigns.
  • QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place.

TRACKING, GTM & ANALYTICS
  • Set up and troubleshoot conversion tracking using Google Tag Manager.
  • Support GA4 event tracking, conversion setup, and audience creation.
  • Help diagnose tracking discrepancies between Google Ads, GA4, client websites, CRM platforms, and reporting dashboards.
  • Work with internal teams and clients to ensure key conversion actions are being captured accurately.
  • Understand how tracking quality impacts media optimization, bidding strategies, and reporting accuracy.

REPORTING & INSIGHTS
  • Pull and organize performance data from Google Ads, GA4, Funnel.io, and other reporting platforms.
  • Help build recurring reports and performance summaries for clients and internal teams.
  • Identify key trends, performance drivers, risks, and opportunities.
  • Translate campaign data into clear, useful insights and next-step recommendations.
  • Support end-of-month, quarterly, and ad hoc reporting needs.

DATA & PLATFORM SUPPORT
  • Assist with Funnel.io data connections, QA, and troubleshooting where applicable.
  • Support dashboard updates and data validation across platforms.
  • Maintain clean campaign naming conventions and consistent tracking parameters.
  • Help document tracking setups, optimization changes, and reporting processes.

REQUIRED QUALIFICATIONS
  • 2 to 4 years of hands-on experience managing Google Ads campaigns.
  • Strong working knowledge of Google Ads, especially Search and Performance Max.
  • Experience with Google Tag Manager, including setting up and troubleshooting tags, triggers, and variables.
  • Familiarity with GA4, including events, conversions, traffic sources, and basic reporting.
  • Strong analytical skills and comfort working with performance data.
  • Ability to identify issues, troubleshoot problems, and communicate findings clearly.
  • Strong attention to detail, especially with campaign QA and tracking setup.
  • Comfortable working in spreadsheets, including basic formulas, pivot tables, and data organization.
  • Ability to manage multiple tasks, deadlines, and client priorities.

PREFERRED QUALIFICATIONS
  • Experience with Funnel.io, Looker Studio, Supermetrics, or other reporting/data aggregation platforms.
  • Experience with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid media platforms.
  • Familiarity with offline conversion tracking, enhanced conversions, CRM integrations, or server-side tagging.
  • Experience working in an agency environment.
  • Google Ads and/or Google Analytics certifications.
  • Experience with lead generation, B2B, financial services, healthcare, or other performance-focused accounts.

IDEAL CANDIDATE PROFILE
The right person for this role is both a strong paid search operator and a practical problem solver. They know how to manage campaigns in Google Ads, but they also understand that performance depends on clean tracking, accurate data, and thoughtful analysis. They are comfortable digging into platforms, spotting issues, asking smart questions, and helping turn media performance into clear recommendations.
SUCCESS IN THIS ROLE LOOKS LIKE
  • Google Ads campaigns are launched accurately, optimized consistently, and monitored proactively.
  • Conversion tracking is set up correctly and issues are identified quickly.
  • Reports are accurate, organized, and supported by clear insights.
  • Internal teams have confidence in the data being used to make decisions.
  • Clients receive thoughtful recommendations that connect media performance, analytics, and business outcomes.

Applications will be reviewed on a rolling basis so early application is encouraged. Salary for this role is $75,000-$85,000.
ABOUT M+C SAATCHI GROUP
M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
If you require any reasonable adjustments throughout the recruitment and selection process, please make us aware as part of your application.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
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Group company MCD Partners Locations Chicago Remote status Fully Remote Yearly salary $80,000 Employment type Full-time

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